Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
November 3, 2021

Flexing TARTLE’s Adaptability to Modern Trends and Technology

Click to Subscribe:
TARTLE Apple PodcastTARTLE Google PodcastTARTLE Spotify Podcast

Have you ever felt like you were too caught up in the minute details of day to day living to realize the amount of change that occurred around you? Often, progress happens in increments and these shifts can be tracked in retrospect. However, being mindful of these new trends and circumstances can take some practice. 

When it comes to data, information is evolving at an unprecedented pace; not just in terms of volume but in speed as well. The size, depth, and speed of all the knowledge we have at our hands can become overwhelming, especially when we have never been properly equipped to deal with our own data in the first place. 

The TARTLE marketplace is an opportunity for individuals to adapt to this new reality and take control over their data. In a world where historically, corporations have gotten away with profiting off of our personal information, we are committed to helping the people on the ground get their voice back. It’s a worldwide initiative that we have decided to undertake to aid in humanity’s progress.

Keeping an Ear to the Ground: The Race for Innovation and Relevance

There is a constant pressure for companies to innovate. Plenty of old tech companies that played such an important role in our childhood eventually became obsolete due to their inability to keep up with the times—such as Kodak, Blockbusters, and Toys R Us. It’s a tough lesson for any business: if you don’t keep up, you will be left behind.

One pertinent example is the use of the Internet of Things (IoT) in the healthcare industry. IoT has immense potential in helping health researchers and doctors keep entire populations healthy. This is because it captures large swathes of information in real time. TARTLE is committed to integrating these APIs into its marketplace, so that users have the opportunity to turn it into a fungible data packet and share it with causes that they support.

On an individual level, we are also constantly reinventing ourselves on multiple levels. We try out new looks, styles, relationships, thought patterns, and beliefs. Human nature compels us to always adjust, to always be in the search of something that works. This challenge to be better is what makes life so exciting and meaningful.

Regardless of whether we speak of individuals or businesses, resistance to change can be fatal. If the first step forward is hidden under a mountain of bureaucracy and red tape, then communication can become impossible. It is easy to find comfort in a routine, or in a process that’s worked for as long as you can remember— but this is not an excuse to shut out the possibility for change.

Lending a Voice to the Oppressed

One big challenge in our progress of understanding countries in conflict is that gathering reliable sources of information on the ground can be incredibly difficult, if not impossible. Organizations have problems establishing the foundation needed to conduct their operations, while the people on the ground may not have the opportunity to think of reaching out when their top priority is survival.

In any conflicted situation, connection can play a pivotal role in giving privileged actors the capacity to help the disenfranchised. TARTLE gives the oppressed individuals in these scenarios an opportunity to anonymously share data packets about their experiences.

Closing Thoughts: Learning to Bend, Not Break

TARTLE is on a constant mission to make sure that it is flexible enough to adapt to any trend or circumstance. The platform’s first priority is the progress of humanity as a collective. Amidst constant growth and evolution, it is important that the marketplace is matched with the amount of people that interact with the system and the way in which they interact with it. 

The marketplace is an avenue to create new tools and features out of a genuine need to solve a problem, instead of creating more bloatware or products for show. It opens conversations and discussions with individuals who are directly affected by all the serious issues we are facing today, compelling those in power to face some harsh truths about the world we live in—and the responsibility we have in changing it for the better.

Your data is timeless. Now, it’s time to find out what it’s worth.

Feature Image Credit: Envato Elements

For those who are hard of hearing – the episode transcript can be read below:


Alexander McCaig (00:09):

And we're back.

Jason Rigby (00:11):

We're back. What's that? That AC/DC has a new album out. Somebody sent it to me. I haven't listened to it. But do you remember AC/DC?

Alexander McCaig (00:18):

Yeah. Back in Black?

Jason Rigby (00:19):

Yeah, Back in Black. And what was the lead singer? I forgot his name. The one that was like ... And then it's just something, they had so much energy.

Alexander McCaig (00:30):

They are Australian, aren't they?

Jason Rigby (00:30):

Yeah. I think they are. Yeah, yeah, yeah. People are like, AC/DC fans are, "I cannot believe you."

Alexander McCaig (00:36):

Yeah. "You guys suck. TNT." Right?

Jason Rigby (00:39):


Alexander McCaig (00:41):


Jason Rigby (00:42):

Yeah, I think there were several, but-

Alexander McCaig (00:43):

Oh yeah. They've had a couple.

Jason Rigby (00:46):

This is funny, but it's even like have you heard the new Journey guy?

Alexander McCaig (00:49):

Dave Evans-

Jason Rigby (00:49):

The Filipino guy?

Alexander McCaig (00:50):

Dave Evans. Angus Young was the guitarist.

