Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
June 15, 2021

Mastering the 4th Industrial Revolution

Mastering the 4th Industrial Revolution
BY: TARTLE

The Fourth Industrial Revolution

Recently, the World Economic Forum held its annual meeting in Davos, Switzerland. The group – a who’s who of global leaders in business – discussed what is being called the fourth Industrial Revolution. Consisting of developments that we are already familiar with like the Internet of Things (IoT) and others that are on the cusp of entering the mainstream like quantum computing, this latest industrial revolution is presenting some fresh challenges.

Before we get to that though, we should probably take a brief look at the other three Industrial Revolutions. After all, we usually only really talk about one. That one that we are so used to talking about began with the introduction of steam power. That brought us trains and boats, both things that made transportation of large amounts of materials over a long distance possible. The second was focused on electric power, giving people the ability to get much more work done with the flip of a switch and to literally keep the lights on all night long. The third industrial revolution came about with the advent of automation. Now we no longer have to rely strictly on people to get all the work done. Machines are literally making machines now, though still under human direction. This began in the 1960s with the introduction of the transistor and has driven much of our world from the tangible tactile world of the past, a world that is fairly simple to grasp, to the modern digital world in which many things are happening strictly electronically with processes that we can’t and may never be able to see. This is a world that is much more difficult to wrap our heads around. So it only makes sense that this new Industrial Revolution will be even harder to understand and adapt to. 

Strangely, as this latest stage in technological development gains traction, the gap between the non-technological and the technological is shrinking. Even in the business world, every company is a tech company on some level. This is just as true of small businesses run out of someone’s garage as it is of a multi-billion dollar corporation. That’s how you can buy a highly customized quilt from a company operating out of a pole barn in Michigan while you are sitting in a coffee shop in Seattle. They’ve understood the importance of data to their business and learned how to apply it to their situation.

So what are some of the problems and concerns brought about by the fourth industrial revolution? One of them is the fact that so many have a difficult time learning how to understand not just how to analyze data but how important it is in the first place. While some small businesses have done a great job learning how to use data to their advantage a massive number of others, even larger businesses are still a full industrial revolution behind the curve. They may realize they need to adapt but have no idea how. 

There are also concerns about how the latest round of development will hurt people and their ability to make a living. This is a legitimate concern. After all, once the car became viable on a large scale, there was little use for people who made wagons. Suddenly, there were whole groups of people who had to learn how to do something new. However, there were lots of new things to do. The move to cars actually created lots of new jobs that no one saw coming. Even now that a lot of those assembly lines are automated, there are still jobs repairing, designing, and installing the machines that build the cars. In short, while the concern is valid, especially in the short term, a standard feature of each industrial revolution has been the creation of jobs that no one could predict.

Another, more important problem is that as things become more digital, it will be harder to keep people at the center of everything. While the world’s economic and technological growth becomes less tangible it will be ever easier to make decisions in the abstract, to think only in terms of numbers and increasing the bottom line without concern for whether or not people are being helped or hurt by those decisions. 

That is TARTLE’s concern, to keep reminding people that while we don’t have to be afraid of the next Industrial Revolution, we do need to remember that it doesn’t happen without people and it should happen not for the benefit of a wealthy few but for the benefit of all.

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Summary
Mastering the 4th Industrial Revolution
Title
Mastering the 4th Industrial Revolution
Description

Recently, the World Economic Forum held its annual meeting in Davos, Switzerland. The group – a who’s who of global leaders in business – discussed what is being called the fourth Industrial Revolution. Consisting of developments that we are already familiar with like the Internet of Things (IoT) and others that are on the cusp of entering the mainstream like quantum computing, this latest industrial revolution is presenting some fresh challenges.

Feature Image Credit: Envato Elements
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For those who are hard of hearing – the episode transcript can be read below:

TRANSCRIPT

Speaker 1 (00:07):

Welcome to TARTLEcast, with your hosts Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path.

Alexander McCaig (00:24):

One, two, three, and now the fourth industrial revolution for our giant global world.

Jason Rigby (00:33):

The global world. So Davos, every year, they didn't have one in 2020, but Davos, Switzerland, all of the peeps that are influential-

Alexander McCaig (00:45):

Anybody that kind of drives global industry, some people claim them as globalists or whatever it might be, but this is where they go to spit ball.

Jason Rigby (00:55):

Yeah.

Alexander McCaig (00:56):

Talk about what's next.

Jason Rigby (00:56):

Yeah, and it's called the World Economic Forum, WEF. Their annual meeting, 2019, Davos, Switzerland was called the fourth industrial revolution.

Alexander McCaig (01:04):

Yeah.

