What Is Status Quo?
While significant progress has been made in various private and corporate sectors, the social aspect of innovation has yet to reap the same magnitude of benefits with the help of technology and big data.
Understandably, big tech struggles with their capacity to influence the social arena with the data that they have stored. Consider how much information on human trafficking, propaganda, and other crimes are siloed away across social media platforms. It is difficult to understand the depth of the impact that inaction has on these issues, but one thing is clear: inaction means more than just stagnancy. It is a step backward for social progress across several sectors, especially as we continue to grow in population and potential.
In our current situation, charities and nonprofits push themselves forward by approaching potential donors for assistance. Due to a lack of mobility and flexibility, they are unable to access the full potential of their social efforts.
The reality is that building a stable network of donors and stakeholders requires plenty of marketing leverage, availability, and resources — and sometimes, the best leads for driving social change are located across the globe.
Better access starts with giving these organizations a safe, reliable, and efficient platform to share their work; something or someone that functions as the main focal point for the big problems of the world.
We’ve enhanced the TARTLE Marketplace, bringing an altruistic arm to the space so that NGOs, nonprofits, and charities now have the place they need to campaign for awareness and funding.
TARTLE is invested in seeing bigger and better results from social efforts. While the pace of innovation we experience today is a phenomenon we should celebrate, we also acknowledge that this comes at a price: our responsibility to fight for a common good has also become more pressing and more evident.
This is an emerging opportunity to become a part of something bigger, and to be noticed in the way that these initiatives deserve to be noticed.
With this in place, social organizations no longer need to go through tons of bureaucratic red tape or continue to milk the last funds out of the same donors everybody else in the area has approached. They have better access to concerned audiences and potential stakeholders who are interested in what they do and want to work on their mission.
Conversely, having a space for these organizations makes change more accessible to the general public. We have the digital infrastructure necessary to support stable, secure connections between social initiatives and the rest of the world.
Finally, the Marketplace opens up exciting new sources of income for NGOs and charities. It’s not just about accessing donors and funding; it’s also about the potential for these organizations to sell data packets on their areas of specialization. This new revenue stream has the dual effect of increasing the earning potential for specialists, as well as connecting these specialists to other professionals who are interested in what they know.
Social problems can be difficult to solve because they are incredibly dynamic. These efforts require the involvement of numerous stakeholders and feedback loops, not just between nonprofits, but across government agencies and even private companies.
The TARTLE Marketplace is an emerging platform that will solve the red tape caused by limited cooperation, data inequality, and poor IT resources. We do not profit from any information sold nor donations sent.
We aren’t far from a future where we can predict, with perfect accuracy and precision, the trajectory, strength, and direction of major environmental catastrophes. Imagine the impact this would have on the efforts of nongovernmental and governmental agencies alike. This could mean disseminating information and proactively setting up relief efforts, ensuring the safety of potentially displaced communities, and securing infrastructures well ahead of the catastrophe.
We also envision a future where illicit activities, such as human trafficking, terrorist radicalization, and widespread discrimination can be actively profiled across the very same social media platforms we use to connect with our friends and family, empowering the organizations in charge to have a more active role in stopping these activities.
In the current pandemic situation, we also hope for a world where we can use tech-powered initiatives to efficiently fund and procure vaccines, medical equipment, and healthcare campaigns for developing areas that may be left behind as efforts to curb the coronavirus are outrun by the disease’s capacity to mutate and infect.
These are the dreams that make the blood, sweat, and tears behind the data-driven TARTLE Marketplace worth fighting for.
What’s your data worth? Sign up for the TARTLE Marketplace through this link here.
While significant progress has been made in various private and corporate sectors, the social aspect of innovation has yet to reap the same magnitude of benefits with the help of technology and big data.
Jason Rigby (00:09):
Tee me up, Tiger. (singing) which is, do you remember the Frosted Flakes, Tony, the tiger?
Alexander McCaig (00:16):
You're ready for this? So the guy that did the voice for him is a family friend of ours.
Jason Rigby (00:23):
No way. They're great.
Alexander McCaig (00:25):
He would walk in the hallway of the house back in the '90s, whenever it was, and he would do that, I'm like, "Are you kidding me?"
Jason Rigby (00:33):
That's so awesome.
Alexander McCaig (00:34):
Yeah, it was bananas.