Jason Rigby (00:52):

Yeah Angus. Angus was always the one. And I think he's still rocking it. We saw the other day, Mick Jagger.

Alexander McCaig (00:59):

After open heart surgery?

Jason Rigby (01:00):

Yeah. He's just dancing away.

Alexander McCaig (01:02):

Crushing it.

Jason Rigby (01:03):

It's like, "How old are you bro?"

Alexander McCaig (01:04):

Yeah. I don't think he's old in his mind, man.

Jason Rigby (01:08):

No, he's not old in his mind. So these all lead into.

Alexander McCaig (01:13):

Tell me.

Jason Rigby (01:13):


Alexander McCaig (01:13):


Jason Rigby (01:16):

No, this is really interesting. So, whenever I look at tartle.co and I go to the website and we have a new website that released probably a couple of weeks ago, because this episode is going to be a little bit delayed. And I see the new website. Why is it important for TARTLE to keep evolving? And I don't mean to be so philosophical, but I think this is important when we look at data and we look at the process of the amount of information that's being collected from these organizations, from these companies and how data has ... People don't realize the data is evolving faster than they realize. The amount of information that's being collected on a person is evolving faster.

Jason Rigby (02:01):

This isn't the AC/DC 1980s.

Alexander McCaig (02:03):

No, it's not. The size and depth of information is starting to become unfathomable, especially in the human context, of us being able to just perceive something. So TARTLE has to evolve with the nature of this growth pattern that data's taking on. So what you'll find is like, man, these guys are changing their logos, things are updating all the time, the field, the vision, all these things constantly get refined over time.

Jason Rigby (02:27):

Because I log into the marketplace and it looks totally different than a month ago.

Alexander McCaig (02:31):

I know.

Jason Rigby (02:32):

It's like, "What just happened?"

Alexander McCaig (02:33):

As data changes, well, that's a function of human beings changing, and our actions. And as we are interacting with you, receiving your feedback, feeling this, listening to the market, we have to adapt to those things. Because we have one of our models that we use around here is that the solution is always adaptation. We say it constantly, right? So as there are new catalysts that constantly come into this world, we need adapt to them. And our ability to adapt means we can increase our longevity and bring people something that is more solid, more evolved, more evolutive, and more beneficial to the group because we're not living in the past. We're operating with what people need now and where they want to head into the future.

Jason Rigby (03:16):

So there's this new IoT device that's taking life by storm and everybody's getting it. Why would TARTLE put that on the marketplace so quickly? And why would they want to collect data from that IoT device? Do you see what I'm saying?

Alexander McCaig (03:33):

IoT devices, like you said, are evolving. They're capturing much more information, a lot more granular bio data that is happening maybe on us specifically.

Jason Rigby (03:44):

They have ones that hook to you now that take blood from you. And they have one that goes on your heart now.

Alexander McCaig (03:50):

Most of the time when we consider health, for instance, the IoT devices, you have to go into the hospital to use it, and it's for a brief moment. The only real time we were using these devices and they weren't really IoT was if you needed to bring home a heart monitor or a blood pressure monitor, and they would have to use it for two to three days and you bring back and then upload the readings. Things have changed now where you can have those readings constantly at home, always connected to Wi-Fi or on cellular networks.

Alexander McCaig (04:14):

So as this information has grown and the amount of people using it is growing. That information is very useful in the context of health researchers and doctors for the analysis to keep populations healthy. So if there is a large boom on an IoT device that's capturing phenomenal information and we need to unlock that and allow people to take their info and share it with those who really do need it, not just the company who designed it, that's why TARTLE wants to integrate those APIs into the marketplace. So you can turn that into that fungible data packet and share it with those you choose to share it with.

Jason Rigby (04:48):

So this adaptation that's evolving, it reminds me of going to Chicago and looking at the futures market, and you walk in there, and you would think it was 1980s. You'd think that AC/DC is still number one and young because everybody's still got suit jackets on. They still got the little pencils and the little piece of paper.

Alexander McCaig (05:04):

Nothing's changed at the CBOT, [inaudible 00:05:06] and all that other stuff, nothing.

Jason Rigby (05:09):

But do you know what I mean? It's like you don't even need to be there. That marketplace, a futures marketplace is all done online and it's all done ... There's algorithms that are playing with that. 90% of the trading is done online. So those people that are there that are buying seats and sitting there with the-

Alexander McCaig (05:25):


Jason Rigby (05:25):

Yeah. What is it that?

Alexander McCaig (05:27):

You go, "Nostalgia." You've seen that those trading floors, they're nowhere near the populations they used to be.

Jason Rigby (05:32):

No, because ...

Alexander McCaig (05:33):

They haven't adapted.

