Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace

With all the technology that we have today, imagine how all the most important and meaningful parts of your life have been condensed into a bunch of data packets. Now that people are becoming more aware of how all-encompassing our online presence has become, we are on the cusp of changing the way we deal with our information.

This won’t be an easy task and even the most advanced countries are still taking their first steps in redistributing the power of data sharing to the people. However, we are confident about our capacity to push this forward and help in the work of spreading awareness. In this episode, we discuss how the TARTLE marketplace is designed to help restore equilibrium to data management and sharing.

Reclaiming Your Data

These days, data is more than just the information needed to access certain websites and applications. It’s what companies, and even some governments, use to provide a tailored experience. This covers our ad preferences, history, and the connections that we make. 

When you think of how much data you create, you’re bound to wonder: do I create data, or does data create me? In the status quo, people do not have a lot of control over their own information. Our lack of awareness when it comes to what we can do with the data we create has given social media platforms a prime advantage: they can profit off of our interests, social circles, and movements. 

While the European Union’s GDPR and an overall trend towards increased data awareness around the world is helping alleviate the situation, it’s not enough to help people take the next step forward. We all deserve a platform where we can practise taking initiative and having active ownership over our own data to help expedite the process.

TARTLE is a marketplace that operates around the clock and is available around the world. We are offering a nonprofit platform that empowers individuals on the ground to practise autonomy and self-sovereignty. On the TARTLE marketplace, you are fully responsible for your information. It’s our way of helping bring back power to the people.

Turning Your Thoughts Into Passive Income

What if you could earn passive income for your thoughts? Technology is capable of shaping the way we think and act in the same way that we are capable of using technology for our own gain. With this in mind, TARTLE created a way for you to place all your data on a secure platform— with the added benefit of having it siloed in there as well.

There is plenty of potential in how we express ourselves. Data is always in your possession and as long as you’re online, it’s growing. It does not discriminate as well because regardless of your location, ethnicity, or personal beliefs, technology will still maintain a profile of who you are and what you like doing as a digital citizen. 

But if so much potential exists, why don’t we feel like we’re doing anything groundbreaking with our smartphones? This is because the power we have over our information has been seized by other actors: corporations and even governments. It’s high time we took it upon ourselves to restore a balance within that system.

To parallel it in other scenarios, there is a need for equilibrium in plenty of natural systems. We need balance in our climate, our physical and mental wellbeing, thermodynamics, energy, and more because too much of anything can become dangerous. This is what inspired us to create TARTLE: the need to provide a supportive structure that people and communities on the ground could grow off of.

“If there's no balance, then there's no real learning that can happen here,” Alexander argued, “There's no real fair exchange occurring.”

The TARTLE platform recognizes that everyone is equal in the creation of information, and that everyone has the equal opportunity to earn off of it.

Closing Thoughts: How Data Can Make Us Better People

Data is capable of making us better people because it breaks down preconceived notions and barriers to communication that we may have had of others. Often, opportunities to connect are limited to certain geographical areas or social classes. 

Here is a way we can all  participate in a flexible, antifragile free market that will bend and grow seamlessly with continued human interaction. The TARTLE platform will learn from how we compile our data and who we choose to sell it to. The more we use TARTLE to facilitate data sharing, the higher our chances of communing with other people from vastly different backgrounds and fostering understanding as a natural byproduct of our own efforts. 

This is how we evolve. What’s your data worth?


Digitainability is a bit of an odd term. It doesn’t exactly roll off the tongue. So what is it? It’s the idea of using our digital technology to get to a more sustainable economy. We talked a lot about that last time without explicitly using the term. It will involve making use of our ability to collect and analyze data in order to identify places where we can be more efficient, to recycle more, places where policy can be refined to help promote greater sustainability. 

One of the key uses of AI will be in working in phases to get from where we are now to where we want to be. Imagine a giant ocean liner trying to make a turn. It doesn’t exactly happen on a dime. Trying to force that ship to turn too tightly risks literally breaking the ship apart and killing everyone aboard. The global, or even your local economic system isn’t terribly different. Trying to change everything all at once will cause massive damage that will do far more harm than good. That doesn’t mean we shouldn’t try to change. Too often, the fact that changing too much too fast is risky has too often been used as an excuse for not changing at all. So, change we must, but without losing sight of the fact that we have to be careful with how we do it. Business as usual may not be able to continue but business completely upended won’t help much either. 