Jason Rigby (01:05):

And there were CEOs, policymakers, industry, to describe technologies like artificial intelligence, quantum computing, 3D printing, internet of things. And they talked about how companies and government are struggling to keep up.

Alexander McCaig (01:20):

Yeah. The thing is technology outpaces people's ability to adapt to it, hands down, and now the way things are designed and how everything can have such inter-operability that the foundation of growth for all of these things is exceeding our ability to just be like, "Ah, how do I assimilate all this at once?" And that leaves us with the concept of industry 4.0, which we're going to get to in a second. But I think it's important that from a conceptual understanding, we talk about the first industry, primary industry, 2.0, and then 3.0.

Jason Rigby (01:58):

Yeah, let's get into the first industrial revolution. That started in Britain around 1760. And it was powered by our major invention, the steam engine. The steam engine enabled new manufacturing processes leading to the creation of factories.

Alexander McCaig (02:09):

Yeah. So you got a piston. And this piston requires pressure to drive this thing up and down. They're called single, double or triple expansion steam engines. And as you are feeding coal, which is the fossil fuel that releases all the carbon dioxide, that's when we started to see the peak in our... Right? As that's going in there, it's boiling water. Water has a high availability. Coal had a high availability. And then we have an engine where if we have a piston moving up and down, it can rotate a gear. And so now this sort of mechanical movement, powered essentially by coal and water to generate that steam, is allowing for human labor to decrease. And now we can start to design machines that rely on this energetic process. And that's when manufacturing really started to take off.

Jason Rigby (03:00):

Yeah. And the second industrial revolution came roughly one century later and was characterized by mass production and new industries like steel, oil and electricity. The light bulb, telephone, internal combustion engines were some of the key inventions in that era.

Alexander McCaig (03:15):

Yeah. So if you look at industry 1.0, we have steam, we're starting to create gears, apparati, if that's... Or a certain apparatus, I think that's the word. It naturally transitioned to like, "Okay, now we've created this thing. How do we make an efficient process? How do we create more? How do we make these machines more efficient? How do we make the people interacting with them have less touch points? How do we assemble more of this material product?" Because now we're looking at it as like, "Okay, we can build more, do more. We have electricity. How do we combine these systems together?" So we have steam engine, manufacturing gears, ball-bearings and electricity, okay? And now people are also starting to use certain types of polycarbonates or like plastics. We have metal, plastic and then wood, and they start to see a combination of these things. And whichever one becomes stronger, more resilient, and more cost-effective, that's when we had our natural transition into plastics when it comes to mass manufacturing. And now that has taken obvious next step. What is then the third step? What is the third part of that revolution evolution?

Jason Rigby (04:18):

So the invention of the semiconductor, personal computer, and the internet marked the third industrial revolution starting in the 1960s. This is also referred to as the digital revolution.

Alexander McCaig (04:27):

This is the digital revolution.

Jason Rigby (04:28):

So it started in the '60s. People don't realize that.

Alexander McCaig (04:30):

We have transitioned from an immensely material world into this digital world. And because of the semiconductor, the ability to process and store information on these pieces of silicon, is what it is, these crystallized pieces of silicon, allows us to then make the transition. It's like, "Okay, now we can look back and begin to learn from ourselves. We can now transmit things without having to move them physically." Just think of an obvious thing, the mail system in the early US, Pony Express. First it was on horses, then trains, then airplanes, then cars. Now we're sending emails. Even though the post office still around for material things. I mean, it's made these transitions as industry has developed over time.

Jason Rigby (05:18):

And this fourth industrial revolution, we'll get into that. It's different. And here's why they say that it's different. And this is a CNBC article that I'm reading from, What Is The Fourth Industrial Revolution, Davos, 2019, if anybody wants to get it. The gap between the digital, physical and biological world is shrinking and technology is changing faster than ever. And they give an example, they were talking about, it would took 75 years for 100 million people to get access to the telephone.

Alexander McCaig (05:44):

Yeah.

Jason Rigby (05:45):

A gaming app, Pokemon Go, it took less than a month for 100 million people.

Alexander McCaig (05:51):

I think it took Pornhub like 48 hours.

Jason Rigby (05:53):

Yeah. Probably, yeah.

Alexander McCaig (05:54):

No, I'm legitimately serious.

Jason Rigby (05:55):

Yeah, exactly. Yeah. So-

Alexander McCaig (05:57):

But what's that akin to? It's akin to access to this electronic technology, is to mass manufacturing of semiconductors. So we're efficient in that process. Now how can we efficiently give that over to people, to decentralized systems that were otherwise centralized and move us into this interconnected, digital web of a world that we're all a part of? You know, if you're Flat Earther, this will get you amped up, but it's essentially the flattening of our world in a digital sense. How we're connected.

