What possibilities can we explore in a world where everyone can get direct access to the technologies they need to go beyond? What if you could access a whole new dimension of analysis for your business?
In this episode, Alexander McCaig and Jason Rigby discuss how TARTLE’s API can benefit organizations, especially startups, all over the world.
Alexander McCaig makes it very clear in the podcast: TARTLE has worked hard to create a public-facing API. The document is available for anybody who becomes a buyer on TARTLE; once they’ve signed up and had their accounts verified, they can come in and connect their servers to ours.
No paywall. No fuss. Just this chance to supercharge your startup.
This is an opportunity for people to enhance their work—regardless of whether it’s a product, service, or app—by having those direct conversations with TARTLE’s servers. It’s designed to be developer-friendly, and to encourage you to be creative. We give you the opportunity to get direct feedback into your target market.
The first step is to head over to our website and sign up as a buyer. After that, you can take a look at our API documentation. It’s short and sweet, composed of only seven to 10 lines of code.
After that, you can pull it into your staging servers and run tests on the data you can pull down, to make sure it works.
You can contact us to obtain your API credentials for production and we’ll get back to you as fast as possible. Regardless of whether you are a startup in the United States or anywhere else around the world, TARTLE wants to empower you. We want you to supercharge your data sets, algorithms, and products and services through our API.
What makes us different is this: we do not charge you for calling on the API. Our platform is completely free. In status quo, other businesses would charge you for every single time you access the API. To make matters worse, everything is on a contract basis—so it’s all out of control.
Remote work? Flexible working hours? These new trends aren’t just a consequence of the COVID-19 pandemic (although it’s definitely helped companies adopt these practices faster). Even before these practices became widespread, companies have expressed interest in changing. In putting people first before profits. And they need technology that can do the same thing.
We are driven to do better and be better for the next generation. We’ve seen one too many tech companies growing into big, amalgamous entities that just grab whatever data they can get from people, using it without getting any clear consent from the data source, and definitely not compensating everybody for its use.
We are all consumers, participating in a system that should also work for us. TARTLE is built to make this possibility a reality.
The TARTLE buyer API will allow for powerful new features for buyers to request and collect data. Providing a free and easy to use API empowers data buyers to build on top of the TARTLE platform, which in turn improves liquidity for data sellers.
Developer-focused tools for buyers represent a mature evolution of TARTLE toward a fair and equitable meeting place for exchange of personal data. It is our goal to place the tools into the hands of data buyers to create things beyond our own imagination, and we look forward to the interesting uses which will be built on top of our platform.
What’s your data worth? Sign up for the TARTLE Marketplace through this link here.
In this episode, Alexander McCaig and Jason Rigby discuss how TARTLE’s API can benefit organizations, especially startups, all over the world.
Alexander McCaig (00:06):
Hello. Welcome back to TARTLE Cast. Beautiful day here in sunny New Mexico, because 300 days of the year, it is sunny.
Jason Rigby (00:13):
It's sunny all the time.
Alexander McCaig (00:14):
Which is good. I'm never going to feel the depression-
Jason Rigby (00:16):
Everyone else are losers.
Alexander McCaig (00:18):
Yeah. Everybody else with those clouds, stormy weather.
Jason Rigby (00:20):
You're from Massachusetts. I'm from Seattle. Oh, but we checked. Seattle, 45 and cloudy.
Alexander McCaig (00:25):
No, that's-
Jason Rigby (00:26):
What's Massachusetts right now?
Alexander McCaig (00:26):
Oh, it's going to be freezing and gray.
Jason Rigby (00:28):
The other day I was outside with a T-shirt on enjoying the sun hitting my body, natural vitamin D.
Alexander McCaig (00:35):
Oh, love it. It's like 72 degrees, November. I'm like, "This is life."
Jason Rigby (00:40):
COVID's just falling off my body.
Alexander McCaig (00:41):
Just peeling off me.
Jason Rigby (00:43):
Just peeling off me, yeah.
Alexander McCaig (00:44):
Peeling off.
Jason Rigby (00:46):
Because of the sun.
Alexander McCaig (00:47):
Just shedding it off. Just shedding off all-
Jason Rigby (00:49):
And we're being funny. We're not being political.
Alexander McCaig (00:51):
No.
Jason Rigby (00:51):
People, please.
Alexander McCaig (00:52):
Shedding off all my negative energy.
Jason Rigby (00:53):
Oh, I'm tired of all this.
Alexander McCaig (00:54):
Yeah.
Jason Rigby (00:54):
It's all negative energy, isn't it?
Alexander McCaig (00:56):
I read an interesting study. You ready for this?
Jason Rigby (00:58):
Tell me.
Alexander McCaig (00:58):
It has nothing to with COVID. Interesting study on the microbiome of your skin. That you are more likely to get the common cold because you use body wash.
Jason Rigby (01:13):
Well, I could imagine that. There's a whole thing about that. I know they're talking about Hollywood stars not... Like Ashton Kutcher and Mila Kunis, they only shower once a week.