One way that AI would be of immense help is if we could take all the information we have about how certain changes have affected an area over a certain period of time. That can provide a lot of data for an AI to process in order to determine the effect similar changes will have in a given area. What’s even better is if the people working on such a problem made use of TARTLE and our resources in order to do this. By making use of our data marketplace, they can get real time data from people who are being directly affected by policy changes as they happen. That can then lead to near real time refinements on the ground as well as improving the model with better data. This can lead to determining how best to transition to a sustainable economy in a way that won’t completely upset the apple cart.

There is a strong and growing demand for this kind of shift. You see this in the drive for renewable energy, the tiny house movement, and even in boycotts. People will often boycott a product if they think the product is being produced through unethical means, such as palm oil boycotts in Europe. Critics will point out that the company will just shift to a different market that doesn’t care about how the palm oil was produced. The business might go so far as to treat their employees in third world countries even worse in order to make up for lost profits.

While this is probably true, it’s also a total copout. It denies that the people running the business have any agency themselves, that they simply have to do things the way they do them in order to even exist. Obviously we at TARTLE completely reject such an idea. We have to be able to expect real change out of companies as well as individuals. Pretending that certain entities just aren’t capable of that change is remarkably unhelpful and will actually make changing to something better even harder.

That’s another one of the ways we can use AI to our benefit. Our data can be used to educate the recalcitrant, to show them the impact of different choices on the world as a whole. We can then hope that people will make the kinds of decisions needed to build a truly better world.

What’s your data worth?

Digital World and Sustainability

Artificial Intelligence is all the rage these days. There are universities doing research, op-eds in newspapers, and even several articles in this space talking about artificial intelligence and machine learning and how it will affect our lives in the years to come. Unfortunately, most of the focus has been on how it can be used to improve the bottom lines for businesses around the world. Don’t get us wrong, we’re not knocking the profit motive. However, we are knocking the idea that you have to keep on making more and more profit. That drive has a way of dehumanizing people (and frankly even the people with the drive) and making people lose focus on the things that really matter in the world. 

One of the effects of the constant drive for more profits is the drive to consume more things. More and more we look like Huxley’s Brave New World in which consumerism is promoted by the state, to the extent they put out slogans like “the less stitches, the more riches” to promote people buying new clothes instead of mending what they already have. Every economic ‘stimulus’ is given in the hopes that people use that money to go buy a bunch of stuff to keep things moving. Consumerism is a huge problem in the modern world. This is true both spiritually and materially, though for this article we’ll be focused on the material problems. 

Whether it is the government or business telling us that the way to happiness is the latest and greatest smartphone, TV, car, etc. this creates problems. All of that stuff requires resources to make. Minerals, trees, oils and who knows what are used every time something like that is purchased. And the old goes into landfills, which are gigantic, so gigantic in some places that people literally live on them in places like India, making a living off reselling some of the things in them. We’ve gotten better at reusing a lot of that stuff, being able to recycle things made of the rare minerals mined in Africa or melting down plastics so they can be remolded into something else. However, there is a finite amount of stuff on the planet and a growing population that will naturally keep using that stuff. We might well find ourselves able to get into space and use resources there before much longer, but it wouldn’t hurt to also reduce our dependency on the drive to constantly have more stuff as well. 

Which brings us back to our primary issue for this article, how can we use our digital technology to reduce that need? How can we use things like AI to make things more sustainable? Fortunately, our ability to collect and analyze data is just as unparalleled as our increased drive to consumerism. Improved analytics can be used for a variety of efforts that will make farming more efficient, enabling people to get the most food out of a plot of land while doing the least amount of harm to the environment. 

We can learn how to build safer, smaller, and lighter vehicles so that they use fewer resources, are more fuel efficient and still allow people to get from point A to point B. AI can be used to study the effects of different zoning laws. Would it be better to allow more mixing of business and residential areas so people don’t need to drive ten minutes whenever they need a gallon of milk? 

There is a lot of potential here. And a lot of ways that potential can be undermined. We’ll be exploring both of those a bit more next time.

What’s your data worth?

Walkthrough Time Pt.5: Wrap Up

Here we are at the end of our little walkthrough the TARTLE set-up process. If you have been following along over at TARTLEcast, Alex and Jason have taken you through the whole system, from going to www.tartle.co for the first time to filling out the data packets so you can get rewarded for sharing your data. Along the way, we also went over the reasons we do things the way we do them. After all, one of our big seven is transparency and we try to practice what we preach around here. 

