Regardless of where you’ve set up a dealership, leads are the lifeline of your business in the automotive industry. You can go to any manager in any of these car shops, and they’ll all tell you that their top priority is getting quality leads.
But if the automotive industry is limited to the same resources for lead generation, is anybody really profiting? In this scenario, all the dealerships are just fighting over the same information. There’s nothing special or evolutive about getting this data. What dealerships need to have is the opportunity to go and meet people differently.
As it turns out, Jason Rigby knows a lot about the automotive industry. In this episode, he explains how lead generation works for car dealerships today—and how TARTLE provides a superior alternative.
When dealerships in the automotive industry can create more varied connections, they get better at identifying blind spots. They can connect to people who may have been left out of the lead generation lists that everyone is fighting over.
In addition, if dealerships are just trying to get as many leads as possible, you’re just getting “passive aggressive information.” Jason Rigby coined this term to refer to the information that you get after interrupting someone’s online experience with a form they need to fill out.
So if you are a car dealership, what can you do after that? How can you be so sure that they actually wanted to buy a car when they filled out that form? How strong is their intent? Sure, these people received a targeted ad through some online system and they happened to click on your banner. But what are your chances of actually getting to converse with that person?
With all these questions, it’s clear that there are plenty of loopholes to traditional lead generation.
You deserve to have good leads that convert into sales. Leads that aren’t shared with every other dealership in the area. Leads that give you the opportunity to establish a working relationship with the people who will someday buy your cars.
With TARTLE, you have the power to decide how much you are paying for the leads you need. The TARTLE platform offers fully qualified leads that allows you to establish a relationship with the person. You have a closer relationship with your target audience because you are getting data packets directly from these individuals.
At this point, you might be a little skeptical. So what’s in it for TARTLE?
Alexander McCaig makes it clear: TARTLE does not earn anything from any of your data transactions. It’s a free marketplace with the goal of bringing people closer together. We want to create ethically sourced leads and connect people to the people they need.
If you are running a business on tight margins and dealing in risky ventures, we understand how important it is to safeguard your assets. That’s why you need to be pre-emptive. Invest in systems and platforms that think of your safety as well.
You decide what your data’s worth.
Sign up for TARTLE through this link here.
