Many people look at TARTLE and expect it to be a complicated concept.
But really, it’s a lot like selling a cup of coffee in a cafe.
If someone enters the store and wants to buy your coffee, you have the freedom to decide whether or not you want to give them that. As a business owner, you’ll want to maximize your profits whenever and wherever you can. But you also need to be firm about store policy and refuse to serve customers who are not following the rules, like if they enter without wearing a mask.
This basic exchange of goods and services has been around forever. And the concept is easy to understand because it’s tangible. Now, how is TARTLE applying this to data?
The internet is everywhere, even when we’re offline. Everything that we do today is being watched, recorded, tracked, and stored somewhere. You are being profiled and monitored for future reference. That’s how the world works right now—but we’re here to say that it doesn’t need to continue like this.
All the information that’s on you is, obviously, yours. You rightfully own your personal information. They’re all the cups of coffee you never got to sell, because someone decided to go ahead and sell them for you.
Your phone, desktop, laptop, Fitbit, Smart TV, iPad, smart refrigerator, car, and basically anything that’s even remotely related to modern technology—all these gadgets are filling out data packets that you deserve to earn from.
So where does TARTLE come in?
TARTLE lets you consolidate all your personal information so that you can directly sell it to buyers around the world. Think of us as your coffee shop. We are the place that allows you to set up your equipment, brew your cups of coffee, and sell them to the customers that come in. Except we don’t demand that you pay rent, or give us a cut of your profits. You are free to set up shop and sell your data on our platform, always.
We’ve let big tech make money off of us for far too long. As we continue to innovate new technologies, it’s becoming more crucial for us to create ethical sources of data.
We want to help forge secure, direct, and authentic connections between buyers and sellers. Helping humanity evolve with technologies that are considerate of our growth on this earth. That’s what TARTLE is about.
What’s your cup of coffee worth?
The internet is everywhere, even when we’re offline. Everything that we do today is being watched, recorded, tracked, and stored somewhere. You are being profiled and monitored for future reference. That’s how the world works right now—but we’re here to say that it doesn’t need to continue like this.
Alexander McCaig (00:07):
Okay. Jason.
Jason Rigby (00:09):
Yes, sir?
Alexander McCaig (00:11):
We have a lot of conversations with people. And what we found is that about 50% get it, 50% don't.
Jason Rigby (00:20):
And if you don't get TARTLE, it's fine. We talk to leaders of tech companies, then they're like, "I still don't get it."
Alexander McCaig (00:27):
I think many people who we bring this to anticipate something complicated.
Jason Rigby (00:33):
Yes.
Alexander McCaig (00:34):
They really do. The simplicity of this is as much as I have a cup of coffee here. Okay? If someone comes into your store and they want to buy that cup of coffee off you, you have to decide whether or not you want to give that coffee to that patron, or kick them out, because they're not wearing a mask. It's your choice.
Jason Rigby (00:57):
Right.
Alexander McCaig (00:58):
But the person's like, "Hey, I'll give you $2.50 for that cup of black coffee." "Does that price work for me as a business owner? Yeah, it does. Here is your cup of coffee. I will take your money." That is an exchange. Basic, basic exchange.
Jason Rigby (01:18):
How long has that been around for?
Alexander McCaig (01:19):
Oh, my God. Forever. Forever.
Jason Rigby (01:23):
Bartering, exchanging.
Alexander McCaig (01:24):
But it's a very tangible thing. Right? Every storefront is essentially a marketplace for whatever products or services that person has. So for the 50% of the people we talk to, this is not a complicated thing. The data... Okay. First, they're like, "What type of data? What does that mean?" Everything we do today is watched, recorded, tracked, scribed down, put on a hard disk, and stored somewhere. Everything about you. It's there. And it's whether you recorded it, or somebody else recorded it about you, on your behalf. That's how it works. So these things about you, Jason, that are recorded, you rightfully own those things. Those are all your cups of coffee.
Jason Rigby (02:20):
So I want people to understand this. Every time you pick up your phone, every time you get on your desktop, every time you get on your iPad, every time you get on your laptop, every time you cut your smart TV on, every time you go to your smart refrigerator. You have the wearable that's on, the Fitbit, the Apple Watch, whatever it is. Every time you move or cut something on or off, every time your car goes anywhere, that is all data.
Alexander McCaig (02:45):
Mm-hmm (affirmative). It's all data.
Jason Rigby (02:46):
It's a data packet.
Alexander McCaig (02:48):
Yes.
Jason Rigby (02:48):
It's information. It could be for the second, the minute, the day. I mean, you could have a GPS. Let's stick there. You could have a Google Maps, GPS, that could have kept track of you since you signed up for Gmail.
Alexander McCaig (03:02):
All right. Cool. So let's do that. Just about everyone in the United States, the majority of them have a Gmail.
Jason Rigby (03:06):
Right.
