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Tartle Best Data Marketplace
August 11, 2021

Women and the Female Digital Revolution

The Female Digital Revolution
BY: TARTLE

Women and the Post COVID Digital World

We said it more than a few times – COVID has dramatically changed the world that we live in. The way we work, where we work and even the work we do is different than it was even at the beginning of 2020. There is a lot of talk now about ‘going back to normal’. That isn’t going to fully happen, no matter how much most of us might want that. That is both good and bad depending on what particular issue you might be thinking about. Today, we are going to focus a little on the ways that it’s been good. 

No, there is no attempt to minimize the trauma of people dying, broken families, and ruined livelihoods. Those are undeniably tragic and it would be better if that hadn’t happened. However, we are where we are and since we are here, there is also no reason to not acknowledge that COVID has also created some opportunities. Among those is the way it has cleared the way for women to take advantage of certain technologies. 

Unless you’ve been living at a research station on Antarctica, you are well aware that one of the biggest responses to COVID was to send a lot of people out of the office to work at home. Suddenly, thousands upon thousands of people were working not at the office, but the kitchen table. Not every job can make that transition though. There are several that require a person to be on site. Construction, cooks, and various factory jobs can’t be worked through a computer, no matter how good your wifi is. Those are also jobs that were more likely to be shut down during the height of the pandemic when governments were still locking everything down. Those jobs are also mostly populated by men. That meant that families were suddenly without their main source of income. Yes, homes where the husband is the one making the primary or even the only income are the vast majority and even with extended unemployment benefits and stimulus checks flying around, families were (and in some cases, are) coming up short. 

That left the wives to step up and try to fill the gap. Those with jobs suddenly found themselves the main income earner and those without, set about trying to find a way to earn income through the internet. Ideas that had been on the back burner for years were now able to come to the fore. Moms now had someone to watch the kids during the day so they could disappear into the back room for a few hours in order to get a website set up and work on a product to sell on Etsy. Or maybe they started up a consulting business, or wrote a book they’d been thinking about for a while. Whatever they could come up with to supplement the family income. 

Now that things are looking a bit more like normal, those opportunities are still there. That’s because in a way, many of them always were. The internet and the laptop aren’t new innovations. The necessity of COVID though was the mother of a lot of inventions. The sudden income stress promoted a lot of out of the box thinking. As a result, even as their husbands and boyfriends go back to work, plenty of wives and mothers are now able to continue to pursue a dream that might have had to wait many more years. They might have to shift their schedule a bit, but that is one of the benefits of working your own business through the internet. If you can only work from 5-8PM, you can do that. If you want to get up early for the purpose, that works too. Flexibility and creativity are the order of the day and that is a fact that is here to stay. 

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Summary
Women and the Female Digital Revolution
Title
Women and the Female Digital Revolution
Description

Women and the Post COVID Digital World We said it more than a few times – COVID has dramatically changed the world that we live in. The way we work, where we work and even the work we do is different than it was even at the beginning of 2020. There is a lot of talk now about ‘going back to normal’. That isn’t going to fully happen, no matter how much most of us might want that. That is both good and bad depending on what particular issue you might be thinking about. Today, we are going to focus a little on the ways that it’s been good. 

Feature Image Credit: Envato Elements
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For those who are hard of hearing – the episode transcript can be read below:

TRANSCRIPT

Speaker 1 (00:07):

Welcome to TARTLEcast with your hosts, Alexander McCaig and Jason Rigby. Where humanity steps into the future, and source data defines the path.

Alexander McCaig (00:18):

Well hello, welcome back to TARTLEcast on this beautiful morning. 9:33 AM, sunny New Mexico.

Jason Rigby (00:30):

So perfect.

Alexander McCaig (00:31):

How could I not love all that vitamin D. Man, I'm feeling good. Like I should.

Jason Rigby (00:36):

And you got some special a water there.

