Last time, we defined the concept of what a data champion is. In case you missed it, a data champion is an individual who understands how important data is for the future of humanity. A data champion then takes that knowledge and understands that he has to protect his own data from bad actors while also taking steps to share it with people who will use it for good. However, last time, we focused on the idea of the data seller as a data champion. In this post, we’d like to explore the buyer as a data champion.
These days, every corporation is busy trying to be seen as forward thinking and concerned about the environment. And of course we’re going to be happy anytime someone takes a step in that direction, assuming that it’s genuine and not a marketing ploy. However, all these companies need to ask how they are going about getting their data in the first place. Are they getting it ethically? With the consent of those they are getting it from? Or are those companies buying it up from aggregators, skimmers or other third parties that have no business selling anyone’s data? If the answer is the latter, then one thing is certain, that company is not what we would call a data champion.
How should a company treat its data in order to be considered a data champion? For one, it has to make sure that it is getting that data in a way that reflects genuine social responsibility. You have to be getting it from people who know they are giving it. Specifically, they have to know they are giving their data to you. No third parties. Next, you should be making sure the data will actually be information that can help you solve the problems you want to solve. Otherwise, you are just hoarding data for no good reason. Not only is that wasteful, if we’re being honest the temptation to abuse it will be high. When all of that data is just sitting there, taking up server space which takes money to maintain, few will be able to resist the pull to go mining it for applications that the original owner of the data may not have agreed to.
A company should be asking themselves if they are treating data not just as a valuable resource but as an actual expression of the thoughts and desires of the individuals that generate it. Are they then seeking to use that data for the benefit of themselves and their shareholders, or the benefit of all, including the people who generated the data in the first place? Are you in the role of benefactor or exploiter? Defender or mercenary?
The goal for a data buyer that wants to be a data champion should be to build that better world. To source their data honestly so that the people who generate it know who they are giving it to and why. It’s then incumbent on the company to use that data to solve problems and provide goods and services that will benefit others, to build people up, not merely as a way to get more money out of them. Trust us, doing the right thing and doing it responsibly will lead to plenty of opportunity for profit while still treating people as fellow human individuals.
Remembering that there are individuals behind that data is key. When you sign up as a buyer with TARTLE, you aren’t buying data from us. You’re buying it from individuals. The sellers don’t sell their data to TARTLE, we don’t own it. TARTLE is just the safe go between, the town marketplace where the party to party transactions happen. When you as a buyer work with TARTLE you are getting the best data, the cleanest data that will help you make the best decisions for your organizations because it is straight from the source. You’ll know how to do the best marketing and provide the best products that will actually help people and be what they really want. That means both a better world and better profits.
What’s your data worth? Sign up and join the TARTLE Marketplace with this link here.
Last time, we defined the concept of what a data champion is. In case you missed it, a data champion is an individual who understands how important data is for the future of humanity.
Announcer (00:07):
Welcome to Tartle Cast with your hosts Alexander McCaig and Jason Rigby. Where humanity steps into the future and source data defines the path.
Alexander McCaig (00:25):
Go ahead. Serve me up again.
Jason Rigby (00:28):
Sir Alex, let's get into a little bit about, I want to make sure people understand if they're going to buy data from Tartle. Very basic. We are a marketplace for data.
Alexander McCaig (00:39):
Yeah.
Jason Rigby (00:40):
We are unique. We don't need to get into that part. We've done a thousand other episodes about how Tartle is unique. Whenever we look at someone buying data, and you've used this before, the word "data champion". How is a buyer, a buyer of data, a data champion?
Alexander McCaig (00:55):
How is a buyer of data, a data champion? Well, you have to become one, right?
Jason Rigby (01:00):
Right. You have to become a champion?
Alexander McCaig (01:01):
Yeah. Champion takes work. It takes time. It takes taking the right steps. And now for buyers, most companies now want to be seen as a socially responsible company.
Jason Rigby (01:12):
Yes.