Jason Rigby (06:23):

Even though we don't believe in Flat Earth.

Alexander McCaig (06:25):

Yeah. I don't have to believe in it. I know that-

Jason Rigby (06:27):

I don't want to say that you're a Flat Earther, or people are like, "Ugh. Oh, no, no."

Alexander McCaig (06:30):

"Ugh, screw these guys." No, no, no. I'm just saying in a metaphorical sense, flat. And because of all this information being created in the industry 3.0, the transition into 4.0, the reliance of the growth of 4.0 is strictly going to be based on one thing. We're going to talk about each of these pieces that are in industry 4.0 that these people in Davos were talking about, and they are all supported fundamentally by data.

Jason Rigby (06:56):

And I thought this was interesting. The European Patent Office found the number of patents filed related to the fourth industrial revolution increased a growth rate of 54% in the past three years.

Alexander McCaig (07:05):

Yeah.

Jason Rigby (07:06):

That's interesting. Also J.P. Morgan client investment strategy, David Stubbs said this.

Alexander McCaig (07:11):

Stub.

Jason Rigby (07:12):

Stubbs. "Technology, and specifically digital technology, is so intertwined with many businesses, as well as our social and economic lives, that trying to separate," and this is really good, what he said and I want you to talk about, "trying to separate tech from non-tech is becoming increasingly redundant."

Alexander McCaig (07:27):

Yeah, it is.

Jason Rigby (07:28):

There's no such thing as non-tech.

Alexander McCaig (07:29):

Yeah. There's no non-tech. Every business is now a technology business. And what you'll find is that if you don't keep up with that, you're frankly, you're going to disappear. You'll cease to exist. Because the reliance of our society is strictly... We're completely reliant on this sort of digital technology. Not technology in the hard sense of like we create hammers and we're in this steam engine process, but legitimately a lot of our systems that handle risk, utilities, everything, is completely on semiconductors.

Jason Rigby (07:59):

Yeah. And his last name is Krieger. Let me get his first name here.

Alexander McCaig (08:03):

Krieger.

Jason Rigby (08:04):

I want to make sure we do this right. Oh, they don't have his first name in here. He served as the US States Department's first-ever representative to Silicon Valley's from 2016 to 2017. He said, "Technology is often missing from policymakers' toolkits. As a result, he said, companies are left filling a void trying to understand how to implement and regulate advancements, like A.I." or whatever. And then he said this, "There's an absolute hunger for concrete things companies can do." So companies are like, "What do we do? How do we react to this?"

Alexander McCaig (08:30):

That's the thing, is all this technology technology's coming out.

Jason Rigby (08:32):

Yeah.

Alexander McCaig (08:32):

And they have not chosen to adapt with it. I saw this in a lot of manufacturing industry. They're in the Stone Age still. And when this new technology comes out, they're like, first of all, they're like, "No, we don't want to use it. This is our process." But then once they opened up to the idea of it, they're like, "Wow, there's a lot going on here. Where do we start?"

Jason Rigby (08:52):

Yes.

Alexander McCaig (08:53):

And then you become over inundated because you got too many Netflix films coming in and it's like, "Which one do I choose?" So when they're looking for something concrete, what they're seeing is they need someone to come in and tell them what they should be doing. Because they're specialists in printing books or building railroad track. They're not specialists in analyzing technology that works best for them. So they literally need experts to tell them, "This is the best thing for you. This is the most concrete thing you need to attack in the most efficient manner."

Jason Rigby (09:17):

Yeah. Jordan Morrow, he's the head of Data Literacy at analytics firm Qlik. He said-

Alexander McCaig (09:22):

Data literacy, this is the thing. Here we go.

Jason Rigby (09:24):

He said, "Individuals and companies lack skills, like interpreting and analyzing data to successfully compete in the fourth industrial revolution." And then this is really cool. Listen to this. He said, "Not everyone needs to be a data scientist, but everyone needs to be data literate."

Alexander McCaig (09:37):

Yeah. That's correct. That's what we're trying to do with world. That's why we have this podcast. This is why we educate all the time. Being data literate says, "I understand where society is right now and how I sit within society. I know how I am currently interacting with how society is evolving, how industry is evolving." Is that clear?

Jason Rigby (09:58):

Yeah, that's clear. What I want to get into in the article though, and I want to kind of steer you a little bit, Alex, if that's fine.

Alexander McCaig (10:04):

Yeah, I don't have any choice in my life. Steer me.

Jason Rigby (10:08):

No, we're driving on this road and I kind of want to push it back over. Studies show technologies like artificial intelligence will eliminate some jobs. But what they're saying is it's going to create a demand for new jobs and skills.

Alexander McCaig (10:20):

Yeah.