Alexander McCaig (00:39):

Yeah, I was drinking... Shout out to MUD/WTR. I don't know if you've ever heard of them. Look at the data on ingesting mushrooms. The Mayans figured it out before we even had scientific theory.

Jason Rigby (00:49):

Mmm (affirmative), yeah.

Alexander McCaig (00:49):

And now we're just coming back around to it. MUD/WTR is absolutely fantastic.

Jason Rigby (00:53):

I think its lion's mane or one of them, will build new neurons in your brain.

Alexander McCaig (00:56):

It's got reishi, chaga, lion's mane and cordyceps.

Jason Rigby (01:03):

Mmm (affirmative). So you're just getting the full spectrum.

Alexander McCaig (01:05):

I got the cordyceps in my vein.

Jason Rigby (01:07):

So there was this article on World Economic Forum and the title is The Three Steps The Female Digital Revolution Can't Succeed Without.

Alexander McCaig (01:16):

Mm-hmm (affirmative).

Jason Rigby (01:16):

And it starts with three bullet points, which I love, when our article highlights -

Alexander McCaig (01:23):

Bullet points. Thank you.

Jason Rigby (01:23):

Highlights what the article's going to be talking about. First one is: the pandemic is widening existing inequalities for women.

Alexander McCaig (01:31):

Yip.

Jason Rigby (01:32):

Second is: female entrepreneurs need access to finance, digital tools and skills.

Alexander McCaig (01:36):

Yes.

Jason Rigby (01:37):

And then: putting women in leadership positions will help dismantle the socio-economic obstacles that hold them back.

Alexander McCaig (01:42):

So let's talk about this.

Jason Rigby (01:43):

Mm-hmm (affirmative).

Alexander McCaig (01:43):

For quite some time, the old rickety white males, whether it be at higher education or fortune whatever companies. Essentially you're fortune zero if you don't respect people are all the same. There's very few women that have been in any sort of positions of authority.

Jason Rigby (02:04):

Mm-hmm (affirmative).

Alexander McCaig (02:04):

Political, financial, social, any of those things. It's been lacking. There've been groups that are just like, "Ah, you know. I wouldn't want to upset the apple cart here. We got a nice thing going." That's probably what they're thinking.

Alexander McCaig (02:18):

Well, first of all, it's completely fundamentally flawed. Human beings are human beings, regardless of what biological sex that person has. It's not for you to determine whether or not they have value in a position of authority, depending on that biological sex. That's numero uno.

Alexander McCaig (02:34):

And then number two. Because the world for quite some time has... you had to go to the office. Had to go through the hierarchy.

Jason Rigby (02:40):

Mm-hmm (affirmative).

Alexander McCaig (02:40):

Had to go through these steps. That sucked. There were so many different barriers that would hold people back, specifically women. Now what happens when the world becomes inherently more decentralized? What happens when all of these finance and digital tools and skills can all be found online? What happens when people can start to be own boss, take their own free will and the power into their own hands to empower themselves?

Jason Rigby (03:02):

Yes.

Alexander McCaig (03:03):

To make their own money. This is my business. If I want to sell freaking pinto beans online, and I'm the queen of pinto beans, then that's what I'm going to do. And no other person is going to say I can't be doing that. Or you're going to pay me less just because I'm a woman. First of all, that's absolutely absurd. So what we found is that as there is this digital revolution, as... Like you said in Africa. How many people in Africa have cell phones?

Jason Rigby (03:29):

It's certain countries, because there's so many countries there.

Alexander McCaig (03:32):

Yeah.

Jason Rigby (03:32):

But certain countries are 20%. Certain countries are 40%.

Alexander McCaig (03:36):

Yeah.

Jason Rigby (03:36):

But think about that.

Alexander McCaig (03:38):

So now you can, on your own, figure out the skills. Go on YouTube, watch the videos, analyze the data, create it yourself, go through it. Be your own boss. Start your own business wherever you are in the world. You don't have to go through the old regime. The regime's dying. The old regime that held women back. Screw those guys.