Jason Rigby (05:34):


Alexander McCaig (05:35):

The only thing that has adapted, the best adaptation was people leaving the floor.

Jason Rigby (05:39):

How quick can you be there to put an order in when you're yelling compared to a computer doing it with the highest speed of possible?

Alexander McCaig (05:47):

You can't.

Jason Rigby (05:47):

And it happens in a millisecond.

Alexander McCaig (05:49):

You can't.

Jason Rigby (05:50):

You can't do it in a second.

Alexander McCaig (05:51):

You'll never be able to catch the processing pace that the computers do.

Jason Rigby (05:54):

So TARTLE's evolution, and we're a new tech company, whether I'm an investor or whether I'm a user of TARTLE, whenever I see changes happening, are the changes happening for ROI?

Alexander McCaig (06:14):


Jason Rigby (06:16):

Why is there so many changes constantly going on?

Alexander McCaig (06:19):

Think about-

Jason Rigby (06:20):

It's kind of confusing.

Alexander McCaig (06:20):

Think about how many times you've changed clothes in your life, or looks, or styles, or cars, or thought patterns. You're evolving. You're refining your processes to find something that works. We are constantly adapting. We will always be a new technology company. We may sit around for 20 years, 30, 40, 50, a hundred, if we do things right.

Jason Rigby (06:43):

But we would never be considered old tech.

Alexander McCaig (06:45):

We're never old tech because we're always being the solution, which is adaptation. We're always coming into the new. We're always updating our clothing, refining our processes, finding the fundamentals of life and interaction and data that work for everyone. And that takes time.

Jason Rigby (07:03):

Yeah, because one of the complaints with old tech companies is the slothfulness in the sense of being like a sloth, and when they want to adapt, it takes so long. And we've had this, just on the podcast, talking with certain corporate leaders and stuff like that. And the process that they have just to come on the podcast and have an informal conversation.

Alexander McCaig (07:25):


Jason Rigby (07:26):

It's just all those systems are in place for what reason?

Alexander McCaig (07:29):

Yeah, like, oh, I need you to-

Jason Rigby (07:30):

We want to communicate and have a heartfelt conversation with you and build bridges and be positive, but yet there's an assistant to the assistant and then there's questions and there's agenda and there's-

Alexander McCaig (07:41):

Lay it out. And it's like, what sort of sick, sterile world do you sit in where you can't even just speak naturally about your job and your passions and what you're doing?

Jason Rigby (07:49):

Do we need a PowerPoint to communicate with you? I mean like ...

Alexander McCaig (07:51):

Like what happened to human interaction?

Jason Rigby (07:53):

Yeah. I get reports are important. I understand that. I mean, you want to look at data constantly.

Alexander McCaig (07:59):

I get people are busy, but, come on!

Jason Rigby (08:00):

But to have a conversation? How does TARTLE, because I'm kind of putting you on the spot with these questions, but I think it's really important. How does TARTLE make sure that it's flexible to be able to adapt?

Alexander McCaig (08:13):

So our fundamental core; we had to look at the mission, vision, and principles of TARTLE. We understood that our number one focus was humankind. And we understand that our world is growing. People are evolving and they need a tool to help them evolve. So, that tool has to evolve with them at their rate. So our evolution is matched with the amount of people that interact with our system and the way in which they interact with it. We have the ability to even use our marketplace to buy data from you to understand you better, so that when we come in, we're not just creating new things that don't need to be there, or force you to use new tools that really aren't, they're superfluous, don't really create any benefit. We only want to continue to create things that are for your benefit.

Jason Rigby (09:04):

Okay. So let's put this in real life practical ways and let's be controversial.

Alexander McCaig (09:09):


Jason Rigby (09:10):

You always get nervous when I say this. Let's talk about Taiwan.

Alexander McCaig (09:14):

Yes. This isn't controversial. This is a good thing to talk about.

Jason Rigby (09:17):

No, no, I think this is good, and well, we can end it after we get into this discussion. But I think this is really good. So we have a younger generation that's coming on the scene. And whether we like it or not, millennials are 35 now. And their ability like climate stability is number one.

Alexander McCaig (09:32):


Jason Rigby (09:32):

There's this desire in this country. You have China and then you have its influence all across the world. And so now, the United States, should we go against China to help these peeps out for their independence? Like what? Building these bridges with these, because we're involved in this because it directly affects us with TARTLE.

Alexander McCaig (09:55):

We live in a closed system.

Jason Rigby (09:56):

Yeah. Because I mean, how much can we use TARTLE in China now?

Alexander McCaig (10:00):


Jason Rigby (10:01):

How much government influence is going to be on that? Would we want China to be able to purchase data packets from us on the people? I mean, there're these questions, you know what I mean? So when we look at Taiwan and what's happening, I think it's a perfect catalyst for evolution, adaption, and change.