Jason Rigby (10:20):

So whenever they say fourth industrial revolution, they're looking at it as, and "they're", let me define "they're". A 2018 report by investment firm UBS, huge investment firm, found billionaires have driven almost 80% of the 40 main breakthrough innovations over the past four decades.

Alexander McCaig (10:35):

Yeah.

Jason Rigby (10:36):

So, when we look at that, we have to... I know everybody's worried about, "Will the truck driver be gone because we have self-driving trucks?" Yeah, there'll be a point of that. But we're also realizing this is a revolution industry, another industrial revolution. It's going to create all kinds of new types of jobs.

Alexander McCaig (10:56):

New types of jobs. You can't apply your ideas of old industry and say, "This is what the future industry will look like."

Jason Rigby (11:04):

Yes.

Alexander McCaig (11:04):

It's legitimately evolving. Those old jobs, they might disappear. Then like you say, it will create something new. You just can't form fit an old job that doesn't work into this new evolved world. It's asking you to evolve with it.

Jason Rigby (11:17):

Mm-hmm (affirmative).

Alexander McCaig (11:18):

The question is are you going to?

Jason Rigby (11:22):

And for people to understand, in our comfort and safety that we have, and that we're always so worried about. You take a guy that was working on a railroad. Next thing you know, he's in Henry Ford's factory, building a car and making more money than he made on the railroad. And having-

Alexander McCaig (11:36):

He's learned new tools. He's learned new skills. He's working with these machines. He's repairing the robots. Instead of him doing the labor of manually doing the car, he's just making sure that the robot... If anything, it decreases the amount of work he has to do in there.

Jason Rigby (11:50):

He's on a 3D printer.

Alexander McCaig (11:51):

You can take more time for yourself now. You can learn more about you. This forces society to find those new skills. It forces us to be more creative. If you aren't taking the responsibility of creativity, it's time for industry to drive it for you.

Jason Rigby (12:08):

I love that. So let's get into the four industrial revolutions.

Alexander McCaig (12:12):

And they are?

Jason Rigby (12:13):

We got into water and steam power.

Alexander McCaig (12:15):

Yup.

Jason Rigby (12:15):

Electric power, second revolution. Third revolution was automation, computers, digital. Fourth revolution is cyber-physical systems.

Alexander McCaig (12:21):

Cyber-physical systems.

Jason Rigby (12:24):

And drivers of the four industrial revolution is this. Increase production in capacity/flexibility, improve working capital cash flow management, improve competitive position, acquire new generation technology, increase operational efficiency, provide the basis for competitive pricing.

Alexander McCaig (12:41):

You know what bums me out? Not one of those things had any sort of benefit for a human being. Read them again slow.

Jason Rigby (12:50):

Increase production capacity/ flexibility.

Alexander McCaig (12:53):

Does that help climate stability or educational access? Does that help human rights?

Jason Rigby (12:58):

Improve working capital cash flow management.

Alexander McCaig (13:00):

Oh, hold on one second. Oh yeah, does that accrue to global peace? What's the next one?

Jason Rigby (13:06):

Improve competitive position.

Alexander McCaig (13:08):

Oh, competition. So competition is naturally a separative thing.

Jason Rigby (13:12):

Mm-hmm (affirmative).

Alexander McCaig (13:13):

Mm-hmm (affirmative). Okay.

Jason Rigby (13:13):

Here's another one. Acquire new generation technology.

Alexander McCaig (13:16):

Oh, oh, acquisition.

Jason Rigby (13:17):

Yeah. Acquire.

Alexander McCaig (13:19):

Acquire, whole, me. Yes, got it.

Jason Rigby (13:21):

Increased operational efficiency.

Alexander McCaig (13:23):

Oh, operational efficiency. So we can acquire things faster.

Jason Rigby (13:26):

And then provide the basis for competitive pricing.

Alexander McCaig (13:28):

Oh, competitive pricing.

Jason Rigby (13:30):

Provide the basis for it.

Alexander McCaig (13:31):

Yeah, it's the basis.

Jason Rigby (13:33):

Yeah, so how do I create-

Alexander McCaig (13:34):

Yeah. It's like, "How do I create this kind of false market, depending on all of us, these small group of companies sharing our technologies with one another."

Jason Rigby (13:44):

And then I want to get into-

Alexander McCaig (13:46):

Doesn't that bum you out?

Jason Rigby (13:47):

Yeah. It bums me out because-

Alexander McCaig (13:48):

Come on.

Jason Rigby (13:49):

So right now, let's go into the list and we'll kind of talk in each of these informally. Let's go into the list of all the things that... Now when we look at this list, I can get excited for humanity.

Alexander McCaig (14:02):

Yeah.