Jason Rigby (03:57):

Well, we heard somebody recently, this is a prime example. You talked to them, they're in the Philippines.

Alexander McCaig (04:03):

Yep.

Jason Rigby (04:03):

A woman. And she was an English professor, learned English really well. Speaks it better than we do.

Alexander McCaig (04:10):

Better than you and I, yeah.

Jason Rigby (04:12):

And then turned around and created a company off of YouTube, basically. Like, going on there and saying, "Okay, on the digital marketing side, how does this happen? How does this happen?"

Alexander McCaig (04:21):

Yeah. "Screw that hierarchy. I'm going to go learn over here. I'm going to start my own thing."

Jason Rigby (04:25):

In the beginning she turned around and went with people and said, "Hey, can I do this for free so I can learn from you?" Just being straight up honest, "Can I do this for free so I can learn from you," and then things started happening being successful.

Alexander McCaig (04:36):

It's amazing.

Jason Rigby (04:36):

And then people started wanting to pay her.

Alexander McCaig (04:38):

That's amazing. She is but one of millions upon millions and millions and millions of women who are now doing those things.

Jason Rigby (04:46):

Well, all you need is a desktop or a laptop.

Alexander McCaig (04:49):

Yeah.

Jason Rigby (04:49):

Yeah.

Alexander McCaig (04:50):

All commerce. All that stuff's online now.

Jason Rigby (04:53):

So whether you're a virtual assistant, whether you're like to call centers. They decided to do that where they were having people work from home, and then they gave him headsets and they had their computer.

Alexander McCaig (05:02):

Yeah.

Jason Rigby (05:02):

And they were able to answer phone calls based off of how their internet was. At that moment, if they had great connection, the program decided that. So now you have a mom, you have a stay-at-home mom.

Alexander McCaig (05:12):

Mm-hmm (affirmative).

Jason Rigby (05:13):

And she's like, "Well, my kids are asleep from 12 to four in the afternoon," or, "My kids are sleeping at night. And from this time to this time and the house is quiet. So for four to six hours, I'm available to answer calls for corporations."

Alexander McCaig (05:31):

I can make money from home on my own time.

Jason Rigby (05:33):

Yes.

Alexander McCaig (05:33):

My schedule, my own empowerment.

Jason Rigby (05:36):

Yes.

Alexander McCaig (05:36):

That's a phenomenal thing. Listen, this is why I think Tesla Starlink is fundamentally so important, because it's not limited by this infrastructure here on the ground.

Jason Rigby (05:47):

Right.

Alexander McCaig (05:48):

You can put it in the air and then people all over the globe are going to get access to the internet for $3 a day. The amount of money they make with their micro-business, whatever it might be, can fund the payment for that internet.

Jason Rigby (06:01):

Mmm (affirmative). Yes. Yes.

Alexander McCaig (06:03):

Okay? And then from that, that continues to give them that access that they need for their own self empowerment. And they don't have to rely on a big office building and old white men in suits. They don't have to rely on that stuff. They don't have to rely on the hierarchies.

Jason Rigby (06:14):

Mmm (affirmative). Yes.

Alexander McCaig (06:15):

They can rely on themselves. Women are powerful. But for so long all these people, religion, whatever it says women aren't powerful. That's crap. You're only saying that because you're scared of them.

Jason Rigby (06:26):

Hundred percent.

Alexander McCaig (06:27):

That's what it is.

Jason Rigby (06:27):

A hundred percent, bro.

Alexander McCaig (06:28):

That is what it is at the end of the day.

Jason Rigby (06:29):

Because who has the right to turn around and say this person that has this micro-business will be successful because it's a dude.

Alexander McCaig (06:37):

Yeah, no. That's dumb.

Jason Rigby (06:38):

It's the dumbest thing ever.

