Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
June 12, 2021

TARTLE Buyers of Data FAQ 1

TARTLE Buyers of Data FAQ 1
BY: TARTLE

TARTLE Buyer FAQ Part 1

You have questions, we have answers. We spend a lot of time going over the different aspects of TARTLE and how our system works and how it could benefit people in many different areas. Yet, that doesn’t mean every question gets answered in detail. Since we are all about transparency, we decided it was high time we got to some important questions from the perspective of the buyer. This is going to be the first in a series answering some of the most common questions we get from buyers. 

One of the biggest and most important of those questions is how long does it take to complete a transaction between buyer and seller?

The answer depends, if you are after data from a specific demographic that is already part of our system, then it won’t take long at all. If the needed data isn’t in our marketplace, then it will naturally take a little longer. Based on our experience, once we start targeting a group of people it takes about seven to fifteen days to bring them into the TARTLE world and about another two weeks to get them up to speed on the system and convinced of the ROI on sharing the specific data you are after. Naturally, once you have established that connection, then that data is available much quicker. 

So why wait thirty days? There are a few reasons. One is that once the connection is made you are getting real-time data much faster. Another is that the data is of higher quality as it’s based on a direct connection between you and the seller. Finally, we aren’t trying to game you in any way. A lot of third-party data sellers are companies that get their data in ways that can be highly questionable, scraping from various online interactions and transactions. They also tend to embed trackers in that data, trackers that let them know every time you access and manipulate that data. We don’t do that. Instead, we treat you the way we treat the sellers. The data is first the sellers and once you purchase it, it’s yours. We only serve as a broker to facilitate the transaction. Once the transaction is done, we have nothing more to do with your data.

How about the bid cycle? How does that work? This gets back into how quickly a transaction can take place once people are part of the TARTLE marketplace. The first thing is that the sellers list their information as being for sale. Then let’s say you as the buyer find 10,000 users with data that you need and you put in a bid. The way that works is that you bid the price that you will pay each individual. The sellers then have 24 hours to respond. If only 80% of the sellers do so, you only get charged for 8000 units of data rather than the full 10,000. In short, you only pay for what you get. Once the transaction is agreed upon and money changes hands then the data is sent to you in a convenient downloadable package. 

How easy is it to sign up as a buyer? Extremely easy. Just go to tartle.co, and sign up as a buyer. It’ll be the button that says “I’m a buyer”. We’ll create your account and then you are free to roam. You can take your time to see what kind of data is available and learn how the system works and you do it all for free. When you work with TARTLE, you only pay when you want data and you only pay for the data you actually want. There is no sign-up fee, no subscription service to make sure you’re feeding our coffers whether you are getting anything for it or not. 

That’s what we are all about here. We want you to only pay for what you get and not just pay us for existing. And that’s what sets TARTLE apart, we treat our sellers and our buyers as real people deserving of respect. 

What’s your data worth?

Summary
TARTLE Buyers of Data FAQ 1
Title
TARTLE Buyers of Data FAQ 1
Description

If the needed data isn’t in our marketplace, then it will naturally take a little longer. Based on our experience, once we start targeting a group of people it takes about seven to fifteen days to bring them into the TARTLE world and about another two weeks to get them up to speed on the system and convinced of the ROI on sharing the specific data you are after. Naturally, once you have established that connection, then that data is available much quicker. 

Feature Image Credit: Envato Elements
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For those who are hard of hearing – the episode transcript can be read below:

TRANSCRIPT

Speaker 1 (00:07):

Welcome to TARTLE Cast with your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path.

Alexander McCaig (00:24):

Hello, hello. Welcome to TARTLE Cast. A specific shout out to the buyers of data.

Jason Rigby (00:30):

Buyers of data.

Alexander McCaig (00:32):

What we have found is that our buyers come from all different types of markets, but there's common themes between all of their questions.

Jason Rigby (00:41):

Yes.

Alexander McCaig (00:42):

So what we want to do is run almost like an FAQ series for the buyers, so we can have these things answered. Because we know if one person had that question, somebody else has got to have it.

Jason Rigby (00:52):

Yes. Yeah, exactly. Right.

Alexander McCaig (00:53):

And so we've got a couple of highlights here and I'll have Jason kind of tee us off so we can discuss this.

Jason Rigby (00:58):

Well, Mr. Alexander McCaig, I want to make sure that we're being accurate with our information. So I know you have put together a document that is only expressly shared with the permission of TARTLE, PBC.

Alexander McCaig (01:12):

That's correct. Yes. Thank you.

Jason Rigby (01:14):

So we're giving the latest and greatest. This is hot off the press.

Alexander McCaig (01:17):

Yeah. This is legitimately hot off the press. Yeah.

Jason Rigby (01:18):

Hot off the press. This is information you're not going to get from any other company that would not be as transparent as TARTLE.

Alexander McCaig (01:25):

Right. The information we share through this FAQ series is information you would get if you were sitting down talking to us one-on-one.

