Source: McKinsey & Company
Access to TARTLE'S consumer data can inform everything from product decisions to retailer relationships, and even unlock new consumer segments. Our state-of-the-art data encryption and marketplace technologies help accelerate innovation and time to market. In addition, the data can drive the development of artificial intelligence giving brands advance personalization, convenience, and automation capabilities.
Problem: Consumers across the web, apps, and other touchpoints are fully identified by multiple anonymous profiles.
Solution: Through consent the TARTLE marketplace combines these profiles to gain a deeper understanding of what motivates customers to act across various channels, devices, and platforms. We educate, ask, and combine them into the TARTLE Complete Consumer Profile.
Success depends on using consumer data to deliver the right content to the right person at the right time. Additionally, in a cookieless future world where access to third-party data is restricted, being able to use zero and first-party data for targeting becomes even more important.
Use the global TARTLE Marketplace to customize your approach to worldwide marketing, commerce, and service data — all using one integrated platform. Based on these inclusive data insights, you can adapt your channel, your message, and your content to personalize the experience and build data-mediated relationships between consumers at scale.
Consumers should be listened to and understood as individuals. The only way for consumer-focused companies to compete and grow is through adopting a digital system that speaks directly to the consumer and then responds accordingly in a personalized manner.
TARTLE is a scalable data marketplace that delivers unprecedented insights about your brand, products, competitors, and trends directly from consumers.
Consumers actively integrate their outside data accounts in secure data vaults, solving the industry issue of siloed consumer data.
Having a Complete Consumer Profilemakes it easier to communicate with consumers at the right time without wasting advertising dollars or overwhelming them.
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