Alexander McCaig (01:13):
Right. Everybody and their mother wants to be a B Corp. Why wouldn't you? Why wouldn't you want to be a public benefit corporation? Within your state, also. Saying, "We're here for people first." That's well and good. Right. And it says, Oh, our supply chain, we're being eco-friendly, we're doing all these other things. We really think we're being, we're forward-thinkers. But all the data that you're sourcing isn't ethically sourced. 80% of it's not ethically sourced. In the things you're analyzing, they really aren't useful for your decision-making. So the systemic effects of the decisions you're making really don't pay tribute and evolute of benefit to the people your goods and services effect. So that's saying, if I'm a Knight protecting land, am I doing it for all the people of that land? Or am I just doing it for me? For my corporation? For the shareholders? What about the stakeholders? What about the actual individuals that are giving my corporation all that data to operate? Am I respecting them and how they're generating that resourceful asset?
Alexander McCaig (02:28):
I don't know. Maybe not. Well that doesn't make you a data champion because you're not ethically sourcing that. You're not taking the responsibility of saying somebody else owns this. And when I purchase it, I'm going to care for it properly. I'm not going manipulate that data. I'm going to take the truthful information they have given me and analyze it for something that's pretty clear, cut and concise, and then deliver a good or service back to those people that is truly beneficial to them and their planet. That's what a data champion is. That's what a data buyer should do. It's that respect for the people that really support their systems. And you respect them by consentfully asking for their data and then also compensating them for that value. Your business is about delivering a good or service. It's not about taking an asset from someone else and opening up a new annuity stream for yourself off the labor of somebody else's back.
Alexander McCaig (03:22):
That's not a champion, okay? That's an abuser. That's an aggressive way to move through your world only for your own sole economic benefit. So when we look at a data champion as a buyer, it says we, as a company, respect people. We respect that they support our company and they allow it to live. We respect their data and we're going to compensate them fairly for it. And we're going to act truthfully on the information we receive. So if you're acting on those five pillars as a data buyer, you are now a data champion. And you should strive for that certification. And you can give it to yourself because we don't have to decide for you when you're a data champion. You'll know it. But strive for it like you want to be corporation.
Jason Rigby (04:04):
So if I'm saying, okay, I want to buy data from Tartle. I want to be-
Alexander McCaig (04:12):
I want to make sure this is abundantly clear.
Jason Rigby (04:13):
Okay.
Alexander McCaig (04:13):
A lot of people say this. You are not buying data from Tartle. We are, but the pipeline that allows an interaction between seller and buyer. We don't touch it. We don't look at it. Nothing. Your transaction is with the other person. We just bring both of you together, party and party. If you're going to buy data, you're buying it from people, not from Tartle. And I want that to be clear.
Jason Rigby (04:38):
So if they're going to be buying, if they're going to use Tartle as the marketplace-
Alexander McCaig (04:43):
Yes.
Jason Rigby (04:43):
And they're buying data from people.
Alexander McCaig (04:45):
Yes. There we go. [crosstalk 00:04:46].
Jason Rigby (04:46):
Yeah.
Alexander McCaig (04:47):
Yeah. Yeah, yeah, yeah, yeah, yeah, yeah.
Jason Rigby (04:50):
And then they turn around and they're like, okay, we have this ethically sourced data.
Alexander McCaig (04:55):
Yep.
Jason Rigby (04:55):
We've gone to the people. We've asked them certain questions. We've narrowed down this list.
Alexander McCaig (05:01):
Mm-hmm (affirmative).
Jason Rigby (05:01):
We've received it where we're going to use it in our machine learning to understand the consumer or our customers or clients, whatever it may be, better.
Alexander McCaig (05:11):
From how they define themselves.
Jason Rigby (05:12):
Yes.
Alexander McCaig (05:12):
And how we define them.
Jason Rigby (05:14):
Yes. From how they define themselves. What is the importance as a data champion to have that clean and pure data?