Alexander McCaig (03:07):
And globally. Everybody has their location history on it. Every one of you. That's very valuable. That's a really good cup of coffee. Okay? So patrons will come to you on TARTLE. This marketplace where you are selling your data as a good that somebody wants to buy from you. So they're like, "Hey, that location that's been around for 13, 14 years, all of your location history, I want to pay you $20 for it. I want to know where you've been these past 14, 15 years. I want to know." "Okay. Is $20 worth me telling this person what I've done for the past 15 years? You know what? That's a good price. Here you go. I'm going to give you my location history and I will take your money."
Jason Rigby (04:02):
And that's in the form of a data packet.
Alexander McCaig (04:04):
Yeah. So that data, that log, that electronic history of you and where you have been-
Jason Rigby (04:12):
Like a file folder full of papers.
Alexander McCaig (04:13):
That's it. Except it's digital.
Jason Rigby (04:15):
Yes.
Alexander McCaig (04:16):
Somebody wants to buy that. So TARTLE, in the most simplistic form, is let's take all of these things that are being recorded, these digital things, these logs of you that you've put work into creating, like brewing that cup of coffee for a customer. Okay? Let those people come to you and offer you money for the thing you own. And you can choose if you want to give that ownership over to that other person.
Jason Rigby (04:44):
So let's reverse it now.
Alexander McCaig (04:46):
Reverse.
Jason Rigby (04:47):
We talked mainly about the seller and that their data and them selling the data to a buyer. Now let's talk about I'm a company, I'm a buyer of data.
Alexander McCaig (04:57):
Correct.
Jason Rigby (04:58):
And let's explain that to the buyer.
Alexander McCaig (04:59):
Man. Okay. I'm calling everyone in for our board meeting this Monday. All right? We're just going to go through a little story. "Ladies and gentlemen, we have no idea where our customers are coming from and where they're going. We don't know. But we're interested if we should open up a new storefront in this geographic location. Guys, how do we figure that out?" "Oh, man. I don't know boss. Oh, wait a minute. I got a great idea. Why don't we just ask people where they have been? Why don't we get the history of where they travel? And then, once we bring it all together, we're going to know precisely where we should to put a new storefront-
Jason Rigby (05:44):
And I want to pause right here, because this is really, really important. I listen to a lot of marketing stuff. There was a surfing company in Huntington Beach, California. Bro company, surfing dudes.
Alexander McCaig (05:58):
Like Get Pitted-
Jason Rigby (05:59):
They finally, on their own, did something, not as elaborated as TARTLE, but, on their own, trying to figure out who their customer base was.
Alexander McCaig (06:07):
Yeah.
Jason Rigby (06:08):
100%, if you'd to ask all of them in the company, they would've said it's all 18- to 34-year-old surfer dudes, whatever. Come to find out all of the hardware that they were selling, not for surfboards, but the cool kitchen gadgets, and they had some yoga stuff, and T-shirts, and all that, moms. 80% of their customers that had purchased were moms.
Alexander McCaig (06:37):
So here's an interesting thing. We have been advertising to 18 to 34 males.
Jason Rigby (06:43):
Yes.
Alexander McCaig (06:44):
What we needed to do was hit 35 to 55 moms.
Jason Rigby (06:48):
Yeah.
Alexander McCaig (06:50):
But they wouldn't have known that.
Jason Rigby (06:51):
And so, then they asked them like, "Well, how?" And they were actually having their employees ask these women, trying to... But it's hard to try to get somebody because if you don't incentivize them, how do you get them on the phone? How do you talk to them? So they're trying. They got some, and they talk to them, and it's like, "We love the design, the artwork. We like to wear it. It's beautiful. It's cool. It's the ocean. We love the ocean."
Alexander McCaig (07:13):
Yeah. So here's the thing. Businesses are curious about you. They don't know. And they are sick and tired of guessing. So for them-
Jason Rigby (07:24):
That's what's happening now.
Alexander McCaig (07:25):
Yeah. They guess, crazy. So-
Jason Rigby (07:27):
And then, they have algorithms that smartly guess.
Alexander McCaig (07:29):
Right. But they don't actually know what's going on. They don't know why you purchased something. Here's the point. That company wants to come in and they want to pay you so that they know. They want to know the origin of that coffee.
Jason Rigby (07:44):
Right.
Alexander McCaig (07:45):
They want to know who made it and where it came from. So when a company comes to TARTLE to buy data off of you, they want to know it came from you and they want to know all the stuff about it. All the data. All the insights. So they know specifically how to act upon that. Nobody likes wasting time or resources. You don't. I don't. Businesses don't. So if they want to establish a relationship, they say, "I want to come to you, data seller, and I want to buy these assets off you, and I'm willing to pay you for it. I want to establish a relationship, and I want to incentivize you to share something with me." They want to pay you for it. In the most simple format, these people are coming in and they want to buy this electronic record of you. That's all it is.