Alexander McCaig (06:39):

Yeah, no. It's totally dumb. They're like those statistics. Tall, white men are more likely to be CEOs. Yeah. Because they're all helping each other out.

Jason Rigby (06:46):

Yes.

Alexander McCaig (06:47):

Throw a little [crosstalk 00:06:47] circle.

Jason Rigby (06:48):

The good old boy network.

Alexander McCaig (06:50):

Yes. The good old boy network. Is a good old, "I went to Wharton."

Jason Rigby (06:51):

Yeah.

Alexander McCaig (06:52):

That's all it is. Look at all the major companies. All you can see is UPenn, Wharton. UPenn, Wharton, UPenn, Wharton, every single time.

Jason Rigby (06:59):

And I love that the World Economic Forum put this article out there. They said this, "To ensure these women entrepreneurs can survive and thrive in the digital economy," because we know with data with the digital economy, with tech, that it creates a ton of opportunities for more people to have work. He said, "They need access to three critical enablers. Capital, digital tools and skills."

Alexander McCaig (07:21):

How do they get capital? Sell their data on TARTLE.

Jason Rigby (07:23):

Mm-hmm (affirmative).

Alexander McCaig (07:24):

How do they find skills? Go on YouTube. How do they have access to digital tools? More Starlink. That's the future.

Jason Rigby (07:28):

Yes.

Alexander McCaig (07:30):

I have painted our future, and that's what it is. Caveman satellite waves.

Jason Rigby (07:37):

But this is the sad part. They have a chart on here, I don't know. What our COVID-19's biggest impacts in your life? I don't know if you can see that in the article now, but I'll go ahead. Number one was livelihood, and it was female to male.

Alexander McCaig (07:53):

Mm-hmm (affirmative).

Jason Rigby (07:54):

And so it impacted women, their livelihood. It was at 55%.

Alexander McCaig (07:59):

If I'm looking at this... all the guys, they don't give a shit about anything.

Jason Rigby (08:02):

Mm-hmm (affirmative). And then food was the next one.

Alexander McCaig (08:04):

Mm-hmm (affirmative).

Jason Rigby (08:05):

Which was 40%. We have to realize, COVID disrupted... And we did a whole thing on the global world supply chain for food and how it created hunger in certain countries, and then -

Alexander McCaig (08:16):

And then mental health.

Jason Rigby (08:17):

Mental health. Yes.

Alexander McCaig (08:18):

If my livelihood's bad, if I'm not making money, I have no roof. I got no food. Obviously that's going to attack my mental health.

Jason Rigby (08:25):

We need to do a show on this, because this pissed me off the other day. The government here in the United States came out -

Alexander McCaig (08:32):

Careful now, careful now. We're going to get a Tomahawk missile through our studio.

Jason Rigby (08:36):

The government in The United States came out with an article saying that the suicides were down during COVID. Where does the data come from? I want to see that data.

Alexander McCaig (08:45):

Do they have economists write this?

Jason Rigby (08:46):

Yeah. I want to see where this data came from. I've been reading articles on this. They were talking about teenagers, because they weren't in school, in high school and stuff like that. There's this epidemic of teenagers just killing themselves like crazy.

Alexander McCaig (09:00):

There's no social interaction, there's nothing.

Jason Rigby (09:01):

I've talked to police officers and politicians and different people. And they're all like, our suicide rate is four or five times... We used to get two or three phone calls.

Alexander McCaig (09:10):

Who the hell wrote that article you're talking about?

Jason Rigby (09:12):

I don't know. You could look it up. I talked to this one police chief and he goes... Here in Albuquerque. He goes, "Normally we get like two or three phone calls a day."

Alexander McCaig (09:21):

Were you arrested?

Jason Rigby (09:22):

No.

Alexander McCaig (09:23):

I was talking to the police chief.

Jason Rigby (09:25):

No, no, no.

Alexander McCaig (09:25):

I was down at the local substation.

Jason Rigby (09:26):

He said that its two to three times that a day more.