Jason Rigby (01:31):

Yes. Yeah. And in the privacy and the comfort of all phones off.

Alexander McCaig (01:36):

Yeah.

Jason Rigby (01:38):

We usually, when we talk to people, we make them put their phones in a sealed Ziploc bag, mayonnaise jar.

Alexander McCaig (01:43):

Yeah. And we'll trade you. Here's a donut if you put that away.

Jason Rigby (01:46):

And a nice cup of coffee.

Alexander McCaig (01:48):

And a nice cup of coffee.

Jason Rigby (01:49):

Donuts sound nice. Now you need a vegan donut.

Alexander McCaig (01:52):

I know. I got to go over to that shop over here and get some.

Jason Rigby (01:55):

The boys.

Alexander McCaig (01:56):

Yeah. The boys.

Jason Rigby (01:57):

So data recruitment life cycle ultimately leading to a completed buyer seller transaction.

Alexander McCaig (02:04):

Yeah. So this is interesting. So people are like, "Okay. Hey TARTLE, say we have a specific subset, or subset of a demographic that we would like to target. And maybe they're not on your system. What does it look like in terms of time to actually bring those people on board, convert them to a TARTLE user and then get them to fill out a data packet that we, as this company, want data for and then have them sell it?"

Alexander McCaig (02:36):

So that's what they're looking at for the life cycle. And then once the person has converted, now they're a lifetime user. Now let's just repeat off the data purchasing.

Jason Rigby (02:46):

Right. Yeah. So they would purchase data again if they had specific questions or something that they were wanting.

Alexander McCaig (02:51):

So here's what we've seen for very specific target demographics. We have two seven day timelines and they're broken down. And so can you actually discuss the [crosstalk 00:03:02]?

Jason Rigby (03:02):

Yeah. Yeah. The marketing effort required to build a specific subset of people within United States, seven to 15 days to convert them to a TARTLE user. And then marketing, [inaudible 00:03:10] marketing algorithms need this time to understand the touch points of the user to lead them to conversion. So closer to 30 days, this becomes more efficient effective for dialing in the ROI because that's what we look at. It's like, I mean obviously if you're purchasing data from us, we want to make sure that we're being cost-effective. We don't want to have you sit there and us... It's a very hands-on system. And maybe you could speak to this, the trustworthy of people purchasing data and how they've got burned before by buying data from these other companies.

Alexander McCaig (03:46):

Yeah. Yeah. Yeah. No, I'm glad you brought that up. So a lot of third-party providers, a good body of them acquire their data illegitimately or do some around the house testing, black hat testing, to kind of scrape this info off the internet. And a lot of that data that you can buy from third-party people also comes with trackers inside of it. So they know every time you're touching it. It's called when you're on the internet, Google does a good job with this. If you ever see a question mark in your URL browser, up there in the thing, www blah, blah, blah.com/this/?UTM. It's called an urchin tracking monitor. So it's this little cookie thing that watches everything you're doing across the web.

Alexander McCaig (04:32):

So a lot of these third-party guys kind of pump stuff like that into their data, deep inside of it. So they know when you're tooling around with it. They also know if it's been acquired illegitimately or it's used in the sense that it's not supposed to be used.

Alexander McCaig (04:44):

So when you're coming here to purchase data from TARTLE, we make sure that any sort of tracker like that is screened out of the system. When you're purchasing something, you own it as a buyer. It's all yours. You can choose to copy it, enhance it, do whatever you want to do with it, put it into some sort of algorithm, change your business intelligence, elevate the data sets you already have. That's all possible because now when someone... If you hand me money, I'm going to give you the asset back. Like the cup of coffee or the donuts we talked about, I pay if I pay money for it, a dollar, then you give this to me. You keep that dollar. I keep this asset, that's it. I can choose to pour the coffee out on the ground or pour it down my throat. That's my choice at that point. So when you go to buy that data, it's coming with a really, really high quality backing that comes behind it. There's a lot of technology involved to making sure that we're delivering the highest value to you for that asset that you're purchasing.

Jason Rigby (05:39):

Yeah. And so once a user has converted to the platform, can you kind of go into bid cycles?

Alexander McCaig (05:47):

Yeah. So the bid cycle is interesting. We wanted to make sure that the system was naturally asynchronous where it's like not everybody's forced to do something all together at the same exact time. Things can all work independently. Buyers work at independent times. We're a global company. So bids are always moving when the person feels they need to move. So a bid cycle for TARTLE. So say there's data packet. There's information that I, as a buyer, want to purchase from this demographic of people. What happens is as they fill this information out, it becomes published in the marketplace. It's like I'm going to list something on eBay and you just park it there as the owner of it. I'm parking this vase or this piece of artwork. And the buyer comes in and is like, "Okay, I see that there are 10,000 people that have an availability of this information. I want to institute a bid for 10,000 pieces of that data. So I'm going to put in the bid price." So how much are you going to pay each individual person for that one piece of information.