Of course, the big deal we talked about last time was data packets and how to fill them out. Speaking of filling them out, remember to fill them out completely otherwise it doesn’t count. But don’t worry, if you have to drop what you are doing and leave or the process is just taking longer than you expected we’ll save your progress for you and make sure the status is displayed by the packet icon so you will know what packets you still need to finish when you do come back. And don’t forget, the more of those things you fill out, the more likely you are to get paid for your data. 

If you start poking around the site a little bit and do a deep dive into the amount of packets available, you will be sure to find something you can participate in. Just in the financial category alone there are eleven data packets waiting for you to fill out. That’s what we call opportunity. What if you would rather start small, something simple to test the waters? Just check out the photos category. All you need to do is upload some images from your phone and you are done. Simple, isn’t it?

Remember, the more of these you fill out, the more visibility you and your data have and the more likely it is that you will sell some data and start earning your way to being a data champion. 

Let’s do a quick recap:

Step 1: Create your account

Step 2: Verify your account

Step 3: Log in

Step 4: Set up 2FA

Step 5: Sync social media and other apps

Step 6: Fill out data packets

Step 7: Sell said data packets

Step 8: Get paid

Step 9: Caribbean vacation

Alright, that last one might be a bit of an exaggeration, but stranger things have happened. And be honest, you’d love to be able to capture that in a packet for the sake of prosperity if nothing else. The point also remains, once you have some data packets, whether the result of integrating your social media like Twitter and Instagram with us or manually selected packets that you’ve filled out based on your interests, you now have the opportunity to get rewarded for sharing your data, rather than getting served up a bunch of ads you never wanted as your return for getting your data constantly monitored and stolen by third parties. Instead of others using your data against you, you will finally be able to use it to help yourself and others.

One other thing to keep in mind is our T-coin system. You get those for filling out data packets, selling your data, referring friends to TARTLE, and sharing with your social media friends when you do sell some data. With those T-coins, you are at the front of the line when it comes to selling your data. You get notified before others when buyers are looking at your data and making an offer on it.

By following these walkthroughs, you should be set up at TARTLE in no time, sharing your data, getting rewarded for and becoming a data champion.

What’s your data worth?

Walkthrough Time Pt.4: Data Packets

We’re getting serious now. In the last part of our walkthrough series we spent our time learning how to sync up your online accounts with the TARTLE data marketplace. As soon as you do that, data packets are getting created based on your activity in those accounts. However, we have other packets you can fill out manually and that is what we are going to delve into today. If you like the videos, you can check out TARTLEcast and watch Alex and Jason go through it, or if you are an audio person, just download that version of the show from Spotify or wherever you get your podcasts. Now, let’s get into it. 

First, make sure you are on your dashboard. Once you’re there, look under the video and you will see a side scroll of a variety of different data packets that you can manually fill out. These are your bread and butter here, where you can make some money. These packets are full of questions that buyers specifically want the answers to. Or they are created by the community in order to attract buyers. Either way, they are specific and can be filled out with as much detail as you would like. That’s precisely what makes TARTLE data packets more valuable than auto-skimmed third party stuff that most people get from various media companies.  You can find a large variety of packets including some on health, travel, operating systems, politics and more. You’ll be able to see the type of packet and how many questions there are. So if you have just a few minutes, you can do a quick five question packet, or you can do a 27 question packet if you have the time. Choose one and start answering questions. 

Now, you might be wondering if someone would try to game the system at all. Could someone put in a bunch of random characters to fill out the field and have that count? Technically, it is possible but it isn’t a very good idea. If you fill out the packet with a bunch of nonsense and sell it to a buyer, that buyer can block you and never buy data from you again. Therefore it pays to put a little bit of effort in to put some real information in the answer fields. Not to mention, are you really here only to make money? Or are you here to help make the world a better place by sharing your data. If the latter, it makes sense to fill out your packets openly and honestly. Otherwise you are just submitting bad data. So, go through and fill it out honestly and save that thing. Now, you have officially created your first data packet in the TARTLE data marketplace.

You’ve also gotten a little bit of T-coin. What is that? We mentioned it last time but neglected to explain what we meant. What T-coin is, is a digital coin that gives you priority when a buyer comes looking for data. Basically, you get notified before everyone else. So, the more T-coin you have, the closer to the front of the line you get. That’s useful if a given buyer only wants a certain number of packets. So, with T-coin, your chances of making money selling your data goes up. You also get T-coin whenever you sell your packet, you even get a coin if you share the fact you just sold a packet. That makes it worth your while to set aside some time during your sign up process to go about filling out as many packets as you can and get yourself to the front of the line to sell more packets faster. 