Alexander McCaig (09:29):

That's a shame.

Jason Rigby (09:30):

So this data that's coming out, that's saying... And this is a part that upsets me because now we've created on our own, "Mental health's fine."

Alexander McCaig (09:41):

No, it's like China with human rights violations.

Jason Rigby (09:42):

We're good, guys.

Alexander McCaig (09:43):

Remember China with the human rights?

Jason Rigby (09:43):

Yes.

Alexander McCaig (09:44):

"Oh, we're not locking people in their homes. We're not preventing the freedom of movement. Everything's good here in China. Everything's all set. You don't have to worry about it."

Jason Rigby (09:53):

So, you know, mental health, food and livelihood. We don't need to worry about Maslow's hierarchy. Basic things for women.

Alexander McCaig (10:01):

The basic things. I can tell you, it looks to me like Maslow had it, correct. Especially for these ones.

Jason Rigby (10:06):

But I want to get into the actions for leaders, because they put out, they put out some pretty heavy duty stuff for -

Alexander McCaig (10:12):

They got some good points.

Jason Rigby (10:13):

And so I want to get into these and then we'll close out. So they're talking about building for a more sustainable, inclusive economy is everyone's responsibility. Love that line.

Alexander McCaig (10:21):

Everyone's. Responsibility. Not a couple of companies, not this guy or this gal. It's every single person's responsibility.

Jason Rigby (10:32):

Yeah, 100%. "Governments must work to create a favorable environment for women-led small and micro-business, including lowering the cost to and risk in lending to women."

Alexander McCaig (10:40):

Why is it more of a risk to lend to a woman?

Jason Rigby (10:45):

What year is it?

Alexander McCaig (10:46):

Yeah. What are you talking about?

Jason Rigby (10:48):

Is this is 1920s?

Alexander McCaig (10:49):

Last I checked, my siblings, my fiance, far more responsible than me.

Jason Rigby (10:54):

Yes.

Alexander McCaig (10:56):

What are you talking about?

Jason Rigby (10:57):

If someday I ever get in relationship, I guarantee it'd be the same thing.

Alexander McCaig (11:02):

Are you kidding?

Jason Rigby (11:02):

I am not responsible.

Jason Rigby (11:04):

Yeah. Ensuring connectivity and internet access is a public good, and enacting policies that promote women's social economic autonomy. And I began to think about that. That word, autonomy -

Alexander McCaig (11:09):

Okay, so hold on a second. So the first part of the thing, TARTLE. Second part, Starlink. Third part, TARTLE.

Alexander McCaig (11:09):

Favorable environment next one environment for small micro-business and lower cost and risk... TARTLE. Ensuring connectivity and internet access, public goods. Starlink. Enacting policies to promote women's socio-economic autonomy. Tartle.

Alexander McCaig (11:35):

Okay. The private sector must recognize business case for gender equity. What do you mean the case for gender equity? There is only equity. What are you talking about? What do you mean? "That's all we have. A strong case for it." Don't tell me that crap. They're a human being. What is so hard for you -

Jason Rigby (11:55):

It doesn't need to go before the court of law. It's already decided.

Alexander McCaig (11:57):

No, I know. A strong case for women to be leading in roles.

Jason Rigby (12:02):

Yeah. Designing new products with a gender lens and ensuring women are included in the design process. So I get this. I get what they're saying here in the sense of [crosstalk 00:12:13] I'm glad you pointed that out.

Alexander McCaig (12:13):

Are you talking about chick razors?

Jason Rigby (12:15):

Yeah.

Alexander McCaig (12:16):

Why are they all pink?

Jason Rigby (12:17):

Yeah.

Alexander McCaig (12:18):

Why are they all blue? And then what you find out is that the women's razors suck and then the women are buying old men's razors. One, because it's cheaper, and because as they shave better. That's interesting.

Jason Rigby (12:27):

Yeah. It's things like that.

Alexander McCaig (12:28):

Yeah.