Jason Rigby (14:02):

If it's done right.

Alexander McCaig (14:04):

If it's used properly. I am-

Jason Rigby (14:06):

Robotics.

Alexander McCaig (14:06):

Yeah.

Jason Rigby (14:07):

I can get super excited.

Alexander McCaig (14:08):

Super cool, yeah.

Jason Rigby (14:10):

It's going to help people. That guy doesn't have to lift that 300 pound big, huge piece of steel. A robot can do that for you.

Alexander McCaig (14:19):

Dude. Neuro-technology. Nanotechnology.

Jason Rigby (14:21):

Yeah.

Alexander McCaig (14:22):

Do I want to see an Iron Man suit? Probably.

Jason Rigby (14:24):

Yeah, yeah.

Alexander McCaig (14:25):

And I think they use on the infograph, an Iron Man face.

Jason Rigby (14:28):

Yeah, yeah. They do, yeah. And that's funny, because this was sent to all the billionaires. They love Stark.

Alexander McCaig (14:35):

All of them want to be Tony Stark.

Jason Rigby (14:36):

Yeah, exactly. And then bioinformatics.

Alexander McCaig (14:40):

Yeah. Bioinformatics, like look at us.

Jason Rigby (14:43):

CRISPR.

Alexander McCaig (14:43):

We're wearing a [Woo 00:14:45].

Jason Rigby (14:45):

Yeah.

Alexander McCaig (14:46):

It's trying to figure out what's going on here, like what is it? Yeah, essentially, what does our DNA say?

Jason Rigby (14:51):

Mm-hmm (affirmative).

Alexander McCaig (14:52):

What is it telling about us? How do we analyze that?

Jason Rigby (14:54):

And then how can we have it in real time speak to us to adapt changes? And when we look in the medical industry and you look at that, it's like you have toilets that are reading waste and then letting you know right in that moment. Because if you're regular, I mean I don't mean to be mean here, but if you're using the restroom, those are all data points.

Alexander McCaig (15:13):

Every single one of those is data points.

Jason Rigby (15:14):

That toilet could sit there with sensors all around it and say, "Oh, okay, you're off this. Your pH is this, you're..."

Alexander McCaig (15:20):

I just think the focus is wrong here.

Jason Rigby (15:24):

Yeah.

Alexander McCaig (15:26):

Again, it's about driving technology for an economic benefit. That's what it is.

Jason Rigby (15:33):

Yes.

Alexander McCaig (15:34):

And you know, they may come in with, "Well look, if we're increasing the economy." It's like no, it just looks like the people that have the technology will be the ones that will continue to grow.

Jason Rigby (15:41):

Mm-hmm (affirmative).

Alexander McCaig (15:42):

What of the people that don't have it? What are the ones that are affected by the waste of this creation of this technology? It's fantastic that it's all here and you're investing in it, but let's talk about how this accrues to the human being, not the business and not the conglomerate of businesses, not the syndicate.

Jason Rigby (15:58):

I want to talk nanotechnology and little bugs that can get in people's ears and kill them.

Alexander McCaig (16:02):

Yeah, and kill them or in a vaccine, they've got a chip injected in me.

Jason Rigby (16:08):

Yeah. And then next is... So it's bioinformatics, nanotechnology, robotics, mass customization.

Alexander McCaig (16:15):

Yeah. Mass customization. The flexibility of systems now, like a lot of companies can create one sort of software tool and then repurpose it for so many different things. TARTLE is mass customization of data. That's what it is. If you need a specific data set, well you customize it to whatever you want. It's completely bespoke. That's just the nature of it. Things should be that flexible in design.

Jason Rigby (16:39):

And then the next one is advanced connectivity. And I look at that, we've got 5G and we've got everything going on. But when I look at that for humanity and maybe we'll have to do it, I think we should do another episode on taking the fourth revolution and then comparing them with our seven big problems that the world faces and how that can cure. We'll have to do one on that. I think that would be fun. But advanced connectivity, it's like, "Okay, let's get connectivity to Africa and some of these other places, so they can do e-commerce and business and elevate their life instead of worrying about are we at 10,000 G." You know what I mean?

Alexander McCaig (17:17):

Oh, we're at a million gigabytes a second, but 99% of Africa doesn't have internet. Oh, great. You've increased the speed at which the people already have these things to use them even more, but what about the people that have absolutely zero access? They don't need the fastest speed in the world. They're just like, "Where's the access?"

Jason Rigby (17:39):

Wouldn't it be cool, I mean, if Comcast turned around and said, "Hey, for every connection that we establish in Europe, United States or wherever, we're creating a connection in Africa."