Jason Rigby (08:32):
And so, in turn, what that does to the business, as you get amazing quality data coming into your system, it begins to purify your system and allow the data to get better, and better, and better over time. As you begin to work with TARTLE, [crosstalk 00:08:49] and then you get into our marketing side of things, and as you're working with that, because what people don't realize, the wave of the future with marketing is decentralized marketing that gives power to the people to make choice.
Jason Rigby (09:02):
Old marketing is forcing your business and you're going to force them down a funnel. You're going to shove it down their throat and, hopefully, you repeat it, repeat it, [inaudible 00:09:10] And I love Frosted Flakes. I'm not making fun of them. But, "Okay. Tiger. Tiger. Tiger. Tiger. Tiger." And every time I watch TV, that's what the old school... You watch Fox News or CNN, and then right when it's election time, it's literally same commercial every 30 seconds. And then, it's like, "Hopefully, they get it. We don't know who we're talking to, really, but we're just shotgunning it out there. And then, hopefully, if we [inaudible 00:09:37] it to them a million times, they'll get it. We got a million impressions."
Alexander McCaig (09:40):
That's their whole idea. They're like, "If I throw a piece of dynamite in the ocean, maybe it'll get some fish." What I'm saying here is that businesses can be so sniper-focused with millions of people at once. Wait a minute. How's that possible? That technology at TARTLE affords you the ability to be sniper-focused with that many people at once. [crosstalk 00:10:00].
Jason Rigby (10:01):
I challenge you to get ahold of us. And we'll give you up to the first 5,000 data packets.
Alexander McCaig (10:09):
Correct.
Jason Rigby (10:10):
What do you want to know?
Alexander McCaig (10:12):
Tell me, what is it-
Jason Rigby (10:13):
And not just I want to know what love is.
Alexander McCaig (10:15):
Yeah. (singing).
Jason Rigby (10:18):
But, I mean, What do you want to know? It's a great song.
Alexander McCaig (10:22):
Oh, what a great song. I'm jacked up now.
Jason Rigby (10:23):
But, I mean, maybe you have 500,000 emails. What do you want to know? Tell me. We can get that information for you.
Alexander McCaig (10:33):
We know, and don't lie to yourself, you don't have all the answers.
Jason Rigby (10:38):
No.
Alexander McCaig (10:38):
We know how much you guess. We know how many times you're like, "Let's try this."
Jason Rigby (10:43):
You have a riverbed in rural California.
Alexander McCaig (10:48):
Yeah.
Jason Rigby (10:49):
And you're sitting there and you own that, because you own that data. You own that river, but you have no idea how to get the gold out of the river. But guess who does?
Alexander McCaig (10:59):
We do. Hello?
Jason Rigby (11:01):
Yes. Our technology does.
Alexander McCaig (11:02):
Hello? And all we're doing is helping you establish a relationship with human beings.
Jason Rigby (11:07):
And you don't have to go down to the river. You don't have to do the work.
Alexander McCaig (11:10):
No, stay right where you are.
Jason Rigby (11:11):
Yeah.
Alexander McCaig (11:12):
Stay right where you are. We built the technology. You don't have to move.
Jason Rigby (11:15):
No.
Alexander McCaig (11:16):
Let us seamlessly help you through this.
Jason Rigby (11:18):
And up to 5,000 data packets, we're going to show you.
Alexander McCaig (11:20):
We know it works. We're giving this shit to you for free.
Jason Rigby (11:23):
Yes.
Alexander McCaig (11:24):
I feel like I'm on a Tim and Eric episode. It's a free house.
Jason Rigby (11:28):
Yes. Yeah. Yeah.
Alexander McCaig (11:28):
Come get your free house. I got the damn keys. It's your free house.
Jason Rigby (11:32):
So seller needs to sign up tartle.co, start getting paid for your data. That's really simple.
Alexander McCaig (11:36):
Simple.
Jason Rigby (11:37):
Buyer, what do they need to do?
Alexander McCaig (11:38):
Sign up at tartle.co, contact us, and we'll hook you up with your first 5,000 data packets.
Jason Rigby (11:43):
Contacting us as a business is [inaudible 00:11:46] So mh@tartle.co. This is that special program that we're having for up to 5,000 data packets, that gets you directly in contact with the person that knows that information. Tell him you heard it on this podcast. And you want to be a part of this introductory offer because as we begin to grow and as we get more... We're already getting a ton of buyers on the system now. So, yeah. I think we have 30,000 or something like that. So as we're getting more, then there's no need to make any offers or anything. So I'm not putting pressure on people, but I said, this is the time to get in.
Alexander McCaig (12:30):
Right now.
Jason Rigby (12:30):
We're doing this now.
Alexander McCaig (12:32):
Get smart. Do you risk your business and make intelligent decisions?
Jason Rigby (12:37):
And if you're spending money on marketing and you don't know where it's going or what's happening, mh@tartle.co, and we can handle that for you.
Alexander McCaig (12:46):
We'll take care of it.
Speaker 3 (12:56):
Thank you for listening to TARTLE Cast with your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path. What's your data worth?