Jason Rigby (00:36):
That's my favorite cereal, but I can't eat it now because it's... When I was a kid, I ate it [inaudible 00:00:40] jacked up on sugar. What is it, corn flakes and sugar?
Alexander McCaig (00:43):
It's corn flakes and sugar [inaudible 00:00:45] Frosted Flakes. Tony, the tiger.
Jason Rigby (00:47):
[crosstalk 00:00:47]. It's pure cocaine.
Alexander McCaig (00:48):
That's so funny you brought that up, I forgot about that part of my childhood.
Jason Rigby (00:50):
Yeah. That's that's so cool.
Alexander McCaig (00:52):
Yeah.
Jason Rigby (00:52):
That's what we learned throughout our podcast. Aubrey Marcus was talking about this the other day and I thought it was [inaudible 00:00:57], he goes, "If you listen to all my podcasts..." He goes, "I'll have people walk up to me and they're like, "I feel like I know you because I've listened..." He goes, "You're my close friend." And they're like, "What do you mean?" He's like, "I have friends that I go have dinner with, never listen to my podcast so they don't know anything about me. Really. Besides the conversation we have." He goes, "You're listening to one hour, or two hour, three conversations and I'm very vulnerable on the podcast." He shares his whole life. So he goes, "If you've listened to 10 years of me-
Alexander McCaig (01:24):
"You know me."
Jason Rigby (01:24):
"You know me more than even some of my friends or my family does."
Alexander McCaig (01:28):
If you listen to you and I-
Jason Rigby (01:28):
If you really think about that. Oh yeah.
Alexander McCaig (01:29):
... You know us pretty well. You'll understand our personalities.
Jason Rigby (01:32):
Especially on our other podcast.
Alexander McCaig (01:34):
Yeah. We're non-stop.
Jason Rigby (01:35):
[crosstalk 00:01:35] shamelessly plugging.
Alexander McCaig (01:36):
Yeah.
Jason Rigby (01:36):
Okay. So Big 7, TARTLE, NGOs, not-for-profits.
Alexander McCaig (01:41):
Mm-hmm (affirmative), charitable organization.
Jason Rigby (01:42):
We have a YouTube video that explains this that just released. And I want people to understand, because by the time this podcast comes out, this will be in full effect.
Alexander McCaig (01:51):
Correct.
Jason Rigby (01:52):
I want NGOs to understand, before they sign up, the specifics of what's happening and why they should sign up.
Alexander McCaig (02:00):
Oh yeah. Super cool. And you'll [inaudible 00:02:03] and you'll be able to read it on our new website that's out there. The main part about this is we wanted to create a full circle effect in the marketplace. So because many people need resources all over the world that are doing great work for the betterment of humanity and the planet, we wanted to make sure that they could have limelight and donor access. So we figured, okay, if there's all these resources flowing through the TARTLE marketplace for people for their data, getting paid for it. Well, those people also want to see not only benefits for themselves, but benefits for their local communities, or benefits for their country, or even their group of countries. So through this full circle effect, we wanted to make sure that if individuals could get paid for their data that we want to make sure that we open up the option for them to donate those earnings towards charitable organizations, NGOs, not-for-profits that they about.
Alexander McCaig (03:00):
So what we did is we enhance the TARTLE marketplace with a larger altruistic arm so that we can list people who want to be listed on the TARTLE marketplace, NGOs, charitable organizations, not-for-profits, to open up donor access to 222 countries. See, right now the current process that these groups go through, these organizations is they have to go out and select certain individuals, or go back and ask to re-dip in the same pot, the same donors every single time because they lack the marketing prowess, or the availability, or access to the human community across the globe. Sort of like, "Well, how do we open up this resource pool to everybody?"
Jason Rigby (03:46):
Oh, I see what you're saying. Yes.
Alexander McCaig (03:48):
So now, instead of just going to the same targeted people each time, everybody has the opportunity to participate in your organization. And all you have to do is you go on TARTLE to the Big 7 page, tartle.co, and you go to Big 7, you click on the button that you'll see here on the screen that says ask to be listed. And what it does is it'll pre-populate an email, you put in certain items, and then you send it over our way, and we open up the conversation, we get you on board. Cost you nothing ever to join, it's completely free. We can get you onboard in a couple minutes if you're ready to rip and roll, you got to make sure you have a PayPal account to receive the donations from, and then you'll end up seeing your listing right there on the marketplace and people can start donating towards you immediately.