Alexander McCaig (17:47):

Yeah, "For every 100 people that sign up at Comcast, we'll bury a fiber line in some village.

Jason Rigby (17:53):

Yeah, exactly. And be able to give them, I mean, how easy is that? Our educational access? [crosstalk 00:17:59]. Because that's what the internet is.

Alexander McCaig (18:00):

Shout out Starlink and Tesla.

Jason Rigby (18:01):

Yes.

Alexander McCaig (18:02):

You want to give internet to the globe? Cool. You nailed it. You nailed it.

Jason Rigby (18:08):

Mm-hmm (affirmative).

Alexander McCaig (18:09):

And the more people that begin to use that system, the price has to drop.

Jason Rigby (18:12):

Yeah, and I want to kind of go through this list. We've already talked about internet of things. We've done episodes on that. Autonomous vehicles, that's the wave of the future. It's going to take a while. There's so much data that are created in those vehicles. They said a Tesla can create in a minute more data than a teenager, a preteen, can create in a week. So now you got the streams of data and maybe that may be part of the satellite thing.

Alexander McCaig (18:37):

Yeah.

Jason Rigby (18:38):

3D printing. I like this one, energy storage.

Alexander McCaig (18:42):

Well batteries.

Jason Rigby (18:43):

Mm-hmm (affirmative).

Alexander McCaig (18:44):

I mean, you got to put the energy somewhere. I'll talk about... I love conspiracy theories. If you're not getting zero point energy from the quantum field, you got to do your mechanical process. You have to store that energy somewhere.

Jason Rigby (18:57):

Somewhere, yeah.

Alexander McCaig (18:58):

In some sort of chemical battery, that's it. Okay. And if you don't increase that, well then it's going to be a hard time for all these technologies that are reliant on recharging things to have that storage capacity. Tesla cars won't be any better if they don't improve the battery. You can make it as aerodynamic as you want, whatever. But if there's not energy storage and the ability to draw from it efficiently, the car's not going to do more than 250 miles.

Jason Rigby (19:20):

Yeah, and then we look at, you know we've talked about this before, the new ability with nuclear energy. And then the amount of energy that's stored in a water molecule.

Alexander McCaig (19:29):

Tons.

Jason Rigby (19:29):

And being able to understand that, and then biologically, could we store energy?

Alexander McCaig (19:34):

Just think about this. Splitting an atom has so much energy in it.

Jason Rigby (19:41):

Mm-hmm (affirmative).

Alexander McCaig (19:41):

How many atoms are in one water molecule?

Jason Rigby (19:44):

Mm-hmm (affirmative).

Alexander McCaig (19:45):

Split that thing up. Boom, huge boom.

Jason Rigby (19:48):

Yeah.

Alexander McCaig (19:48):

Right? All right, I've got to sidetrack here. Side note.

Jason Rigby (19:55):

This is perfect.

Alexander McCaig (19:57):

Nuclear technology has matched very well the mindset of human beings. We like to split things.

Jason Rigby (20:05):

Extract and split.

Alexander McCaig (20:05):

We like to extract and split. We're in a world of putting things into buckets, isolating, right? That separative view, that completely binary view of life. And then you look at fusion technology, which has been so difficult to get into any sort of public application because that's a bringing of things together. It probably will never happen until we change our entire other mindset of what unification really means as a race.

Jason Rigby (20:39):

Mm-hmm (affirmative).

Alexander McCaig (20:40):

You know, I have to touch on this. You watched a documentary the other night on alien abductions and stuff like that.

Jason Rigby (20:47):

Mm-hmm (affirmative).

Alexander McCaig (20:48):

Or there's a pretty big group of people out right now, they're like, "We want disclosure, we want this technology." And I thought about this. We don't even know how to unify each other on the most basic stuff outside of technology. Why would I hand you this sword that can be used for bad or good if you still can't understand the most basic things? Why would I hand you anti-gravity technology if you cannot manage yourselves properly with just like a handgun? I want to give you something that can float around and essentially-

Jason Rigby (21:28):

So primitive, yeah.

Alexander McCaig (21:28):

Yeah, our thought process is so primitive and we're saying, "Well, give us the high technology, give us the high technology. Give us unlimited energy storage." When someone hands you a technology like that, there has to be an evolution of consciousness.

Jason Rigby (21:45):

Yes.

Alexander McCaig (21:46):

For making sure that that is used for the absolute highest good possible.

Jason Rigby (21:51):

And we do that now. I mean, look at how many-

Alexander McCaig (21:54):

Does that make sense though?

Jason Rigby (21:54):

Yeah. Look how many treaties and policies we've had just on nuclear weapons.

Alexander McCaig (21:58):

Yeah, we're having such a hard time dealing with a nuclear weapon.

