Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
July 13, 2021

Share Data. Earn Money. Change Your World. With Source Data Pioneer & Co-Founder Alexander McCaig

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Share Data. Earn Money. Change Your World.

A data marketplace built for humans with humanity in mind. How the world interacts with data is changing. TARTLE is pioneering how we elevate our control, ownership, and understanding of our data.​

Sovereignty over your data and your Digital Identity is your right. At TARTLE we are all in when it comes to empowering and protecting what’s rightfully yours.

Feature Image Credit: Envato Elements

For those who are hard of hearing – the episode transcript can be read below:


Alexander McCaig (00:09):

The entire dependence of our world has all been a function of our thoughts. All of the problems we're currently faced with in society, all those things is because we drove ourselves to that point through the choice of our actions. And we've been very poor at the reflection of ourselves and what we've chosen to do, and now we're faced up against this point when we need to make a choice with how we want to change these things for our own survival. Now, with human beings, we're bound to forget, so we need something that needs to remember for us so that when we can go back, we can reflect and then learn upon it.

Alexander McCaig (00:45):

So if you asked a question like, "Why do we need TARTLE right now at this moment," it's because we need a way to capture that data that we're responsible for creating, and we need to drive that into our decision-making for the future, so that when we come to that point we need to make a choice, a hard choice, we can do it with the best facts that are most beneficial to what it means to humanity's survival moving forward. Since the earliest time since Sumerian culture, we have recorded the simplest pieces of data on a stock of wood, and this is how you had your earliest ideas of finance. It was about keeping a recorded measure of something that we found great value in.

Alexander McCaig (01:24):

If you go back to even further than that, it was about recorded stories, and those were passed down verbally. And so that was the thing that we could learn from and then share with others for their own learning. So through the course of human history, this idea of sharing information helped us actually evolve to the state where we are today. And now that we've taken that information, we've carried it over into this digital medium, and that's what affords us the opportunity to work with data. So in a function of its importance, for the first time ever, we as individuals can share our story at a rate much faster than was ever possible to think in those times or beyond what the Gutenberg press allowed us to use when we were printing books.

Alexander McCaig (02:05):

That's the function of that data. It's that record of the story of me and you and every other person, and the businesses, and even the animals and the way this environment actually reacts, so that we can see it, put it down in front of us, and work with this thing that is actually driving our lives. But we never realized it until we put it into this digital format, and we said, "Wow, now I can actually see what this data is doing that has a direct effect on me and an indirect effect on everything else in this world that I'm interacting with."

Alexander McCaig (02:33):

It's one thing that we create data, and we've seen through the boom of technology, especially in the early 2000s with these larger firms, that they collected a lot of this information, but it never really went anywhere, and it was for the benefit of a select few amount of people, especially the ones that held all the resources. So the inability to actually make that data fungible, and when I say fungible, be allowed that data to move efficiently across digital borders, that's something that has been unlocked now that we have the TARTLE marketplace. There's simplicity to actually taking a record of yourself, and with a few clicks of your thumb, you have the ability to share that information to all of these other resource holders across the globe and help them define what that future looks like, because they're coming to you directly to understand where you are.

Alexander McCaig (03:21):

They're here to meet you at your level. And that sharing is so simple, it'll take you no more than 30 seconds to get yourself started on this platform and help elevate humanity and yourself at the same time. Data's a funny thing. For quite some time, you haven't been receiving any money for it. All these other companies have taken a majority of the profits. So we've designed this marketplace of TARTLE so that you can start to receive those resources, those profits, a share of those profits that are yours, for putting that labor into create that data. So as you begin to interact with the marketplace, fill out these polls, fill out these quizzes, sync up your accounts that you're using from social media to your IoT device, like a Fitbit or an Apple Watch, all you need to do is park it in this marketplace and then wait for these buyers to come along, and they'll buy it right there from you.

Alexander McCaig (04:09):

You just had to show them that it was available, and you're the one that's taking control of it, and you decide when you get to give it up to them, and you'll receive that compensation for it in return. We are the ones that are creating this through the labor of our efforts. People think of the function of time and money. If I'm going into work something, I think I should receive compensation for creating that value, and especially if it's a value that's only been captured by a select amount of people. So the right to ownership of this data is much like the right to work, much like you own your own time. So in a very simple function, data itself is something that should be owned by the person, but that requires responsibility. And if you don't carry that responsibility, you'll never be able to reap the benefits of the value.

Alexander McCaig (04:51):

You'll stand around complaining all day long, screaming at politicians, asking them to do their bidding for you. When really, you need to stand up and take control for yourself. And there are tools available to do so, and one of those is TARTLE. It is that marketplace that affords you the opportunity to be responsible, to take that power back, to say, "This is my right," to make sure that you stake claim to that and no one abuses that going into the future. The people typically with power are the ones that continue to control, whether it was a function of direct control to enslave a certain individual, and then to use the labor of their backs to create their empires, or to use it in a more indirect format where you didn't realize that psychologically, you've been driven to do actions that were benefiting other people, but you didn't realize it.

