The next industrial revolution is upon us. Already we are experiencing a major shift in how and where we work. Just a couple of years ago, working from home was something that really only applied to a select few but now it is the norm in many areas. That means companies are moving out of their office buildings and into much smaller, and easier to maintain spaces.
Instead of work teams being limited to those in a cluster of cubicles all living a few miles from each other, people now work in teams that include members from all around the world. TARTLE is a great example of that. We are physically based in New Mexico, incorporated as a public benefit corporation in Delaware and work with people everywhere from Michigan to the Philippines. We are hardly the only company that is operating in this way, nearly everyone employs freelancers or firms on an as needed basis in order to save money overall. One of the most surprising things is that there are plenty of people eager for this kind of work.
What this portends is a major ongoing shift in the way we do business around the world. Desired skill sets are changing and with all of this is coming a different kind of economy, different enough to call it a new industrial revolution. As with the previous industrial revolutions, there is a need for people with vision to lead the way adapting and making the best use of this new business and economic environment.
These visionaries will need to have more than drive, more than the desire to be on top. They need to have a deep understanding of the nature of the new economy. Gone are the days when everything can be thought of as a standalone entity. Not only do they have to see each department of a company as part of a larger dynamic whole, they need to see that each company’s actions can have a large effect on the other. Thanks to the advances in technology we’ve experienced over the last forty years, it’s become incredibly apparent that businesses exist as part of an ecosystem. This has always been true, it’s just much easier to see now.
Speaking of technology, these visionaries will also have to recognize the importance of data in the new economy. Data is what drives everything these days, making the acquisition of it and analyzing it is the most important thing any company can do for itself. In order to survive the new revolution, much less come out on top, our visionaries will need to realize that they are a data acquisition and technology company as much as they are a doll manufacturer (for example).
Of course, not even the best of visionaries can hope to navigate all these waters on their own. They will need help along the way. Just as every athlete has a coach, every bodybuilder a trainer, every visionary will need someone to support them on their journey. TARTLE understands this as the Sherpa model. Like the Sherpas who help people reach the top of Everest, TARTLE is here to team with the visionary, to carry the load and make the journey easier. We don’t seek the glory, our goal is to help others reach their goals. Sherpas can reach the peak of Everest dozens of times in their careers, and we’d love to help many more companies reach the top of their game in the digital economy.
We can help you gather and analyze the data you need in an ethical way, a way that still treats data with respect, as the product and work of individuals with rights as well as thoughts and desires. We’ll help make you not just financially successful but a champion of the digital economy.
What’s your data worth? Sign up and join the TARTLE Marketplace with this link here.
