Change is never easy. Even normal change, small incremental improvements to an existing system are difficult. People are simply comfortable with what they are used to. It’s even more difficult when a system is being upended or replaced.
Take farming for instance. For centuries, it was a small, organic process in which a family grew enough for themselves with enough left to sell in the local market so they could by other necessities. Then, it grew into what we now call industrial farming. At first, this seemed like a great idea. The yields were massive, making more food available to more people at a lower price.
Now, we are aware of problems caused by this method of farming. Those massive yields are only possible with large amounts of pesticides and fertilizers that can have negative health consequences. They also rip all the nutrients out of the ground, destroying its ability to grow food for decades before nature restores those fields to something that can produce food again.
So, what should we do? Throw up our hands and accept our fate? Forcefully control people’s behavior to get a few more years out of the soil before we end up with the same result anyway? No, we look for solutions. There is now a class of farmer called regenerative farmers that adapt their methods to actually put nutrients back into the soil. Already, fields that would have been fallow have been brought back to a fertile, nutrient rich state. The problem is getting more people to sign on to those new methods, to break away from what they are comfortable with. Fortunately, those numbers are growing.
This same pattern repeats over and over throughout history. Someone invents a new device or process, or endeavor, and at first it is laughed off by those who don’t see the potential. How many people saw the early designs of the Wright brothers and wanted nothing to do with it? The first computer was the size of a large room and couldn’t do hardly anything compared to what we take for granted today. The motorcycle could have been a dead technology if no one saw that it could be much more than a high maintenance horse. Who would have thought that a relative handful of untrained farmers and merchants in North America could take on the most powerful empire on the planet?
All of these endeavors could have gone nowhere, and would have gone nowhere if not for the visionaries who put them forward in the first place and the early adopters, the people who could see the potential, who were willing to take a risk and spend their own time and money to support this thing that no one had ever heard of. After all, to get to the computer I’m typing this out on, and smartphone I listen to podcasts on, we first needed the ENIAC. But to get the ENIAC you needed the people who designed and built it. Beyond that, ENIAC’s designers needed someone to take a chance and get them the money to build it in the first place.
TARTLE and the movement we are building is similar. For years now we have become comfortable with a system in which we unthinkingly agree to convoluted terms of service that would made any lawyer question his life choices, terms that give faceless mega corporations the power to track and know virtually everything about us and to take that information and sell it to other parties who most likely do not have our best interests at heart.
TARTLE represents a paradigm shift in how that system works, in giving people the power to take control of their data once again. To make it work though will take some time, just as with all of the examples listed above. It will take time for the movement to gain steam. Fortunately we have had a large number of early adopters who have been willing to take a chance, to try the new system. We are incredibly thankful for all of them and their willingness to join us in this new endeavor, an endeavor that will not only allow people to get paid for their data but will help change the whole way we look at data.
Sign up and join the TARTLE Marketplace with this link here.
TARTLE and the movement we are building is similar. For years now we have become comfortable with a system in which we unthinkingly agree to convoluted terms of service that would made any lawyer question his life choices, terms that give faceless mega corporations the power to track and know virtually everything about us and to take that information and sell it to other parties who most likely do not have our best interests at heart.
Announcer (00:07):
Welcome to Tartlecast, with your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path, the path, the path.
Jason Rigby (00:24):
Alex, I got a complaint.
Alexander McCaig (00:26):
Jason, why? Because I knocked the thing off the shelf?
Jason Rigby (00:27):
You knocked my crystal off, bro.
Alexander McCaig (00:30):
I'll have to get [inaudible 00:00:30]. That's bad energy.
Jason Rigby (00:32):
[inaudible 00:00:00:31].
Alexander McCaig (00:32):
That's bad juju.
Jason Rigby (00:33):
Yeah. And after you got COVID, now you're knocking crystals off.
Alexander McCaig (00:35):
Yeah. Get these out of here.
Jason Rigby (00:38):
That's funny.
Alexander McCaig (00:39):
Give me some selenite.
Jason Rigby (00:40):
Not the COVID. I felt bad for you.
Alexander McCaig (00:41):
[inaudible 00:00:41].
Jason Rigby (00:41):
Well, eventually, everyone's going to get it so [crosstalk 00:00:43].
Alexander McCaig (00:43):
I don't want you to feel bad for me. I was on a radio show the other day, and they asked me a question, they were like... Well, they had made a statement and they asked my thoughts on it. They were like, "Oh, I hope we don't have any more pandemics like this in the future." I was like, "Let's think about something very obvious and logical. There's a set amount of space here on earth. We keep pushing out babies. If you think about it, more people, less space: disease increases."
Jason Rigby (01:13):
Yes. Always.