Alexander McCaig (06:43):

After that gets instituted, there's 24 hours for all those sellers to accept that bid and then lock that in for you. So that means then at the end of this 24 hour cycle, either I collect the full 10,000 or maybe only 80% of the people responded to that bid. I'm only going to pay for whatever responded to it. So you'll find that the money is going to almost sit in a pseudo escrow, holding it up for a second because we don't want you to overspend and then other people can't get paid. So we want to make sure that the system's legitimate, especially in the financial aspect. And so at the end of that 24 hours, the system assimilates all of that data from each individual person and packages it very nicely for you in some sort of XML or CSV file that is beneficial for your own machine learning and ingestion.

Jason Rigby (07:32):

And then and it's available. Where is it available to download from?

Alexander McCaig (07:38):

It's right there on the portal. So you'll see separate tabs. You'll see-

Jason Rigby (07:43):

There's a buyer terminal.

Alexander McCaig (07:44):

There's a whole... A lot of buyers, everybody knows what it's like to buy a stock or what stock trading systems look like. It has that same feel. I get on the left-hand pane, search through all the different markets and types of data, whatever it might be. If it's not there, I can create it. That's a side story. But once it is there, I'm like, "Oh, fantastic. I can buy it." And then after I've done that, you'll have a whole another tab at the top that shows you all the active bidding you have going on. And then you'll have another one for all your closed bids. And within those closed bids, you're going to click on it and then you can download the file immediately right there with all the information in it.

Jason Rigby (08:18):

That makes sense. So a typical data recruitment life cycle ultimately leading to a completed buyer seller transaction. So we've explained that.

Alexander McCaig (08:26):

Yeah. And I just want to rehash. So it's better to push towards 30 days if you're acquiring those people to be efficient because the algorithms are beneficial and you can acquire more of that demographic that you want. And then you just add 24 hours on top of that after they filled out that data packet for your bid purchasing.

Jason Rigby (08:44):

Yeah. So that makes it simple. Hopefully everyone understands that. If you are a buyer of data, it's very simple to log in and purchase data. How simple is it?

Alexander McCaig (08:56):

Let's talk about how easy that is. So you're going to go and get started TARTLE.co and you're going to say, "I am a buyer."

Jason Rigby (09:05):

There's a big button on the right side.

Alexander McCaig (09:06):

Yeah. There's a big button.

Jason Rigby (09:07):

Seller, buyer.

Alexander McCaig (09:08):

Yeah. And you're just going to put in a couple pieces of information and then we're going to create you an account real quick. You can tool around. You can create your data package. You can search for what's available, kind of get a feel for the market and the system. And you only have to pay for something when you need that information. We have zero barrier to entry for you as a buyer to come on and use the system and see what's available. Why would we prevent that? Why would make you pay upfront to see what plethora of information across the globe is available? Is it not more enticing to you to know that you can solve your problems and see where the answers sit and then be like, "I want to buy those answers."

Alexander McCaig (09:42):

That seems like a more beneficial thing than saying, "We need you to subscribe to us. And then after you've done that, you've got to pay on top to get whatever subscription model," which I think is pretty lame. But it's just one and done. If I want to buy 10 stocks, 1,000, 10,000, I can do that as much as I choose when I choose to do it.

Jason Rigby (09:59):

Yeah. It's so magazine driven, like the 1990s.

Alexander McCaig (10:03):

Ew.

Jason Rigby (10:04):

I know. Glossy and all.

Alexander McCaig (10:07):

These subscription models are strange. You know what it reminds me of like a-

Jason Rigby (10:10):

I like the monthly little boxes. I get a coffee one and it has different roasters from around the United States.

Alexander McCaig (10:15):

That's cool.

Jason Rigby (10:16):

Those are cool. That's kind of a subscription model. But this whole, you're going to get a subscription model to purchase the people's information.

Alexander McCaig (10:22):

Yeah. The whole software as a service subscription model, is just, first of all, a lot of them are a rip off.

Jason Rigby (10:28):

Yes.

Alexander McCaig (10:29):

They're charging way, way, way too much.

Jason Rigby (10:30):

Way too much.

Alexander McCaig (10:32):

Yeah. Listen, we're handling our own architecture here. Okay. We just are trying to give you a tool that's beneficial to you as a business just as much as it's beneficial to the sellers on the system.

Jason Rigby (10:42):

Yeah. We just want to remove everything that's not [inaudible 00:10:44].

Alexander McCaig (10:44):

Yeah. Yeah. That's a good Michelangelo quote, really strikes me home every time. Cool deal.

Jason Rigby (10:51):

That's why I like throwing it out there.

Alexander McCaig (10:53):

No, that was really good.

Jason Rigby (10:54):

Any other questions, please don't hesitate to go on our YouTube channel. We're going to have a ton of these for any of you that want to purchase data.

Alexander McCaig (11:00):

Yeah. Thanks guys.

Speaker 1 (11:09):

Thank you for listening to TARTLE Cast with your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path.