Alexander McCaig (12:29):

But some guy's like, "I got an idea. Let's make the razor pink. Let's throw lotion around the edge of it because that's what women want."

Jason Rigby (12:37):

"We'll make it smell good."

Alexander McCaig (12:38):

Oh my gosh.

Jason Rigby (12:39):

A dude totally came up with that [crosstalk 00:12:41].

Alexander McCaig (12:40):

Dude, what's wrong with this world. What are we doing?

Jason Rigby (12:43):

Is Elon Musk going to have to vent razors too?

Alexander McCaig (12:45):

Oh yeah. He's going to have to. A new electric razor.

Jason Rigby (12:48):

His wife can. Yeah. Yeah.

Alexander McCaig (12:48):

Solar powered electric razor.

Jason Rigby (12:49):

She's cool.

Jason Rigby (12:50):

Financial service providers must expand women's access to capital by reassessing risk models that exclude them and creating new ones. Okay. Let me stop.

Alexander McCaig (12:58):

[crosstalk 00:12:58]. As you were reading that, I almost took the microphone and bombed it across the studio.

Jason Rigby (13:03):

So financial service providers are saying it's more risky to make money, lend to a woman.

Alexander McCaig (13:09):

Why?

Jason Rigby (13:10):

I want to see the date on that and where that came from.

Alexander McCaig (13:12):

Yeah. Yeah. Show me. Prove it to me.

Jason Rigby (13:14):

Especially now.

Alexander McCaig (13:15):

Is that the same Harvard was measuring skulls on African-Americans?

Jason Rigby (13:19):

Yeah. How archaic is this bro?

Alexander McCaig (13:22):

You want to know something? They were more intelligent in the Stone Age. You want to know why? We had pyramids built?

Jason Rigby (13:28):

Mm-hmm (affirmative).

Alexander McCaig (13:28):

Okay? [inaudible 00:13:30] or whatever you say it. Go to Bolivia, Peru. Everything we build's a cardboard box. They have something that's in perfect measurement with all the celestial heavenly bodies. And we're writing stuff about not giving women access to capital because women -

Jason Rigby (13:44):

All right, bro. We create these little boxes that's all about profit when we build a building.

Alexander McCaig (13:49):

We live in boxes.

Jason Rigby (13:50):

Look at the great Greco-Roman.

Alexander McCaig (13:51):

[crosstalk 00:13:51].

Jason Rigby (13:51):

That stands the test of time.

Alexander McCaig (13:52):

I know it does.

Jason Rigby (13:53):

It just shows there's...

Alexander McCaig (13:55):

Dude, we live in boxes.

Jason Rigby (13:57):

And there's no art in our building anymore.

Alexander McCaig (14:01):

[crosstalk 00:14:01] in boxes. No. Our mind's in a box.

Jason Rigby (14:03):

listen to this, bro. This is so great. This is TARTLE all the way.

Alexander McCaig (14:05):

[crosstalk 00:14:05] boxes. I told you, I hate things that are square. I've said that a thousand times

Jason Rigby (14:09):

That's why you have a circle table.

Alexander McCaig (14:11):

Yeah.

Jason Rigby (14:12):

We would have a circle TV if you could.

Alexander McCaig (14:14):

I would have a circle TV. I would circularize, or I don't even know what the word is.

Jason Rigby (14:17):

Circularize everything.

Alexander McCaig (14:19):

Yeah.

Jason Rigby (14:19):

Financial service providers must expand women's access to capital by reassessing risk models that exclude them. Now listen to this. And creating new ones based on more holistic data.

Alexander McCaig (14:28):

Holistic data. Don't look at your perverse, skewed, distorted perspective from -

Jason Rigby (14:37):

From the 1950s.

Alexander McCaig (14:38):

Even before that. Your madman idea of value. Hello.

Jason Rigby (14:43):

And they can [inaudible 00:14:44] digital channels for lending and hire more female staff in leadership roles. It's so funny.