What’s your data worth? 

Do You Trust Me?

It’s a line we’ve heard over and over in movies and books. We’ve used it, or some variation of it, ourselves. That’s because there are many aspects of life that we simply have to take with a certain degree of trust. We trust that our brakes will work, we trust that our kids aren’t sneaking out of the house at night, that our doctor isn’t a quack. In short, even in the small, mundane aspects of our lives, we rely on others to be honest with us. One could even say that trust is the most valuable thing in society.

But wait! Don’t we always go on about how ‘data is the new gold’? Yes, and that’s true. Data is the most valuable commodity. Trust, however, is not merely a commodity, a resource that can be bought and sold. Trust makes it possible to buy and sell in the first place. In order for data to be a valuable commodity in the first place, we have to be able to trust it. 

This is even more apparent in the more macro aspects of life. We trust our parents to tell us the truth about life. We would like to trust our political, business, and religious leaders to tell us the truth. We expect those delivering the news to tell us honestly what is going on in the world. Yet, we can all point to many examples of these very authority figures lying to us, sometimes very obviously. 

The constant lying that we have learned to take for granted has generated a true crisis of trust, which itself has led to fresh and strange realignments. Many people go through life now not having any idea of what to believe and who to trust. Others reject one set of lies but reflexively believe whatever someone else tells them, quickly becoming unable to even hear others. This is how we have gotten to a world where a disturbing number of people believe the moon landing was faked and others even argue that the world is flat. It’s easy to dismiss such people as fools, yet, it isn’t entirely their fault. They’ve grown up in an environment where you can never trust the official story, where critical thinking is confused with rejecting what your parents or some other authority figure told you. In a world of lies, they think the only truth is the one thing you aren’t allowed to believe. 

Not only is this sad,but it is also utterly unsustainable. Without trust, society simply can’t continue. While we at TARTLE can’t solve all of modern society’s trust issues, we can help in our little corner. We can point out when companies are not acting truthfully with regard to how they acquire their data. We can be an example that doesn’t put profits before people. We can be transparent about how we operate, allowing people to see how their data plays a role in our business and how we make a buck not from people giving us their data but others buying it data. 

TARTLE can help by providing truthful data directly from the source, from you the individual. Data that is untainted by any bias, free of the assumptions that are built into any algorithm. By doing this, by helping people to get the source, to get the truth behind the data, maybe we can help rebuild some tiny sense that trust is possible. By being transparent, we can show that it is possible to operate a global company without lying, or being secretive. By setting an example and spreading the word with your help, maybe we can help put just a little trust back into our troubled world.

What’s your data worth?

Benefits of Early Adopters 

Change can often seem like it comes out of nowhere. Yet, rarely is it really so sudden. Often, change is something that goes on quietly, unnoticed sometimes for years. The explosion of change usually only happens when someone notices what has been going on and tries to stop it. Take the American Revolution. The change in American attitudes towards the British Empire didn’t suddenly start in 1776, it had been slowly going on for decades before the king finally noticed and tried to change something that had already happened. 

The data and decentralization movement is like that. Things have been moving in the direction of decentralization for at least a decade now, probably longer. The changes have been happening all around us, yet it doesn’t seem readily apparent to many outside the movement. Decentralization hasn’t burst into the mainstream yet, it’s still waiting for that flurry of opposition that will serve as the galvanizing force that thrusts the movement out into the open. 

That also makes it difficult for those already in the movement, both for organizations like TARTLE that try to grow it and the people who sign up for the early services and buy the early projects. The downsides of being at the forefront are easy to see. You are always taking a risk that the organization will never get off the ground, or the product may never materialize. And if it does, you get to have the…experience of helping work out all the kinks that everyone who hops on the bandwagon later on will never even know about. Early adopting is risky and often frustrating. However, the benefits can be far greater than any risk.

How so? Let’s take the more mercenary reason first – return on investment. If you are getting in on the ground floor of a company and it takes off, you get to reap a lot of financial reward for that. Think of the people that first bought Apple stock back in the day. Perhaps the best recent example of this is Bitcoin. Years ago, there were just a few people willing to take a chance on this crazy concept known as cryptocurrency. Almost everyone back then was saying that Bitcoin would never amount to anything and that it was totally worthless. Well, the first people who chose not to listen risked a few dollars and as of this writing, it is currently worth almost $56,000 per coin. At eight cents each back in 2010, if someone spent just $10 then and held onto their bitcoin, that person would now be a multimillionaire. That’s one heck of a return. 

