Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace

Data-driven Solutions for
the Automotive Industry

A Secure Global Marketplace for Data
TARTLE is the most advanced global real-time human intelligence and analysis platform for immediate access to your consumers to build relationships through ethically sourced, state-of-the-art encrypted first-party data. Designed with security in mind for protected consumer/car generated data and personally identifiable information (PII), TARTLE also provides tools for visualization and analysis for intelligence-driven decisions for the automotive industry

Realize the Full Value of Consumer/Car Generated Data.

We harness the power of the TARTLE global data marketplace to provide you with the most sophisticated data solutions in the auto market today.

  Driven by shared mobility  
  connectivity services  
  and feature upgrades  
  new business models  
  could expand automotive  
  revenue pools  
  by about 30 percent  
  adding up to $1.5 trillion  

Source: McKinsey & Company

Drive to TARTLE. The Future of Automotive Data.

A seismic shift is taking place in the auto industry. In order to thrive, OEMs, dealers, and ancillary companies must harness the power of zero and first-party data to adapt quickly to changes in technology, consumer behavior, and emerging markets. Our approach uses ethical zero, first-party, and proprietary data to give you access to the most comprehensive life-cycle data across all touchpoints. We deliver unprecedented insights directly to automotive OEMs, dealer groups, and industry suppliers globally.

We've Built a D2C Infrastructure and Strategy that will Create a Single Source of Truth for your Consumer Data.

Access to TARTLE'S auto consumer data can inform everything from data-driven products and services focused on appealing customer propositions. Developing new business models built on technological innovation, and advanced capabilities. Our state-of-the-art data encryption and marketplace technologies help accelerate innovation and time to market. In addition, the data can drive the development of artificial intelligence giving OEMs, dealers, and ancillary companies advanced personalization, convenience, and automation capabilities.

Zero-Party Data — Forrester Defines it as "Data that a customer intentionally and proactively shares with a brand, which can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize him/her."

Why TARTLE Data is more important than ever?

TARTLE'S team of engineers and data scientists created a platform that does the hard work to make sure your data is ethical, secure, and reliably ready to use. Schedule a call with us.

Here's what you can expect:

• Rest assured our automotive industry data teams work with the world’s leading OEMs, dealer groups, and industry suppliers globally.

• Our data experts will work with you to understand your current data strategies and use cases.

• Through a personalized call, our automotive industry data solutions team will figure out the best-fit strategy for your business needs.

• We will help you build a simple, scalable bespoke solution at speed for any complex data requirement.

Create a Complete Consumer Profile

Problem: Consumers across the web, apps, and other touchpoints are fully identified by multiple anonymous profiles.

Solution: Through consent, the TARTLE marketplace combines these profiles to gain a deeper understanding of what motivates automotive customers to act across various channels, devices, and platforms. We educate, ask, and combine them into the TARTLE Complete Consumer Profile.

Don't Just Rely on Auto Industry Consumer “Intent” Data

Success depends on using consumer life-cycle data to deliver the right content to the right person at the right time. Additionally, in a cookieless future world where access to third-party data is restricted, being able to use zero and first-party data for targeting becomes even more important.

Customize your Digital Relationships with Zero and First-Party Data

Use the global TARTLE Marketplace to customize your approach to worldwide marketing, commerce, and service data — all using one integrated platform. Based on these inclusive data insights, you can adapt your channel, your message, and your content to personalize the experience and build data-mediated relationships between automotive consumers at scale.

Stay Ahead of Changing Auto Consumer Preferences

Consumers should be listened to and understood as individuals. The only way for consumer-focused OEMs, dealer groups, and industry suppliers to compete and grow is through adopting a digital system that speaks directly to the consumer and then responds accordingly in a personalized manner.

Categories of TARTLE Whole Person Profile Data

Internal

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External

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Financial

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Social

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Historial

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Tracking

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Why Choose Us?

TARTLE provides insights about your brand, products/services, competitors, and trends directly from auto consumers. It is a scalable data marketplace that helps you understand the customer journey and make better data decisions. Also, it highlights and solves the challenges with customer loyalty and retention in the automotive space.

Data Integration Across Platforms

Consumers actively integrate their outside data accounts in secure data vaults, solving the automotive industry issue of siloed consumer data.

Identity Settlement and Profile Building

Having a Complete Person Profile makes it easier to communicate with auto consumers at the right time without wasting advertising dollars or overwhelming them.

Who We Serve

OEMs
EV Manufactures
Dealer Groups

Rental Agencies
Auto Lenders
Auto Insurance Firms

Ad Agencies & Media Groups
Aftermarket industry
Affiliated Auto Industry

Key Benefits