Alexander McCaig (14:51):

[inaudible 00:14:51].

Jason Rigby (14:52):

Go ahead.

Alexander McCaig (14:53):

"Alex, did you do the dishes? You said you were going to do it. Somebody told me you were fucking responsible. "

Jason Rigby (14:59):

Mm-hmm (affirmative).

Alexander McCaig (15:00):

Somebody's being responsible in here. Clearly it's not me. I take the trash out, I never put a bag back in the trash. I never do. She goes to open it up and throw something in there. She's like, "Are you kidding?" But that's legit. Put her in a position of power.

Jason Rigby (15:13):

Yeah.

Alexander McCaig (15:13):

Look at her following up.

Jason Rigby (15:14):

Well, we've just had so much male dominance in power and -

Alexander McCaig (15:19):

Dominance.

Jason Rigby (15:19):

And war. And it's all war.

Alexander McCaig (15:22):

I got to hunt and go get the meat. Right? I got to do all this.

Jason Rigby (15:25):

Yeah. Put women in power and then give them climate stability and see what happens. They'll solve the problem. Quick. World hunger? They've already said that. They've done test models on that. That women, if they were empowered would solve... So they can introduce digital channels for lending and hire more female staff in leadership roles. Next, civil society must recognize women's economic aspirations.

Alexander McCaig (15:46):

Wait a minute, hold on. Civil society must recognize that women want growth and evolution just as much as men do? I want you to rip every single one of my eyelid hairs out. My eyelashes. I want you to take them all out one by one.

Jason Rigby (16:01):

And engage men and boys in supportings women leadership of micro and small businesses. So, this is, this is a huge word. And we talk about this, and number two in our big seven is educational access.

Alexander McCaig (16:13):

Yeah.

Jason Rigby (16:14):

So this education right here.

Alexander McCaig (16:17):

This is education, human rights and economic equalization.

Jason Rigby (16:18):

This is egalitarian education here.

Alexander McCaig (16:20):

This is two, three and seven for us. So that's a 12. That's a 12 pointer.

Jason Rigby (16:24):

Yeah.

Alexander McCaig (16:25):

Congratulations, World Economic Forum, for talking about a 12 pointer. This is how we're going to rate stuff. Okay. Did you hit one through seven? If you did them all, you got points here.

Jason Rigby (16:34):

And then in the end they say this last paragraph. "By adopting a human-centric, market-based approach," -

Alexander McCaig (16:38):

A what-centric?

Jason Rigby (16:39):

"Human-centric, market-based approach," -

Alexander McCaig (16:40):

I'm sorry. A what-centric? Please say it a couple more times.

Jason Rigby (16:42):

Human-centric.

Alexander McCaig (16:42):

Oh, human-centric. Interesting.

Jason Rigby (16:45):

"...market-based approach to supporting women entrepreneurs. We can ensure sustainable change that makes both business and social sense for private sector partners and women entrepreneurs alike.

Alexander McCaig (16:55):

Thank you. Thank you for... There. Good.

Jason Rigby (16:58):

So market-based and human-centric. How is TARTLE that?

Alexander McCaig (17:02):

How is that? So TARTLE, it's people first.

Jason Rigby (17:05):

Always.

Alexander McCaig (17:06):

And is it a marketplace? Yeah. it's a marketplace for data. So we can economically empower women to allow them to share data, purchase data that can help their businesses, donate towards causes that they care about. I don't know, and then do a whole fleet of other things that they want to do. Why? Because they're human beings. Not because they're a woman. That's what it's all about. You have full access. You don't have to plead your business case that you need access to the TARTLE marketplace. It is available for you.

Jason Rigby (17:32):

Mmm (affirmative)

Alexander McCaig (17:32):

Because you're a human being.

Jason Rigby (17:34):

Yes. A hundred percent.

Alexander McCaig (17:35):

Gosh.