Alexander McCaig (01:14):
Look at London back in the early days. Everyone's packing themselves on the city. Disease just everywhere.
Jason Rigby (01:19):
Aren't they having an issue right now with COVID? Something happened there, where it-
Alexander McCaig (01:23):
I don't know.
Jason Rigby (01:23):
... mutated or something.
Alexander McCaig (01:24):
I hope not. I don't want to get...
Jason Rigby (01:25):
... and it's like everybody's getting it again.
Alexander McCaig (01:27):
I don't want to get it again.
Jason Rigby (01:28):
Yeah.
Alexander McCaig (01:29):
No, but the point is if you look at it, it's like just be cognizant of the very obvious fact that these are going to happen probably more often than you think.
Jason Rigby (01:39):
Oh yeah. I think-
Alexander McCaig (01:40):
Yeah.
Jason Rigby (01:41):
Well, we've had natural disasters. We've had plagues. I mean, we've just had this level of comfort for so long.
Alexander McCaig (01:49):
There's just a lot of us.
Jason Rigby (01:50):
Mm-hmm (affirmative), yeah.
Alexander McCaig (01:52):
There's just a lot of us on this planet, and we don't operate very smart.
Jason Rigby (01:55):
No. Yeah, exactly. And hopefully this will create a shift and a change in to, not only understanding the environment and protecting that, but then protecting humanity along with the environment.
Alexander McCaig (02:07):
Yeah. People always think, "We got to protect humanity first." Well, you're fed by the environment.
Jason Rigby (02:11):
Yes.
Alexander McCaig (02:14):
Think about data. We got to protect the computers, blah, blah. It's like, no. The people are the ones creating the information.
Jason Rigby (02:22):
Yes, yes.
Alexander McCaig (02:23):
You guys, why are you so twisted away from the truth of where things come from, what you're really reliant on?
Jason Rigby (02:30):
Yeah. What's those stones? And they think that Ted Turner may have done it, but they don't know. Those stones in Georgia.
Alexander McCaig (02:35):
Oh the standing-
Jason Rigby (02:36):
Yeah.
Alexander McCaig (02:36):
Georgia standing stones?
Jason Rigby (02:37):
And the population should be... I forgot what they said. Was it 380 million or something?
Alexander McCaig (02:42):
Something... yeah.
Jason Rigby (02:43):
Somebody will correct us on that.
Alexander McCaig (02:44):
Well, yeah. And here's the interesting part about this. There's only so much arable land. What that means is land that you can actually harvest on. So, that means there's a set amount of people ingesting a set amount of food over a set amount of time from a set amount of land. The numbers are fixed.
Jason Rigby (03:03):
Well, don't we only have like 30, 40 years on soil?
Alexander McCaig (03:06):
Yeah. That's exactly what I'm saying.
Jason Rigby (03:08):
Because it's... We can fix that now.
Alexander McCaig (03:10):
We overused the soil with our farming because we're trying to produce more than what the ground, the nutrient base can actually support. Yes, we can get a higher yield for this many years, but we're destroying it for this many after the fact.
Jason Rigby (03:23):
Yeah. Because I've listened to these regenerative farmers. And they're so interesting, dude. It's just so cool to see these guys come out and say-
Alexander McCaig (03:30):
They are the future.
Jason Rigby (03:31):
They are. They're as important as scientists and everyone that's out there. People don't realize that.
Alexander McCaig (03:37):
I'd always said like, "If you're going to school, go to school to be a farmer." In all seriousness. How do you manage crops properly? Especially-
Jason Rigby (03:46):
Regenerative farming.
Alexander McCaig (03:46):
Regenerative farming, especially in super high density populations. How do you feed the world?
Jason Rigby (03:52):
Because there was that guy in Kentucky and he had that small farm. What you'd consider.... I mean, it's still hundreds of acres and miles of-
Alexander McCaig (03:58):
Big.
Jason Rigby (03:59):
... farming, but he's actually put plus like 60, 70 years in the soil.
Alexander McCaig (04:04):
Yeah. And that's-
Jason Rigby (04:05):
He made it more... From when he got it, and he started this like... I mean, he's like in his 70s, I think, now. But when he got it when he was like in his 30s, it was degenerative. Now, it's so nutrient-dense now with the way that he moves the cows around, moves the chickens around, plants different types of crops. And his yield has been incredible.
Alexander McCaig (04:25):
Yeah. It's movements, change. For positive long-term benefits, that sort of change takes time. So, we have a couple videos on TikTok. Some of them blew up. The comments are like... People are jumping on. And I love the fact that they're signing up. I love that they're commenting. I think it's fantastic, that sort of interaction with people that are using Tartle.
