Trust can be difficult to establish—trust from society, in a brand, with corporations, or with anybody that chooses to participate in TARTLE. If you’ve ever run a business before, you know that finding and nurturing repeat customers is no easy feat.
In this episode, Jason Rigby briefly discusses the world’s pivot towards Web 3.0. We’re moving into an era where transparency on the internet is key. This is a world where we give the end user opportunities to empower themselves, and make the decision to sell their data.
We are creating a world where individuals can take back control of their personal information and create relationships with data buyers from around the world. For sellers, this is a chance to connect with other people, businesses, and organizations that can help them uplift their life.
How far can our personal information travel without our knowledge? Whenever you are purchasing data, there is a high likelihood that the source is incentivized purely off of profit.
All the data you are using to create and improve your products and services is made possible because of the support of your target audience. These are human beings who find value in what you do and create. It doesn’t make sense to get your data from people outside of those that support what you do.
As a buyer, you need to be mindful of where you source all your raw materials—even your information. Other firms may be selling you their data just so they can profit from the covert surveillance and manipulation of the very people you are trying to serve.
If you want to create goodwill and trust, you need to nurture a direct relationship with your customers. You don’t want to leave them in the dark, wondering how you know all about their consumer behavior. Ethical data sourcing has become a crucial part of corporate social responsibility, and it’s time to make that a priority in every organization.
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