Jason Rigby (17:36):

And so we encourage everyone, they can go to tartle.co. Sign up.

Alexander McCaig (17:40):

Mm-hmm (affirmative).

Jason Rigby (17:42):

If you guys are listening to us with Apple, through your Apple phone, we'd love for you to leave a review.

Alexander McCaig (17:49):

[crosstalk 00:17:49].

Jason Rigby (17:49):

That's how they rate our algorithm. And it's not how many downloads you get with Apple, it's how many great five-star reviews you have. If you don't have time to leave a review, you could just go on there and push the five stars.

Alexander McCaig (18:01):

Yeah. [crosstalk 00:18:02]

Jason Rigby (18:01):

The whole idea is it ranks us higher on the technology side of things.

Alexander McCaig (18:07):

If you like what we said about treating women as human beings, give us a five star.

Jason Rigby (18:13):

Yeah, exactly.

Alexander McCaig (18:14):

And if you're a guy, give us 25 stars.

Jason Rigby (18:17):

Yeah, exactly.

Alexander McCaig (18:19):

Yeah.

Jason Rigby (18:20):

Be nice.

Alexander McCaig (18:20):

Be nice.

Jason Rigby (18:22):

Be nice to humans.

Alexander McCaig (18:24):

Hold on. Before you close out. I drove by a fence yesterday, and you know people put cups on the fence?

Jason Rigby (18:29):

Oh yeah, yeah. I saw that over here, yeah.

Alexander McCaig (18:30):

Dude. Be nice.

Jason Rigby (18:31):

Yeah, dude. Be nice. It's perfect.

Alexander McCaig (18:33):

Yeah. Should I share a short story real quick?

Jason Rigby (18:35):

Yeah, go ahead.

Alexander McCaig (18:35):

Why not? We're 18 minutes and I'll close it at 20. I'm on a bike path over here in Albuquerque. Just rummaging along. Right? Enjoying myself. I'm in my lane. Guy rips by. Just rips by. He's like, 'On your left, stay your right," and then he starts mumbling some profanities under his breath.

Alexander McCaig (18:55):

I'm on a fixie. I'm on a single gear. I have two other women here with me. You're going to talk to these people like that? Where's your respect? I bomb up to this guy, he's on a $10,000 bicycle. I'm on a single gear and I'm looking at him. I was like, "Is everything okay? Are you that upset with the world? Are you upset with the world that this is what you want to do? Dude, be nice. It's all you got to do."

Jason Rigby (19:18):

What did he say?

Alexander McCaig (19:19):

He didn't say anything. I was essentially shaming him in front of his bike buddy he was riding with.

Jason Rigby (19:23):

Right.

Alexander McCaig (19:24):

I'm on a fixed gear. I have one gear. You're on a $10,000 bike. And you're like trash talking, you think you own the world? Your chauvinistic idea, get them out of here. Time for you to go. You're old regime.

Jason Rigby (19:36):

Yeah. Just be considerate of others.

Alexander McCaig (19:37):

All you got to do is be considerate. Treat a person like human being

Jason Rigby (19:40):

And value them as much as you value you, because we're all...

Alexander McCaig (19:44):

I'm literally on the bicycle, watching butterflies and birds go by and I'm just like, "La la la la la." And I just got a hardo that blows by, wants to trash talk because he thinks he owns the world? That sort of egoistic -

Jason Rigby (19:54):

That mentality is what the problem -

Alexander McCaig (19:56):

That Mentality is what the problem is here.

Jason Rigby (19:57):

Mm-hmm (affirmative).

Alexander McCaig (19:58):

That needs to go. Just like you and I need to get off this podcast.

Jason Rigby (20:02):

We're out.

Alexander McCaig (20:02):

We need to go.

Speaker 1 (20:11):

Thank you for listening to TARTLEcast, with your hosts, Alexander McCaig and Jason Rigby. When humanity steps into the future, and source data defines the path. What's your data worth?