Most people would agree that quantity is less important than quality. What good is it to have a lot of something if none of it does the thing you need it to do? Data is no different. It’s a lot better to have a relatively small amount of data that has a lot of identifiable markers that can help give you the answers you need rather than a mountain of data that tells you nothing. If you are a buyer that is just hoarding data without getting answers, you’re just wasting your cash.
Yet, you’d be surprised how many people just keep looking for more data with no thought to its quality, persisting in the false hope that if they just have enough data, they’ll get what they need. No, you won’t. What you need is a place to buy some quality data. Fortunately, we happen to know a place by the name of TARTLE.
However, you might ask what is our long-term vision of the relationship between the buyer and the seller? Our vision is nothing less than a world of perfect data transfer. We want to be able to seamlessly get data from the individual silos that are the sellers to our buyers who can use it for some greater good. Or to put it more simply, to help get data from people who have it to people who need it. It also helps people find causes they believe in to share their data with.
Imagine you’re the American Heart Association and they are doing a new study on the best habits for keeping your heart healthy. You could put the request out into our system and sellers would respond, knowing that their data will be used for a good cause. This creates a double incentive for the seller to share his data.
Think about it. How much incentive does a person have to share his data with a stranger? Not much, especially for free. In the TARTLE data marketplace, a seller actually gets paid for sharing his data. That’s one incentive, but the other is based on the reason that you, the buyer, wants the data. If you want the data for something a seller is concerned with himself, then you’ve made a connection. You are now not completely strangers. That connection, based around a common cause is the other incentive. It’s the desire of the buyer and the seller both to help make the world just a little better that really makes the transaction happen.
This creates a model that is logical, efficient, and fair. How is it logical? Quite simply, the seller owns the data that you want. Like anything else, you simply offer a certain amount of money for that. The transfer of data logically works the same as any other purchase. How is it efficient? All our transactions operate on a 24hr bid cycle so if the needed sellers are already part of the system, it is very fast and efficient to get the needed information. The buyer also only pays for exactly what he gets; there is no overspending or overcharging in our system. Finally, in the TARTLE data marketplace, both parties are getting something that they want – the seller gets paid and the buyer gets his data. Everybody wins.
As such, TARTLE offers the opportunity for a company to build goodwill with customers by inviting sellers to sell their data while being transparent about how it will be used. When people see these interactions and see how the company will use that data, it can be a strong motivator to use that business over another one that is less open about how they operate.
TARTLE is a system that treats all of its users with equity, inviting all of them, buyers and sellers, to change the world while sharing data and earning money all at the same time. Which only leaves one more thing –
What’s your data worth? Sign up and join the TARTLE Marketplace with this link here.