Beyond mere financial concerns, the early adopter gets to help drive the change forward, to take an idea and make it a reality. A TARTLE early adopter gets to join us in promoting decentralization and respecting individual data rights. This is a movement that will change the world, in many ways it already has. The more people who follow the lead of the earliest adopters the better able we will be to attract others to the cause, sellers as well as buyers. Yes, it can be a frustrating process in the meantime. We recognize that there will likely be many thousands of sellers before there are more than a handful of buyers. After all, the buyers need to have enough data sets available to buy them in the first place. In the meantime, you get to be part of the community that will shape the data sharing world for the foreseeable future, showing the buyers what kinds of things they should be looking for and helping to entice them to buy data through TARTLE. 

The revolution does take time, but take heart in the fact that it is happening, one seller, one buyer at a time. 

What’s your data worth?

Buyers as Data Champions

Last time, we defined the concept of what a data champion is. In case you missed it, a data champion is an individual who understands how important data is for the future of humanity. A data champion then takes that knowledge and understands that he has to protect his own data from bad actors while also taking steps to share it with people who will use it for good. However, last time, we focused on the idea of the data seller as a data champion. In this post, we’d like to explore the buyer as a data champion. 

These days, every corporation is busy trying to be seen as forward thinking and concerned about the environment. And of course we’re going to be happy anytime someone takes a step in that direction, assuming that it’s genuine and not a marketing ploy. However, all these companies need to ask how they are going about getting their data in the first place. Are they getting it ethically? With the consent of those they are getting it from? Or are those companies buying it up from aggregators, skimmers or other third parties that have no business selling anyone’s data? If the answer is the latter, then one thing is certain, that company is not what we would call a data champion. 

How should a company treat its data in order to be considered a data champion? For one, it has to make sure that it is getting that data in a way that reflects genuine social responsibility. You have to be getting it from people who know they are giving it. Specifically, they have to know they are giving their data to you. No third parties. Next, you should be making sure the data will actually be information that can help you solve the problems you want to solve. Otherwise, you are just hoarding data for no good reason. Not only is that wasteful, if we’re being honest the temptation to abuse it will be high. When all of that data is just sitting there, taking up server space which takes money to maintain, few will be able to resist the pull to go mining it for applications that the original owner of the data may not have agreed to.

A company should be asking themselves if they are treating data not just as a valuable resource but as an actual expression of the thoughts and desires of the individuals that generate it. Are they then seeking to use that data for the benefit of themselves and their shareholders, or the benefit of all, including the people who generated the data in the first place? Are you in the role of benefactor or exploiter? Defender or mercenary?

The goal for a data buyer that wants to be a data champion should be to build that better world. To source their data honestly so that the people who generate it know who they are giving it to and why. It’s then incumbent on the company to use that data to solve problems and provide goods and services that will benefit others, to build people up, not merely as a way to get more money out of them. Trust us, doing the right thing and doing it responsibly will lead to plenty of opportunity for profit while still treating people as fellow human individuals. 

Remembering that there are individuals behind that data is key. When you sign up as a buyer with TARTLE, you aren’t buying data from us. You’re buying it from individuals. The sellers don’t sell their data to TARTLE, we don’t own it. TARTLE is just the safe go between, the town marketplace where the party to party transactions happen. When you as a buyer work with TARTLE you are getting the best data, the cleanest data that will help you make the best decisions for your organizations because it is straight from the source. You’ll know how to do the best marketing and provide the best products that will actually help people and be what they really want. That means both a better world and better profits. 

What’s your data worth?

Data Champions

TARTLE is calling on everyone to become a data champion and help change the world. Now, you are probably asking, ‘what is a data champion?’ And ‘how can such a thing change the world?’ A data champion is a person who understands the importance of data, the power it has, and the need to protect it. That champion is someone who knows all of this and realizes it’s up to him to take responsibility for that, for his own data and protect it. What’s more, the data champion makes the choice to lead, to help others understand how pervasive and important data is, both to protect and to share. 

