Everyone has something to contribute to the world's design. Everyone. No exceptions. In fact, I’ll take it a step farther and quote the late Cardinal Newman and say we all have a task that only we can do. If we don’t do it, it won’t get done. And we’ll have none of this ‘but I was born too early or too late’ nonsense. No, we are here right now because we need to be. Whatever we are meant for is meant to be done by us in the here and now. That’s a thought that should inspire some anxiety and some determination. Why anxiety? Because it’s a good chance whatever that is will involve you moving outside of your comfort zone, putting yourself out there in a way that maybe you never expected. So why determination? Because you are going to need that to push through the anxiety, to stay determined to fulfill that purpose.
One of the things that TARTLE is grateful for is that we’ve had an uncommon amount of luck in finding team members who understand this, who are willing to put themselves out into the world in a new way to accomplish a greater good. Not only do they understand the need to find their purpose and work towards it, they understand the need to help others in fulfilling their purpose.
We call this the Sherpa model. What does a Sherpa do? He’s someone who works hard to accomplish not just his goals but he also works to help others accomplish theirs. How many people could cross Everest off their bucket list if it was not for a Sherpa who has been to the top a couple dozen times? They do it for relatively little reward and don’t worry about the recognition. They just do the work that needs to be done. There are people applying that same attitude to their lives all around the world, all the time. They are the ones who get things done, the unsung heroes of the world.
Well, today we are going to sing the praises of one of those heroes of TARTLE. Our Product Developer, David Pinedo is one of those people who exemplifies the Sherpa model. Not only does he do excellent work for us, his values and goals lineup extraordinarily well with TARTLE. He doesn’t just do amazing work for a paycheck and a pat on the back, he does it to give back to the world some of what he’s been given.
This is visible in all the work that he’s done, especially in the redesign of our website that we’ll be rolling out shortly. Every aspect that he works on isn’t merely well crafted, you can feel the emotion and the intent that went into it. He’s taken that Sherpa model and translated it into a redesign that truly is focused on the user. The imagery, the interface, interactions, even the colors are clearly designed to be easily understood by anyone who uses it and to help guide people along the way. David has really done an excellent job in making TARTLE.co into a ‘third place’, that is after work and home, TARTLE is where you go get things done, to explore and grow whenever you are trying to understand and see the impact of data. Not only has he made the site easier to use, he’s made it easier to see how your data interacts with that of others. You get to see the impact that your data has when you share it to help a cause you believe in.
That is a great motivator. It’s so easy to get lost in the abstract nature of the internet and data and completely lose sight of the impact you have. David has made it possible to make the concrete impact of your data visible and understandable. That’s because his motivation isn’t just to get the job done. It’s to make the world a better place, and here that starts with helping you to understand the answer to a simple question –
What’s your data worth? Sign up and join the TARTLE Marketplace with this link here.
Everyone has something to contribute to the world's design. Everyone. No exceptions. In fact, I’ll take it a step farther and quote the late Cardinal Newman and say we all have a task that only we can do. If we don’t do it, it won’t get done. And we’ll have none of this ‘but I was born too early or too late’ nonsense. No, we are here right now because we need to be.
Recording (00:07):
Welcome to TARTLE Cast with your hosts Alexander McCaig and Jason Rigby. Where humanity steps into the future and source data defines the path.
Jason Rigby (00:22):
Sign up for TARTLE.co.
Alexander McCaig (00:25):
Get started at TARTLE.co. Sell your data at TARTLE.co. Share your data towards causes you care about at TARTLE.co.
Jason Rigby (00:34):
East snow cones.
Alexander McCaig (00:35):
Eat this giant black snow cone I have in front of me. That is the microphone.
Jason Rigby (00:40):
It's chocolate.
Alexander McCaig (00:42):
Yeah, it could be dark chocolate. 99%.
Jason Rigby (00:44):
I love those bars... I just went to Costco yesterday. They have these bars that just are full of nuts and then dark chocolate on the bottom.
Alexander McCaig (00:53):
I saw that I saw them in the-
Jason Rigby (00:54):
Oh, so delicious. You had me get the... What are those? The cashew clusters?
Alexander McCaig (00:57):
The Kirkland Signature Cashew Clusters with almonds and pumpkin seeds. Pepita. They're bomb.
Jason Rigby (01:03):
Yes.
Alexander McCaig (01:04):
They're so good.
Jason Rigby (01:06):
I don't know. What would the world be without Costco? Boring. Tasteless.
Alexander McCaig (01:13):
Boring, tasteless, less bulk buying. There's a lot of things I could think of. You could go both ways.
Jason Rigby (01:19):
Yeah. It could go both ways. But I do love Kirkland Signature brand. I'm a sucker for some Kirkland.
Alexander McCaig (01:24):
Brand's interesting and how the value of brand translates. When I see that logo I know that I'm getting a half decent product.
Jason Rigby (01:34):
Yes.
Alexander McCaig (01:35):
So I think this episode, we want to give a little update and a shoutout to... It's a macro update on the design of our system and a shoutout to our lead product designer, David [Pinedo 00:00:01:47]. We had brought David on to TARTLE, not from the sole fact that he's good at his job, but his values aligned so much with the mission principles. Beyond just the work itself and how much he wants to give back to the world. That's the type of person you want on your team.
Jason Rigby (02:10):
Yeah. You can see it in his design work. You can see it in what he does. He's very thoughtful. And then you can feel the emotion in what... You were showing me those pictures earlier?
Alexander McCaig (02:21):
Yes.
Jason Rigby (02:21):
Yeah, and you can also... There's an intent behind it. And I want to talk about intent and transparency.