Jason Rigby (22:01):

Yes.

Alexander McCaig (22:01):

Like what if someone gives you, I don't want to say this, but like a photon laser? It's like shooting... It's essentially light photons and this thing can cut through whatever it wants. Are you going to use that to elevate the world with your manufacturing or changing of items or are you going to use anti-gravity to make cars were better? Are you going to do this for a weaponizing effort? That's the thing. That's why we don't have-

Jason Rigby (22:25):

What's the intent.

Alexander McCaig (22:26):

That's why the public does not have their hands on the highest technology because frankly we're not ready to use it.

Jason Rigby (22:33):

Yeah and whether you believe in aliens or not that, that's a side point.

Alexander McCaig (22:36):

That's a side note.

Jason Rigby (22:37):

But I mean everybody always says this, "Well, why don't they come down to the White House lawn and introduce themselves and say 'we're here'?"

Alexander McCaig (22:44):

That is a primitive thought process we have.

Jason Rigby (22:46):

Well and right there alone it shows us their monkey brain because-

Alexander McCaig (22:49):

Why would they go to the White House?

Jason Rigby (22:49):

Yeah, one, in the whole world-

Alexander McCaig (22:49):

They think that's where the power sits, is at the White House? What a joke.

Jason Rigby (22:54):

Yeah. So if you had a higher conscious, obviously if they got here, they'd have to have a... I mean, if they were able to have tech and you've got to think about-

Alexander McCaig (23:06):

If they can do interstellar travel, do you think they're really worried about going to war with you?

Jason Rigby (23:11):

And then also think about this. If they've got to that level of interstellar travel and that much technology and they're so far higher than we are, and they didn't blow themselves up in that process.

Alexander McCaig (23:24):

Correct.

Jason Rigby (23:25):

Their level of consciousness has to be at a level.

Alexander McCaig (23:28):

Yeah. Last time we made a nuke, pretty sure we were just nuking ourselves. "Oh, fantastic. We made this wonderful thing, this machine, let's test it on each other."

Jason Rigby (23:39):

And why would they have any desire to come here in the first place? I mean, to them it's a bunch of archaic monkeys trying to figure it out.

Alexander McCaig (23:46):

I guess at that point when you're so constantly developed, it's about learning. It's about, "Now we've unified on our planet, how do we unify with everyone else?"

Jason Rigby (23:52):

Mm-hmm (affirmative).

Alexander McCaig (23:53):

Okay, cool with that. Anything like that is like very non-threatening. But you know, when we look at high technology industry 4.0, how are we going to use the new tool? How are you going to use the new sword? Is it for good or for bad? In all seriousness, what sort of picture are we going to paint for ourselves? Are we going to really use this technology to evolve human beings or are we going to use this technology to evolve technology?

Jason Rigby (24:19):

And we'll end in this, but this is a sad statement. And here's another one. It says this, "Highlights of the Global University Alliance quantitative and qualitative analysis of 1,398 companies from 26 countries across 17 industries by analyzing," what do you think the first word is? "By analyzing-"

Alexander McCaig (24:38):

Profits.

Jason Rigby (24:39):

Here it is. "Investment, performance, current behaviors, patterns, and future intent."

Alexander McCaig (24:45):

Mm-hmm (affirmative).

Jason Rigby (24:46):

The future intent I'm good with, but that's the last one.

Alexander McCaig (24:49):

Why is that the last one? Why is intent the last one? Why is intent not the first driver?

Jason Rigby (24:53):

Mm-hmm (affirmative).

Alexander McCaig (24:54):

You cannot have any sort of action without thought first. Thought creates intent. Why is thought the last thing? Why is money before thinking?

Jason Rigby (25:04):

That's been our problem.

Alexander McCaig (25:05):

Why is money before thinking? Money, thinking. What is that? I'm telling you, the whole thing needs to be inverted. Industry 4.0 needs to be inverted. Glad all these people at Davos are seeing this great with all this high technology. Where's the investment going? What's our return, right? But what is the actual benefit for human beings and a unification of us and fixing these big seven problems we have in front of us that we've all created? None of those sound like any sort of direct solve. None of them were even painted in the light of solving those major issues.

Jason Rigby (25:36):

No. We're falling in the step of our ancestors because we're saying we have this new technology, now let's profit from it.

Alexander McCaig (25:44):

Yeah, come on!

Jason Rigby (25:44):

So I mean this is the fourth time around we've done this.

Alexander McCaig (25:48):

This is your focus four times in a row? Please.

Jason Rigby (25:52):

To be the latest and the greatest to have it. And we have it and no one else has it. So we'll be the richest.

Alexander McCaig (25:57):

Smarten up.