How do you do that? Signing up with TARTLE is a great way to start. When you sign up as a seller, you are taking control of your data in a new way. Synching your account with us allows you to encrypt your online activity, protecting it from the prying eyes of an untold number of bad actors. Now, instead of just complaining about the way big tech or your government is doing things with your data that you don’t approve of, you have taken responsibility for your data. It is now protected and at least someone else will have to work at it a bit to get a hold of it. Once you’re working with us, people can’t take and use that data without you’re allowing it. What’s more, a TARTLE seller is also someone who is willing to take a chance in the data sharing movement. An active seller is trusting us and our servers to actually handle that protection, and also to not take unfair advantage of your data. You and other early adopters are trusting us to do what we said we would do. Should you choose to actively sell any of your data, you are becoming a true data champion in that you are willing to share it with the world, hoping that simple action will contribute to making the world just a little bit better. Sharing that fact helps others to see your example, elevating you to a leader.

Better yet, we can harness the competitive nature of humanity and actually get people trying to outdo each other, to share more data and be able to show others the benefits of doing so by pointing out the products and the research that you’ve helped develop by sharing your data. In this way, we are using our competitive nature to unify around a cause, kind of like how the Olympics does this with sports. 

Someone might object that they can’t really have an impact. After all, someone hanging out in Africa with a free Facebook phone might be feeling fairly insignificant. That’s the beauty of TARTLE, it’s made for people like that. It doesn’t matter where you are in the world. So long as you have some device that lets you access the internet, TARTLE can safely connect you to the wider world. Sure, an individual set of data might seem insignificant on its own. However, the biggest, most paradigm-shifting data sets are just collections of individual data packets. Everything begins with just one person and there is no reason that it couldn’t be you. Then others who made the same choice to take control of their data can work together. That leads to a bigger example being set, a larger positive impact which in turn inspires still others. Soon enough, those individual inspiring examples snowballs into a movement, a movement that in time can change the world.

So, once more we ask you that deceptively simple question –

What’s your data worth?


Rubber is used in a ton of products in the developed and developing worlds. It forms door and window seals, it makes gaskets used in power plants, the soles of shoes, and insulates tools for working with electricity. It’s a large part of our daily lives, whether we realize that or not. Still, there is one use for rubber that almost everyone can easily think of – tires. In America, most families have at least one vehicle, likely two. That means every family has at least eight tires (ten if you include the spares) sitting in their driveway every day. The number can actually be quite a bit more than that when you add in the odd three-car household, snow tires and a utility trailer. 

All of those tires come from somewhere and for the most part, that somewhere is the Para rubber tree that grows in Southeast Asia. It’s where a lot of tire companies get the raw material to make their tires. I’ll bet you never thought of Goodyear as a farming company, yet that is a large part of what they and others do. As one might expect, some of the very rainforests those rubber trees grow in are struggling due to being cleared for cattle or due to disease. This is making the tire companies and others that make use of those trees a little concerned about the future of the rubber supply chain.

To that end, Bridgestone has started making extensive use of data to improve its farming operations. They are collecting data and looking for ways to determine which clones of which trees are best suited to which kinds of environments in order to maximize yields. They’ve actually worked their data to come up with a thirty-year plan for the most efficient planting. Once they get the kinks worked out, they plan on offering it to other farms as well. 

While it is great that Bridgestone is working on ways to get the most product out of the least amount of land, wouldn’t it be great to come up with new methods of transportation that could minimize the need for so much rubber? Obviously, the cities are looking to improve their public transportation systems. It doesn’t take a genius to realize that fewer cars on the roads of LA and New York would make for a more pleasant environment there. 

However, another phenomenon has cropped up or rather accelerated in the last year. That is people moving out of the cities. Whether they are leaving because of taxes, unrest, or COVID, people over the last year have been moving from the cities to the suburbs and people from the suburbs into more rural areas. Yet, their jobs are often far away and even in the digital age, people still have to commute occasionally, or they desire to visit friends, or their favorite restaurants. How to deal with this? Currently, the only thing resembling a mass transit system on this scale is the interstate and more cars on those roads clearly does nothing to reduce the need for rubber.

One of the most promising proposals is the Hyperloop. Initially conceived of as a pair of underground tubes between San Francisco and LA, it would send passengers in pods at speeds up to 700mph, just a bit below the sound barrier. The travel time between the two cities would be around 35 minutes. 

Of course, Musk said at the outset that he didn’t plan on developing the Hyperloop himself, leaving it to others to pick up the torch. Fortunately, Richard Branson’s Virgin has done so and has already run successful tests. If this technology can be completed and applied throughout the country, it could revolutionize modern transportation and make it much easier and cheaper to move around the country. That would be a great thing for reducing emissions as well as the need for rubber.

What’s your data worth?