Alexander McCaig (02:29):
There's a great intent. So in terms of transparency, one of the models we adopt at TARTLE is to view the Sherpa. So what does that mean? When wealthy people go to climb Everest or K2 or those big mountains, their focus is on themselves. I want to get up to the top, I'm doing this for me, this is my own challenge, I got to take my picture. But without the guide showing them how to get up there, what the route is, taking care of their safety, giving them the proper tools, training them on those tools. They'd be in a rock and a hard place.
Jason Rigby (03:08):
No pun intended.
Alexander McCaig (03:09):
No pun intended. But the Sherpa doesn't ask for the glory.
Jason Rigby (03:13):
No.
Alexander McCaig (03:13):
It's truly the journey of the person that says, I need to get up to the top of this mountain for my own growth, or for whatever purpose it might be in that life. So when we look at what we do at TARTLE.
Jason Rigby (03:26):
Right.
Alexander McCaig (03:26):
Taking on that Sherpa model is that every single person is on their own journey. And if they're on the journey with that data, we're here to support them. And they're always going to be the champion. This has never been for our benefit. And so the way David has taken that model and translated it very creatively into the design for the new iterations of the system, you can feel the creativity, the emotion and the respect for an individual's journey.
Alexander McCaig (03:55):
And the way he's embodied the transparency and the way colors and language and look and form come together, it shows the genius behind what he's doing and how his values play into that design work and how that the value in what he's created can translate so well to people all over the world. It's such a utilitarian and easily adopted and understood design that he has undertaken. And it's a very large task that we've asked him to do, and he's doing a phenomenal job doing so. But these iterations driving that transparency, driving the Sherpa principle, making sure that things are in the proper place so it's comfortable, in that TARTLE feels like an extension of you. He has nailed it.
Jason Rigby (04:50):
Yeah and I know, Starbucks came up with this... I don't know if they came up with the idea, but being the third place. They want to make it where you... Where it's the home and it's your work, and then Starbucks becomes that third place. And churches are trying to adopt this now, and they've take this philosophy. And for us, when it comes to data, it's that whole being that third place. That place where whenever you have this process of understanding data, that TARTLE is giving you that knowledge, that information in a safe way. Almost like the Wikipedia of data.
Alexander McCaig (05:28):
Yeah, no, it is. It's in a safe, open, transparent format. And you, in the macro level of the new iterations that are coming with that design, you get to see the impact of sharing your data beyond just yourself. Because when we walk around in our world right now, it's hard to feel connected with all these other things that are going on. Or you're worried about your thoughts, not the thoughts of someone in Botswana. But you'll be able to see the collective power of all of us coming together, sharing that data towards a cause we care about and how we can actually solve that. And that's all baked into this beautiful new design that is just... It feels extremely human.
Jason Rigby (06:13):
Yeah. And I think whenever you say, "Your world," because that's in our TARTLE model, "Your world," then you're looking at what am I passionate about? What do I care about? What gets me up in the morning and motivates me when I do give my data over as a donation? Because all of us are different. Someone may be concerned about dogs and another person may be concerned about the environment. Another person could be concerned... There's so many different diseases or COVID, whatever. There's so many things that moves us to compassion. Do you know what I mean?
Alexander McCaig (06:47):
Absolutely.
Jason Rigby (06:49):
And so when we're moved with compassion, that's where TARTLE comes in and is that third place because we want to embody that you're doing good.
Alexander McCaig (06:58):
Yeah. You need to embody of you're doing something good and you're doing it in a truthful format. And we want to show you the value and the power and the systemic effects of your interaction with that. Of you coming together with others in those conscious thoughts.
Jason Rigby (07:14):
Because it's like somebody can say, "Well, I live in this country. I'm barely making." Or, "I'm in the United States and I'm lower middle-class." I don't know why we have these labels, but, "You know what, I'm living paycheck to paycheck and I don't know..." But you have something of tremendous value.
Alexander McCaig (07:31):
You do.
Jason Rigby (07:32):
Every person in this world has something of tremendous value that they can give.
Alexander McCaig (07:37):
And you can share that value. And then people will come back and they'd be more than happy to compensate you for that.
Jason Rigby (07:44):
And you're valued. We want every single person in this world to know their value.
Alexander McCaig (07:48):
Yeah. They're absolutely valid. Your thoughts, your data, every interaction you do, all of that's valued.
Jason Rigby (07:53):
You can share your data, give to a cause, share your data, receive... However, we're going to work it with the cryptocurrency. We're still in the...
Alexander McCaig (08:02):
Money compensation, right?
Jason Rigby (08:04):
Yeah.
Alexander McCaig (08:04):
And then you get to change your world. And when we say, "Change your world," that's the microcosm and it's also the macrocosm. It's the things that are here in my localized piece of me. It's changing my opportunities, but now I got to change my world of there's systemic effects of me sharing that data. And that's changing all those different things for people all over the globe. That is something amazing.
Jason Rigby (08:28):
That's amazing. Yes. And that's where we're going to change the world.
Alexander McCaig (08:31):
And that's where we're going to change the world. And it starts with small things like those iterations. Even the change of a very small button in that design. Taking on that very human element.
Jason Rigby (08:41):
I love it.
Alexander McCaig (08:41):
Shoutout to David.
Jason Rigby (08:44):
David shutout!
Alexander McCaig (08:45):
David, nice job. Thank you.
Recording (08:54):
Thank you for listening to TARTLE Cast with your hosts Alexander McCaig and Jason Rigby. Where humanity steps into the future and source data finds the path. What's your data worth?