Alexander McCaig (04:48):
But there has to be some sort of patience that comes with this, where, when you sign up, no matter how much we want to get you instantly paid, things don't happen like that. They take time. This is a community. This is a movement. And you moving onto the system, that took effort, that took learning, that took watching. And that same thing has to happen for buyers on the other side. So, come together and understand that when you're putting your data in there, you're doing it towards causes that are important. So, you might not see the benefit right this second, but it's going to happen in the future. That collective movement, that collective power, that regenerative farming, whatever it might be, your data is going to change the future. It's going to do 60 to 70 years of healthy soil for you, yourself and everybody else that's going towards whatever cause they're trying to solve with our data.
Jason Rigby (05:36):
Yeah. And I think it's important that people understand when they do sign up for Tartle and they put their data packets in and then they're like, "Okay, where's my Bitcoin or my cryptocurrency? Where's it at? I want to cash out." They're being a part of a movement.
Alexander McCaig (05:52):
It's a movement.
Jason Rigby (05:52):
And I mean, right now, you showed me some updates on the system. I'm in the marketing side of things, but you were showing me that and I was just getting so excited, looking at here's these questions that are the ability that we have, the more people that we have signed up, the ability that we'll have to be able to help humanity-
Alexander McCaig (06:12):
It's going to be something like we've never seen before. And I love the fact that we have these early adopters. I love the fact that people get a little agitated. They're like, "Well, what's next? I want to get paid right now." We all want instant gratification.
Alexander McCaig (06:25):
We hear you. We're doing these redesigns. We're working with data buyers. We're doing all these things. We ask for your patience in this community, in this change, in this effort because it's all going to be worth it in the end.
Jason Rigby (06:36):
Yes. Yeah. And I think being an early adopter is just cool. Any type of [crosstalk 00:06:40].
Alexander McCaig (06:41):
It's always cool. And we have massive respect for people that are adopting this. Massive, massive respect. You're doing a lot of good for yourself and the rest of the world when you sign up.
Jason Rigby (06:53):
No, I love that. And if anybody wants to be an early adopter, how quick and easy is it to sign up for Tartle?
Alexander McCaig (07:00):
It's so easy. We should actually probably make it a little bit more difficult, you know?
Jason Rigby (07:05):
Because I know you guys have been working on this for a while.
Alexander McCaig (07:07):
We've been working on this. A lot of the onboarding, making sure people are educated when they're going through like, what's next? Where do I go? What do I click on? What does this mean? It's a guided process where we will hand-hold you through it.
Alexander McCaig (07:17):
But to sign up, you go to tartle.co. T-A-R-T-L-E dot C-O. And you're going to click on the button that says "get started." In a very short amount of time, with your email address, you're going to get yourself signed up and you begin to populate that information towards causes that are really important. And the best part is you can get paid down the road later for it.
Jason Rigby (07:36):
No, I love that.
Alexander McCaig (07:38):
And if you feel like it, donate that money back to that cause.
Jason Rigby (07:41):
Yeah. There will be causes on there and stuff like that, that you can donate it back to or take a percentage of it and donate it to [crosstalk 00:07:47].
Alexander McCaig (07:47):
Yeah. Show us that full-cycle approach. I mean, that's cool. That's what community is really about. That's truly sharing data. That's real perfect information. That's us really elevating the world.
Jason Rigby (07:55):
No, I love that. Well, thanks, Alex. I appreciate you clearing that up. If anyone has any questions, leave comments. We love that.
Alexander McCaig (08:02):
And again, I thank absolutely everybody, all the early adopters, all the comments, everyone for your patience. We hear you. And we know you're going to be super excited with the new changes that are coming [crosstalk 00:08:11].
Jason Rigby (08:11):
And sign up for TikTok. It's TikTok underscore official.
Jason Rigby (08:13):
No. It's not TikTok underscore official.
Alexander McCaig (08:15):
I'm sorry. Here we go.
Jason Rigby (08:17):
We are not TikTok. It's Tartle_official.
Alexander McCaig (08:21):
We just took over TikTok.
Jason Rigby (08:21):
Yeah.
Alexander McCaig (08:22):
That's awesome, yeah.
Jason Rigby (08:22):
Owned.
Alexander McCaig (08:23):
Yeah. #Tartle.
Jason Rigby (08:23):
Yeah. Very good. All right, everybody. Thank you.
Announcer (08:34):
Thank you for listening to Tartlecast with your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and the source data defines the path. What's your data worth?
Jason Rigby (08:55):
Do I need to hook it up to my wifi?
Alexander McCaig (08:55):
[inaudible 00:08:54].
Jason Rigby (08:55):
Oh okay.
Alexander McCaig (08:55):
[inaudible 00:08:55].