Jason Rigby (04:30):
So if I'm listening to this and I'm on a board for an NGO and I'm like, "Well, this kind of sounds like a good idea. This is a way for us to get it extra funding." But why? Why is it important for me to sign up on TARTLE?
Alexander McCaig (04:48):
Well, it's important for you to sign up because that means you are supporting what it means to be a human being. You signing up supports your local communities. You signing up says, "We want to work with you. We want to meet these people where they are. We want to understand each other better. We want to be a part of a global community of 222 countries that are actually trying to uplift the human race."
Jason Rigby (05:10):
Yeah. But I mean, why should I partner with TARTLE towards data? Why is it so important... I want to be philosophical here, why [crosstalk 00:05:18].
Alexander McCaig (05:18):
You don't even have to, I can use it as an example. I've had these conversations. All these not-for-profits now are turning towards data. They need to understand their own impact through data so that they can even apply for more grants, funding from their governments. And if they can open up information directly from the people that they are directly affecting, and have those conversations in much more detail, and analyze it on mass, it's to their benefit. And they have more firepower to go back and get more resources to work on the things that they're actually championing. That's why you do this. And people ask, "Well, why would TARTLE want to do this? Why would you want to do it for free?" They're like, "What's your incentive?" I said, "Our incentive is human life. Our incentive is the preservation of the race and this planet, the human race. We don't need to take money."
Jason Rigby (06:07):
No, yeah, exactly.
Alexander McCaig (06:08):
We don't need to charge you to put yourself up here to do something good.
Jason Rigby (06:12):
But there's lots of companies. I mean, Patagonia is one that we talk about a lot that are doing things because.
Alexander McCaig (06:18):
Because it's the right thing to do.
Jason Rigby (06:19):
Yeah, exactly. [crosstalk 00:06:19].
Alexander McCaig (06:19):
People ask us why we do it, we do it because it's the right thing to do. And if it's difficult, you do it anyway.
Jason Rigby (06:26):
So does TARTLE make money once I ask to be listed, or how does that work?
Alexander McCaig (06:30):
No. Just like when if you go to sell your data, you can get 100% of the value. If somebody goes to donate their earnings towards a not-for-profit, no-for-profit gets 100%, TARTLE never takes anything, why should we? We want to take money from people that need the resources? That legitimately need the resources to do good? How [inaudible 00:06:51] backwards would that incentive be?
Jason Rigby (06:54):
Yeah, but I mean, there's more to this than just signing up to hopefully get free money because I think that's a simplistic version. It's also the ability, like you said, if I'm a research scientist and I'm in Antarctica and I'm studying, we had talked about this on a podcast where they're hooking IoT devices on seals, and then looking at climate stability in that area, seeing icecaps melt and all that, then I can go directly to other scientists, specifically, especially if I had an Excel list or whatever, and let's say I have 5,000 scientists [inaudible 00:07:29] list.
Alexander McCaig (07:29):
I could put it in a data packet.
Jason Rigby (07:30):
Yeah, exactly.
Alexander McCaig (07:31):
And here's the best part. If I'm in a one-off area and I got a sat link, like upload, I can sell my data even, as a charitable organization or a research center, and receive more money so I can continue my efforts over here. Not only can you go in and have people... As a company I can collect more money from donors to help do what I'm doing. But on top of that, if I'm generating my own data, I can then sell that and then increase our revenue stream at the same time, why wouldn't you want to open up that annuity?
Jason Rigby (08:05):
Right.
Alexander McCaig (08:06):
You absolutely would, and by opening that annuity, you're sharing data, in truth, to other people that need to hear it.
Jason Rigby (08:13):
Yeah. Because whether you realize it or not, if you're collecting data, it's valuable to someone.
Alexander McCaig (08:17):
It's always valuable.
Jason Rigby (08:19):
Yeah.
Alexander McCaig (08:19):
Right. Data is data. Question is how do we want to perceive and look at it? Someone will find the value.
Jason Rigby (08:25):
So, I see this asked to be listed, sign up to start now. Kind of go over that, I know you went over it in the beginning, but I want people to make sure. So it doesn't cost anything.
Alexander McCaig (08:37):
Nope.
Jason Rigby (08:37):
It's [inaudible 00:08:39] they get 100% of the earnings.
Alexander McCaig (08:40):
Yes.
Jason Rigby (08:41):
It's from data, is there qualifications or how does that work?
Alexander McCaig (08:48):
Yeah.
Jason Rigby (08:49):
Do you know what I'm saying?
