We’ve spent the last little while talking about some of the many problems we see out there regarding the way people abuse data privacy and the many ways companies and governments will take advantage of people’s ignorance of how data is collected and sold. We’ve also taken the time to go back over some of the TARTLE philosophy, and even interact with our TikTok audience. One thing we haven’t done in a while is highlight something that is specifically good. So, we decided to use this post to focus on a company that is committed to doing good.
Which business would that be? Would you believe none other than Caesars Entertainment? Yes, that Caesars with the casinos full of blackjack tables and slot machines. It turns out that the casino giant is one of the most responsible companies in the United States. This begs an obvious question, how can a company that literally thrives on taking people’s money be considered responsible? After all, in addition to the money, casinos are typically the kind of idol to modern consumerism that would normally be complaining about.
First, no one is really being swindled if you think about it. If anyone goes into a casino expecting to get rich, they might be just a little delusional. Hoping is one thing, expecting is another. Regardless, if you are walking into a casino, you know what you are getting into.
Second, Caesars is dedicated to giving back to the community in a number of ways. They look out for their customers, the environment, the local community, and their employees. This is difficult on all counts as they have locations in multiple countries around the world. That means they have to take their standards and apply them within a number of different cultures and regulatory frameworks.
One way they give back is by making an effort to hire military veterans. Those who go into the armed forces don’t always come out with quantifiable skill sets that translate into the modern job market, which can make finding a decent paying job difficult. Caesars helps out with their Enlisting Heroes program.
Caesars also puts a lot of effort into combating human trafficking, a problem that remains significant around the world. This contributes to their 100% score on human rights from the Human Rights Campaign. They also are very transparent when it comes to how they spend their money. One can see why since they recently spent over $7 billion over the course of a year to help their stakeholders. Notice, they said ‘stakeholders’ not ‘shareholders’. That right there sets an impressive tone for how Caesars entertainment plans on conducting itself. Just the communities around the casinos got over 67 million and the employees gave over 400,000 hours of volunteer work.
The best part of all of this is that it shows that Caesars Entertainment is actually intent on following through on its mission statement. Too often, such things are just words with no real meaning behind them. Mission statements can typically be dismissed as a bunch of empty platitudes that the company puts out to create the impression that they care. Caesar’s by contrast is setting an example by not just crafting a statement but by actually putting it into practice.
TARTLE would love to help run more studies to see how other companies are faring. Or to help companies conduct internal surveys to see what the employees think about how the company is doing. Often, management will think they are doing great while the employees are less than enthusiastic. In that case, the cause is either that management is either out of touch with the needs of their employees or are just very bad at communicating what is actually happening. Whichever the case, it would be good to know so the company can learn what to do and what not to do.
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