Source: McKinsey & Company
A seismic shift is taking place in the auto industry. In order to thrive, OEMs, dealers, and ancillary companies must harness the power of zero and first-party data to adapt quickly to changes in technology, consumer behavior, and emerging markets. Our approach uses ethical zero, first-party, and proprietary data to give you access to the most comprehensive life-cycle data across all touchpoints. We deliver unprecedented insights directly to automotive OEMs, dealer groups, and industry suppliers globally.
Access to TARTLE'S auto consumer data can inform everything from data-driven products and services focused on appealing customer propositions. Developing new business models built on technological innovation, and advanced capabilities. Our state-of-the-art data encryption and marketplace technologies help accelerate innovation and time to market. In addition, the data can drive the development of artificial intelligence giving OEMs, dealers, and ancillary companies advanced personalization, convenience, and automation capabilities.
TARTLE'S team of engineers and data scientists created a platform that does the hard work to make sure your data is ethical, secure, and reliably ready to use. Schedule a call with us.
Here's what you can expect:
• Rest assured our automotive industry data teams work with the world’s leading OEMs, dealer groups, and industry suppliers globally.
• Our data experts will work with you to understand your current data strategies and use cases.
• Through a personalized call, our automotive industry data solutions team will figure out the best-fit strategy for your business needs.
• We will help you build a simple, scalable bespoke solution at speed for any complex data requirement.
Problem: Consumers across the web, apps, and other touchpoints are fully identified by multiple anonymous profiles.
Solution: Through consent, the TARTLE marketplace combines these profiles to gain a deeper understanding of what motivates automotive customers to act across various channels, devices, and platforms. We educate, ask, and combine them into the TARTLE Complete Consumer Profile.
Success depends on using consumer life-cycle data to deliver the right content to the right person at the right time. Additionally, in a cookieless future world where access to third-party data is restricted, being able to use zero and first-party data for targeting becomes even more important.
Use the global TARTLE Marketplace to customize your approach to worldwide marketing, commerce, and service data — all using one integrated platform. Based on these inclusive data insights, you can adapt your channel, your message, and your content to personalize the experience and build data-mediated relationships between automotive consumers at scale.
Consumers should be listened to and understood as individuals. The only way for consumer-focused OEMs, dealer groups, and industry suppliers to compete and grow is through adopting a digital system that speaks directly to the consumer and then responds accordingly in a personalized manner.
TARTLE provides insights about your brand, products/services, competitors, and trends directly from auto consumers. It is a scalable data marketplace that helps you understand the customer journey and make better data decisions. Also, it highlights and solves the challenges with customer loyalty and retention in the automotive space.
Consumers actively integrate their outside data accounts in secure data vaults, solving the automotive industry issue of siloed consumer data.
Having a Complete Consumer Profile makes it easier to communicate with auto consumers at the right time without wasting advertising dollars or overwhelming them.
Auto Insurance Firms
Ad Agencies & Media Groups
Affiliated Auto Industry