Alexander McCaig (01:23):
Yeah. So I'll share my habit. I don't care. So I was reading the research on it and I started looking into it. I'm like, "Wow, there's actually something here." I shower every day, but only with water. Right? And then once a week I'll use just the smallest amount of detergent in concentrated areas that don't see any light, if you know what I'm talking about.
Jason Rigby (01:46):
Yes, yeah, yeah.
Alexander McCaig (01:47):
And I'm just sharing that because I'm a human being. We all know what we're talking about.
Jason Rigby (01:49):
Yes.
Alexander McCaig (01:50):
But apart from that, I don't smell. Nothing. You know you're sniffling a baby?
Jason Rigby (01:58):
Yes.
Alexander McCaig (01:58):
It smells like a baby. It's just skin. That's all it is.
Jason Rigby (02:02):
That is interesting.
Alexander McCaig (02:02):
But I looked at it and the research said that that actual microbiome is protecting other things. It's like it's-
Jason Rigby (02:08):
Well, I heard mouth wash is that way too. Like Listerine or something, it kills everything.
Alexander McCaig (02:13):
It's bad.
Jason Rigby (02:13):
Yeah.
Alexander McCaig (02:13):
It's bad, actually.
Jason Rigby (02:14):
Yeah.
Alexander McCaig (02:14):
So naturally, this is like your first line of defense. Think about how absorbent skin is anyway.
Jason Rigby (02:21):
Dude, it's like a sponge.
Alexander McCaig (02:22):
It's like a sponge.
Jason Rigby (02:23):
Yeah.
Alexander McCaig (02:24):
So I've gone to just water for six out of the seven days of the week.
Jason Rigby (02:31):
That's interesting. Yeah.
Alexander McCaig (02:32):
Yeah. But I'm interested to see this year if I catch any common cold.
Jason Rigby (02:36):
Yeah. That'll be interesting.
Alexander McCaig (02:37):
Because this is a new test for me. I read the research, makes sense. I get it.
Jason Rigby (02:39):
Or the Foxtrot variant or whatever it's going to be, whatever it is.
Alexander McCaig (02:42):
Yeah, or whatever. Delta Foxtrot. Yeah. Tango. Tango variant.
Jason Rigby (02:45):
Tango variant may be very cool. Yeah.
Alexander McCaig (02:47):
Zeta variant. It actually came from Zeta Reticuli and came down here.
Jason Rigby (02:51):
Aliens are crossbreeding with us and giving us COVID.
Alexander McCaig (02:54):
Well, speaking of that, aliens are using the TARTLE API.
Jason Rigby (02:57):
Ooh, I love this.
Alexander McCaig (02:57):
Yeah. So if you're watching right now, let's get to the brass tacks on the episode. We're talking about supercharging your start-up, okay, or any other business in general. But start-ups, they need this the most. They have to prove out their product or they have to enhance their AI or machine learning algorithms, right, for their servers. I don't care if it's a dating app, what have you, you need human input. That's what makes things sing.
Alexander McCaig (03:23):
So we've gone through the effort to make a very public facing API. We're making the document widely available for anybody who becomes a buyer on TARTLE to come in and tie in their servers to our servers to make direct server talk, to keep it in the most layman's terms possible. It's like, I'm going to have my technology speak to your technology and they're going to automatically buy data and have it aggregate directly into our servers and then help our algorithms enhance themselves with real human input.
Alexander McCaig (03:57):
The whole idea here is that it adds a whole new dimension of analysis to what you're doing. It actually gives your business depth. It pulls it out of two dimensions and puts it into three dimensions, the world that human beings live in. Okay? So when you can capture that input from the people that are going to be using your products or services, and you can ethically do it and automatically have it consistently ramping up and enhancing your systems to offer them something that works better, you got to do it.
Jason Rigby (04:27):
So give me a case study or an example.
Alexander McCaig (04:29):
Okay, great. You want a good example? A lot of new fintech start-ups are trying to disrupt the underwriting processes, right? So if we want to do a little insurance start-up or something like that, this insurance start-up is going to have their own client onboarding process.
Jason Rigby (04:48):
Yes.
Alexander McCaig (04:49):
So through that process, you're going to get your basic info, but then you got to go deeper, information that you couldn't otherwise get by going to that party directly and asking them for it. So you would tie into TARTLE's API. You'd tell your server to make a call to buy data from this individual to enhance the actuarial tables on which you're trying to underwrite this person with. Like, "Oh my gosh. Before, we were limited to what we could say this risk profile was, but now we've collected all this information automatically, and our algorithms have taken it and ingested it and given us an output, we can now give these people a better rate. We have a better understanding of our end user." And you've done it automatically.
Alexander McCaig (05:35):
So the reason we did this is we wanted to allow people to enhance their products, services, apps, whatever it might be, by having those direct conversations with our servers, without you having to go in and buy the stock on our, what I would say looks like a TD Ameritrade trading system, our general user interface. Let's just use it. Let's design it for developers. And we want you to get creative. We want you to help yourself by uplifting what you are creating. We want you to get direct feedback into the market of people you're trying to get into.
Jason Rigby (06:03):
So let's say I'm CIO of a start-up-
Alexander McCaig (06:07):
Okay.