Jason Rigby (25:59):

Yeah, we need more billionaires? I mean, at the end of the day, there has to be a level of consciousness that permeates throughout each of these companies and these governments that says, "Our main priority is to help our citizens."

Alexander McCaig (26:14):

Yeah, we do not need-

Jason Rigby (26:15):

Let's elevate our citizens.

Alexander McCaig (26:17):

Yeah. Jason, we do not need more rich people. We need more people rich in creativity to focus on these things, not to focus on acquisition of some sort of predefined value that society says is beneficial for all.

Jason Rigby (26:34):

Yeah. And you brought this off the air, but I want to bring it and we'll close because we're 26 minutes in this episode. I knew this was going to be a heavy one.

Alexander McCaig (26:44):

Yeah.

Jason Rigby (26:45):

You mentioned something the other day, and I thought it was so beautiful and I've been thinking about it constantly for the last three or four days. You said, "What would possess a person that thinks that this river is sacred in their religion, and then that same person would walk and throw trash in it."

Alexander McCaig (27:03):

Yeah.

Jason Rigby (27:04):

And I just began to think about that and really begin to think about it. And the more you think about it, and I'm not going to say think about anymore, I said it like 10 times. But the more you contemplate on it, that's the problem.

Alexander McCaig (27:16):

Mm-hmm (affirmative).

Jason Rigby (27:17):

It's like we know, all of us know, what's good for us.

Alexander McCaig (27:22):

Yeah.

Jason Rigby (27:23):

But the choices that we make daily, the responsibility that we have to make daily, we choose to go for profit. And we can sit here and we can blame these corporations. We can make fun of these billionaires. We can talk about the World Economic Council, Davos, and say it's all their fault.

Alexander McCaig (27:43):

It's not their fault.

Jason Rigby (27:44):

It's our fault. We're the ones throwing the trash in that river.

Alexander McCaig (27:47):

Yeah. And you want to know why? Because profits, it's becoming easier to get that profit. It requires minimal effort, but it takes a little bit extra effort to put that trash where it belongs. It takes just a sliver more, one degree of extra effort to start putting us in the right direction.

Jason Rigby (28:10):

Because you may blame these billionaires.

Alexander McCaig (28:13):

I'm not blaming them.

Jason Rigby (28:13):

And yeah, I get Onemate was at a 100 billion and now there worth 400 billion. You did the same thing. You were getting paid $15 an hour and now you got a new job and you're paid $25 an hour. What are you doing?

Alexander McCaig (28:26):

Buying more stuff.

Jason Rigby (28:29):

Are you thinking, in any of that process, how it's going to elevate humanity?

Alexander McCaig (28:33):

No.

Jason Rigby (28:33):

So we're doing the same thing and it all boils down to each and every one of us taking responsibility for the things that we do consume.

Alexander McCaig (28:42):

Yeah.

Jason Rigby (28:42):

Taking responsibility for those things that we do in our everyday life and stop throwing the damn trash into the river.

Alexander McCaig (28:50):

Yeah. We're polluting our own river.

Jason Rigby (28:52):

And there is a way that each and every one of us, if this world got together and unified, there's a way that we can unify over something that is nonpolitical, it's non-dogmatic, and you've talked about this a thousand times, and it's something that you've created. How can we as humanity, not only save ourselves, but collectively get together and change our daily lives?

Alexander McCaig (29:17):

Yeah. Remember how we talked about economics and then thought intent? The key is to now use a tool where thought and intent sit up here, and then that trickle down to the economics. I don't want trickle-down economics. I want trickle-down thought. And that thought creates our data, creates our interactions, creates everything we do in this world. That is the focus and that tool is something that is readily available for anybody across the globe that has access to the internet. Any person. You got a smartphone, computer tablet, web TV? Go ahead, get on it and start showing how that data, that thing that you have power over, can be put in the right direction. If you have a piece of plastic you're going to throw in the river, stop. Think about the thought that drove you to get to that point and share that data about that thought.

Alexander McCaig (30:11):

Share that data about your processes, about your behaviors, what you consume, because if we can all better understand this as a collective, we can start to take all the pollutants out of that water. We can now bring that river back to a state of what it means to be sacred. Don't tell me it's sacred and it's just plagued full of trash. Nothing sacred about that. Don't be a hypocrite, okay? Use the tool that's ready for you. It's called TARTLE. It doesn't cost you anything to use it. It's right there for the taking. So are you going to step up and be responsible as a human being, as a collective of human beings, to say, "This is where we want to go. This is how we define what our future will look like, not someone else defining it for us."

Jason Rigby (30:58):

Perfect.

Speaker 1 (31:06):

Thank you for listening to TARTLEcast with your hosts Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path. What's your data worth?