TARTLE is adding to its leadership team with Martin Herrick as Chief Revenue Officer.
Martin has a wealth of experience in education and finance, having worked in higher education for seven years before transitioning to the private education lending space.
He has held roles as Chief Revenue Officer in the fintech space, working on a new financial asset class called Income Share Agreements (ISAs).
Prior to this, Martin has made an impact in other C-suite and executive positions. He worked as the Vice President for Business Development, and eventually the Senior Vice President, for Education Loan Source in the Greater San Diego Area from 2014 to 2019.
Martin’s work with TARTLE brings him closer to individuals who are struggling to gain access to higher education.
“The users who will be using TARTLE to fill out education packets are probably in the blind spot of most colleges and universities, who don’t have a direct line of access to these students,” he explained, “They’re not going in to talk to their college counselors, filling out surveys, or completing their FAFSAs. They’re searching for platforms like TARTLE to find revenue that they can make for their family, to help with the tough times that they’re going through right now.”
“I’m looking to prove to the higher education administrators that we go out to, in the colleges that we partner with to buy data off of our platform, that these are students they would have otherwise missed out on had they not taken a look at TARTLE to see who’s interacting with our platform.”
Martin’s unique skill set and experience in education, finance, and technology will be instrumental in the TARTLE platform’s evolution into a marketplace that is better equipped to cater to its Big 7, particularly in initiatives related to educational access.
This episode also deep-dives into:
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