Jason Rigby (06:08):
... CTO, whatever, CEO, it doesn't matter, and this sounds interesting to me. What are steps that I can take to move in this direction?
Alexander McCaig (06:19):
Yeah. This is great. That's a really good question, Jason. You're going to go to TARTLE. You're going to sign up as a buyer. It doesn't cost you anything. And then you are going to look at our API documentation, which is short and sweet. It's just like Stripe. Seven to 10 lines of code, you're set up, you're already using it. Right? You're going to pull that into your staging servers, something that's not live yet, and you're going to see what data you can pull down, sandbox data, test it, just to make sure it works.
Jason Rigby (06:48):
Right.
Alexander McCaig (06:48):
Okay? And then once you're like, "Okay, this works well," you say, "Hey, TARTLE. Can we have our real API credentials for production?" "Sure." You just send us the quick little request, we'll get back to you as fast as possible, and then you're off to the races with buying data from the real open market, all across the globe. So whether you're a start-up in the United States or a start-up outside of it, you can supercharge your data sets, your algorithms, your products and services by tying directly into our API.
Alexander McCaig (07:20):
Here's the best part. We don't charge you for calling on the API. It's free to call. Many other businesses out there, it's like, "Oh, we have an API offering." Every single time you access the API, they charge you. And it's all contract basis, out of control. No, ours is totally public facing, totally open, free to use. The only time you pay is when you are paying for somebody's data.
Jason Rigby (07:43):
So, outcome? Start-ups in New Hampshire, start-ups in New Mexico, start-ups in North Carolina, wherever it may be, what is the outcome for TARTLE? And what is the vision and the reason for us doing this project?
Alexander McCaig (08:01):
We've all seen that many technology companies, large ones, have bloomed into these big things, amalgamous things that are just pulling things together, taking people's data, using it really without any clear consent for what is going on, and certainly not compensating them for its use. The idea here is that the next generation of these technology companies that have seen the mistakes of the ones previously will understand that their foundations, their basises are ethically designed, that they're architected to benefit truly that end user, not solely for the benefit of the company itself.
Alexander McCaig (08:38):
Companies are changing. They're becoming benefit corporations. They're here to put people first before profits. So your technology has to do the same thing. And so what we want to do is we want to supercharge the United States. We want to supercharge venture capital portfolios, all their companies underneath and anybody that wants to get creative. And we do not want to limit the access to people's creativity to do so.
Jason Rigby (09:00):
That's good, yeah.
Alexander McCaig (09:00):
If it's free to sign up on TARTLE to use the system, it also needs to be free access to use the API. Otherwise, we're being hypocritical and we're not doing something right. Our idea is that the United States and any other business outside of that is coming together to use this, we are then leading what the world should look like, being that leader in technology, really paying homage to the human beings that use your systems, that make them fruitful, that allow for that economic opportunity. Everybody should share in that process through work.
Jason Rigby (09:34):
So I'm sold, I'm in.
Alexander McCaig (09:36):
Thank you.
Jason Rigby (09:37):
I'm a CEO. How do I do this? How do I get ahold of you?
Alexander McCaig (09:42):
Oh, yeah.
Jason Rigby (09:42):
What if I have questions and I just don't want to hop on and become a buyer? I want to have a conversation with someone.
Alexander McCaig (09:46):
Yeah. So you can actually reach out to our customer service line. Right? You can just say, "Here's what the request is." So contact@tartle.co, or you can send a ticket to help@tartle.co. That goes right into our ticketing system. And we can guide you towards the appropriate individuals that can help answer those questions. And we would love to do an exploratory call with you. If you want to get creative, we'll get creative with you. We're here to work. We're not just like something, give it to you, you're like, "Go figure it out." No, no, no. We're here to help you through that process. Our documentation is world-class. And for anyone that's technical, we've created a body of Swagger documentation so that no matter what programming language you're using, you'll be able to tie what we do into your system. Does that make sense?
Jason Rigby (10:29):
Yeah, that makes perfect sense.
Alexander McCaig (10:29):
We're completely agnostic to whatever you're using.
Jason Rigby (10:32):
No, I love that. Tartle.co.
Alexander McCaig (10:34):
Yeah.
Jason Rigby (10:35):
Click Buyer, sign up. Go in there, get the documentation.
Alexander McCaig (10:38):
Yep.
Jason Rigby (10:39):
Give it to your developers if you don't know.
Alexander McCaig (10:41):
Yep. And if you keep an eye out, in the future, we will be holding online hackathons and in-person ones here in New Mexico and also in the Miami area for individuals to show up, developers, right, start-ups, and that night tie themselves into the API in short order and start doing their first purchases. Start pulling that stuff into your servers, start really learning.
Jason Rigby (11:02):
Ah, yes, yes. That's beautiful.
Alexander McCaig (11:03):
We don't want anyone to believe anymore. We want them to know for a fact. Because when we know for a fact, that's when we really evolve.
Jason Rigby (11:10):
That's perfect. Thank you.
Alexander McCaig (11:10):
Thank you.
Speaker 3 (11:10):
Thank you for listening to TARTLE Cast, with your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path. What's your data worth?