Alexander McCaig (08:49):
Yeah.
Jason Rigby (08:51):
Because there's always a catch.
Alexander McCaig (08:52):
TARTLE will act as the filter.
Jason Rigby (08:54):
Yeah.
Alexander McCaig (08:54):
There are a of false not-for-profits out there.
Jason Rigby (08:57):
Yeah. We don't want to support fascism [crosstalk 00:09:00].
Alexander McCaig (08:59):
No, there's a lot of scamming things out there. We want to make sure that it aligns with philosophical fundamentals of our mission, vision principles that TARTLE has.
Jason Rigby (09:10):
Like our Big 7.
Alexander McCaig (09:11):
It needs to align with the Big 7, it cannot hinder people's free will, it can not hurt people in any way. And there are a huge plethora, probably 99%, but there are a 1% of not-for-profits where people are just abusing it for its own nature.
Jason Rigby (09:27):
There's racist not-for-profits, there's all kinds of stuff. Yeah.
Alexander McCaig (09:29):
So we have to double check that these things truly align with Big 7, and they are for the greater benefit of humanity as a whole, creating no harm [crosstalk 00:09:38] respecting people.
Jason Rigby (09:39):
Yeah. You can have a not-for-profit does for that's up for sterilizing all of Africa.
Alexander McCaig (09:42):
Yeah. We're not going to do that. And that's true.
Jason Rigby (09:45):
But I mean, yeah, [crosstalk 00:09:47].
Alexander McCaig (09:46):
Yeah, there's another one, the Georgia standing stones, I'm probably sure that has a not-for-profit.
Jason Rigby (09:50):
Yeah, exactly.
Alexander McCaig (09:51):
So there has to be some checks and balances that go through this.
Jason Rigby (09:55):
Right.
Alexander McCaig (09:56):
And we don't want criminal organizations, stuff like that. We go through that entire process to make sure you're not a criminal organization, but it's all easy. That's stuff we do on our end.
Jason Rigby (10:05):
Yeah.
Alexander McCaig (10:05):
But nothing will hinder anybody from asking to be listed.
Jason Rigby (10:08):
Now some of these times whenever you list, I'm putting myself in the mind of an NGO, sometimes you have to go through all this paperwork and it's 20 different things. So you're saying it's just an email?
Alexander McCaig (10:19):
It's an email. Yeah. We're going to ask you a couple of items, descriptors, logos, stuff like that, what is it you're going to need, we're going to review it, we're going to do our own due diligence on you, and if it works and if it aligns with our mission, value, vision, and principles, [inaudible 00:10:36] see red flags, you're up, it's that easy.
Jason Rigby (10:38):
[crosstalk 00:10:38] on the marketplace. And then from there, people will see a list of that that they can donate to.
Alexander McCaig (10:42):
Right. And you'll fall under any of these tags. One or multiple-
Jason Rigby (10:46):
Oh, I see what you're saying.
Alexander McCaig (10:47):
... of the Big 7.
Jason Rigby (10:48):
Yeah. That's awesome.
Alexander McCaig (10:48):
Someone's like, "I really care about climate stability and human rights. Is there someone that focuses on both of those? Oh, perfect. These are people I actually want to donate towards." And that's what they can do.
Jason Rigby (10:59):
[crosstalk 00:10:59]. Yeah. So you've already started to talk to some pretty big organizations.
Alexander McCaig (11:02):
Yes.
Jason Rigby (11:03):
But what if I'm a really small organization?
Alexander McCaig (11:06):
Why would we exclude you from it because of your size? Everybody at some point was small, and then you grow, you naturally evolve. Some have evolved at different rates over time because maybe they started quicker, or something else happens, stroke of luck, different opportunity. But we are not going to exclude you because you are small.
Jason Rigby (11:24):
So I only have 10 employees in mine, or five employees.
Alexander McCaig (11:28):
[crosstalk 00:11:28]. The employees don't matter, it's the purpose of what you're doing that matters, and how you do it.
Jason Rigby (11:33):
I love that. So once again, where would I go? Where do I sign up?
Alexander McCaig (11:37):
Tartle.co. And then up at the header bar, you're going to see the thing for Big 7 and you're going to click on that.
Speaker 3 (11:41):
Thank you for listening to TARTLE Cast with your hosts, Alexander McCaig and Jason Rigby, where humanities steps into the future and source data defines the path. What's your data worth?