Alexander McCaig (05:31):

You thought that you were receiving some sort of benefit. And so when we look at this, you have been abused in the nature of how much you're creating under this perceived idea that you're receiving some sort of freeze service. Yes, you may get the aspect of a social interaction online on the internet, but what you don't realize is how much you're giving up on the backend, and that's the thing that these larger tech companies have been very akin to. This is why they kept it in their black box. This is why it's been so private, is because there's such deep rich value to understanding human beings, learning how to control them, and doing that so you can reap the resource benefits and profits from doing so. So when we look at all the current problems that are facing humanity right now, we have refined those down into a list of seven major categories that we can focus on.

Alexander McCaig (06:20):

And it's not like these categories are out of our current control. These are all human problems that we have created. So if we are the ones through the power of our thoughts that have created this problem, then we can take our power of our thoughts again to use this data to change the course of our history as we move forward into the future. And so when we look at the big seven, the number one one we want to focus on is climate stability, because that is the key driver. If we kill this thing that we are all standing upon, there's no food to feed us. There's no place to go and run for shelter when things start to burn. There's no place for your children or your children's children to survive and enjoy life and interact with the same sort of social atmosphere that we have currently enjoyed for so long, and blindly taken it up into this materialistic consumption view of, "We need to own more," but didn't realize how much we were crippling it for everybody else.

Alexander McCaig (07:11):

And that's just one of those major big seven categories. And those break down to everything from education, to government and corporate transparency, and to economic equalization. And we can look at these things, but it's a function of saying, "What are we going to do with our data to solve these problems that we created ourselves?" So how do we create the solve for these things? They're not unknowns. It's not a mystery, and they're all completely possible to solve. It's a function of... Are you willing to take responsibility to go do that? A lot of people would ask, or they would make a statement, "I'm not really that special. There's nothing really important about me and what I do or what I have to say."

Alexander McCaig (07:53):

Well, that may be the case in your mind, but to everybody else, to the historical record, the way you think and the way you act is extremely important to the development of society here and other countries like in Russia, Tibet, India, Ghana, Gambia, Democratic National Republic of Congo, I think that's what it's called. What do I know? It doesn't matter. The borders are not important here. What's really important are the people within those borders. And so the value is one in looking at yourself and then saying, "Wow, is this really how people perceive the value of me," even though you thought it may be something minimal? Yes, they do. That's actually quite important. And then the collective nature of the people within these nations and the nations coming together with their data, the way they think, that is something that creates an effective movement, a revolution around that data, around that ownership and a choice for how you want to design your future, how you want to take those steps.

Alexander McCaig (08:52):

It's that collective consciousness, that aspect of unity that brings us together to solve these major problems, because if we do not come together with our data, with our thoughts, with our choices and behaviors, we're going to find ourselves stepped up against oblivion. And we're going to look back and wonder, "Why didn't we make the choice before? Why are we not obvious about this?" In all of these different countries, whether you're in a developing nation or one that is developed, whether you think you have little value or you think you have great value, that information collectively together, sharing that across these borders to the people that can take action upon it, these are the most important things we can do. So regardless of where you are in the world, TARTLE as a marketplace is available for everyone.

Alexander McCaig (09:32):

It was designed for the human being. It's a marketplace for that human to interact with other human beings, and for us to come together and decide on what is truly important, and to share those very rich ideas and thoughts and aspects of what it means to be a human being so that we can make those proper choices that align with us and the planet that we're living. A lot of people ask, "Is this for me? Who's this designed for?" This is designed for the human being, and that means it's designed for anybody, whether it's some person that you meet on the street or anybody of any sort of college-educated level that would look to purchase data and understand it. It was designed for everyone. Both parties have to benefit. This is not a zero-sum game anymore.

Alexander McCaig (10:13):

We need to change the tides of people's access to technology. And if we can level that playing field and make sure that it makes sense to people that are very well-educated or people that haven't had the opportunity to be very well-educated, we are here with the TARTLE marketplace to meet you with that tool and bring you along that path and journey so you can understand how to drive the most amount of power and benefit from it. If we had all 7 billion people on this planet interacting with the TARTLE marketplace, we would have a better understanding of what brings us together, where our commonalities lie, what ties us together as human beings that eradicates borders and the ideas of perception and boxes and race and prejudice and all those other things of the kind.

Alexander McCaig (10:58):

It would allow us to make these efficient choices on perfect information and not on a hunch for what we think is the right thing to do. We can actually live a future of knowing what is the correct thing that we need to be doing. And that's the difference, and that's how I see a vision of this future, is everybody interacts to be responsible for the things that they create, responsible for their choices, responsible for their data, and to be able to share things truthfully. Because if we can share truthfully and understand one each other, we can bring everyone together in a unified aspect that can actually preserve the longevity of what it means to be a human being on this planet.