Alexander McCaig (05:22):
Having that clean and pure data as a data champion is saying, well, if a Knight, I'll go back to this Knight metaphor. Because I'm enjoying this. If you go into battle and you usually had shiny armor, all cleaned up, ready to go. Imagine if you're just covered in mud. Your sword is all bent out of shape. Are you going to be able to defend anything properly? No. Are you going to be able to make a good decision if you got muddle over your mask, which you can already barely see out of? Are you going to be able to directionally take yourself where you need to go? Can you defend the castle? Probably not. Right. But when someone gives you something that's totally clean, it gives you foresight into what is actually going to happen without you guessing.
Jason Rigby (05:58):
Yes.
Alexander McCaig (05:59):
Without you operating on a hunch. Without you taking a sort of half-baked weapon into this thing to say, oh, I'm going to execute, in the sense of getting something done, not killing people. But that's what that looks like for that data champion, right? That's why it's so important to have that good clean ethically sourced data for all your models and all your decision-making, because it's beneficial to you. It's beneficial to the people that interact with your company or your entity or your university or your research center. And it's beneficial to the entire globe in a systemic effect.
Alexander McCaig (06:32):
Because if you, as a data buyer, the resource holder, in truth, are the ones helping guide the planet where it wants to go, well, you need to listen to where the planet wants to go, not decide for it. And you can also be smart about your resources. You won't waste marketing dollars. You won't waste material items on production for things that we don't need, or you're making too much of. You'll know exactly how much is needed when it's needed, why it's needed and by whom. Isn't that how you'd want to operate your business?
Jason Rigby (07:04):
So if somebody wants to sign up on Tartle, especially now as an early adopter to purchase data, because this is very important that they get on the system now.
Alexander McCaig (07:15):
Yeah.
Jason Rigby (07:15):
Why would someone want to get on the system now, one? And then number two, how easy is it for them to get on?
Alexander McCaig (07:22):
Yeah. One, to get on the system now, you can start prepping yourself and your business, and watching what's going on in the data market, by creating these data packets of things you want to collect. It allows you to get into the limelight early. And the longer that data packet is in there, that means the longer other eyes that sellers get to look at it got to be like, I should fill that out. It's been here for a bit. It's been brought up. We've brought it to their attention multiple times. Right? And so if you can get in there and people are like, oh, this thing's hot right now. I want to be a part of this. Well, you should do that early. That gives you that cloud. That allows you to build that base of people that are willing to share that data, and then you can go in and ethically source it from them.
Jason Rigby (08:02):
Yeah. And it gives you the ability to be able to bid.
Alexander McCaig (08:05):
Yeah. And when you're in there early, you bid early.
Jason Rigby (08:07):
Yes, exactly.
Alexander McCaig (08:08):
Be that early bidder.
Jason Rigby (08:09):
Mm-hmm (affirmative).
Alexander McCaig (08:10):
Okay? There are good benefits to doing that without the economics of this system we're set up. And how difficult is it to sign up for Rattle? Not difficult at all.
Jason Rigby (08:17):
Not not as somebody that wants to sell their data, but I'm talking to buyers.
Alexander McCaig (08:18):
As a buyer-
Jason Rigby (08:20):
How hard is it?
Alexander McCaig (08:22):
It's not hard at all. It's just as simple as setting up as a signer. It's almost exactly the same. You're just saying, are you signing up as a buyer or as a seller? So in our system, you're going to be walking, whatever path you want to choose, as that data champion. Am I going to be selling or am I going to be buying? Okay. And it's going to take you anywhere from 30 seconds to a minute, depending on how fast you can type on your keyboard.
Jason Rigby (08:42):
That's crazy.
Alexander McCaig (08:43):
Yeah.
Jason Rigby (08:43):
Thanks Alex.
Alexander McCaig (08:51):
Thank you.
Announcer (08:52):
Thank you for listening to Tartle Cast with your hosts, Alexander McCaig and Jason Rigby. Where humanity steps into the future and source data defines the path. What's your data worth?