Alexander McCaig (10:17):

You want to know why? Because we can go right to frankly, all the Taiwanese users we have, and say, "Guys, we need some data from you."

Jason Rigby (10:25):

Yeah. How important is this to you? Is this-

Alexander McCaig (10:27):

Tell us-

Jason Rigby (10:27):

... something that your willingness, or it's like half the population want to be a part of Republic of China? Like what-

Alexander McCaig (10:33):

Yeah, let us know. I don't want to ask the news. I want to ask the people that live there. I don't want to ask sounding boards. I want to ask human beings.

Jason Rigby (10:41):

Well, it's like Ukraine. I mean the same thing, when that split, like Northern Ukraine wanted to ... What's the island that is right next to Russia? I forgot. Oh, I know this. I know-

Alexander McCaig (10:51):

Is it the [inaudible 00:10:51]?

Jason Rigby (10:52):

People are yelling at us on that.

Alexander McCaig (10:53):


Jason Rigby (10:53):

But a lot of them are like, "No, we want to be part of Russia."

Alexander McCaig (10:57):


Jason Rigby (10:57):

So it's like, "Okay. Well, there needs to be conversations at." But do you know that? Are you guessing this?

Alexander McCaig (11:04):

Do you know that for a fact?

Jason Rigby (11:05):

Did you hire this big, expensive consulting firm? And then they got all these intellectuals together and they're like, "These are the best minds for Ukraine. And then we're going to make this decision based off of this. And we had UN experts and this and this." It's like, "Who talked to the people?"

Alexander McCaig (11:23):

And who made the UN person an expert? The only part-

Jason Rigby (11:27):

What if Crimea? Crimea?

Alexander McCaig (11:28):


Jason Rigby (11:28):

Crimea, yeah. What if Crimea wants to be a part of the Russian Federation?

Alexander McCaig (11:32):

Yeah, but let me ask you something.

Jason Rigby (11:34):

What do the people want?

Alexander McCaig (11:34):

Who's the expert over people?

Jason Rigby (11:37):


Alexander McCaig (11:37):

The individual themselves. The only person that's an expert on people is that individual.

Jason Rigby (11:42):

It's not the government?

Alexander McCaig (11:43):

No. It never is. It never will be. No matter what law or policy comes into place, nobody will be an expert on people except for that absolute individual.

Jason Rigby (11:52):

It's not a corporation?

Alexander McCaig (11:53):

No, it's not. No, it's not.

Jason Rigby (11:55):

This is on our big seven, the reason we're talking about this, is because we have government and corporate transparency. So I'm not picking on China. I'm just saying, whenever you have any type of situation that is evolving or adapting to something new and something foreign, and that seems to be, I mean, because that situation has, and lots of you are getting heat on this. Actors are speaking out or actresses, or the NBA can't talk about it now because they're getting so much money from China. And this happens to be on the political forefront right now. So you have certain countries that don't want to communicate about it. But what if you knew the actual true data on this? What if you talked to the people?

Alexander McCaig (12:33):

Oh yeah, here's-

Jason Rigby (12:34):

Then you would know.

Alexander McCaig (12:35):

You would know.

Alexander McCaig (12:36):

What about individuals that are in specific countries, I won't name the countries, that are scared for their lives? Maybe there are certain cartels.

Jason Rigby (12:46):


Alexander McCaig (12:47):

And they want to share data packets, anonymously about who they are, certain human rights travesties, but they don't want it to link back to themselves. We, groups can come in and actually buy that data, and study it, and learn from it, and see, "Oh my god, something's happening here. Something needs to be done." People are fine. They're using TARTLE as an outlet for their voice to talk about certain things that are unspoken.

Jason Rigby (13:15):


Alexander McCaig (13:16):

And if they said it in a non-anonymous format could possibly get them killed.

Jason Rigby (13:20):

Well, I mean, look at Brexit. That took everybody by surprise there. The UK and it's like, people, politicians were just flabbergasted that ... And then now they vote conservative just because of Brexit. And then they're like, "Well, that's not it." It's like have you talked to the people?

Alexander McCaig (13:41):

No, they haven't. You all lack complete understanding.

Jason Rigby (13:46):

Yeah, there we go.

Alexander McCaig (13:47):

And you know why I know?

Jason Rigby (13:47):

Now, this is what I want to get into.

Alexander McCaig (13:49):

Do you want to know why I know for a fact you lack complete understanding? Because all of you majors have not signed up as buyers. And you should.

Jason Rigby (13:57):


Alexander McCaig (13:57):

Because you coming on here and actually meeting people where they are tells me you now want to understand.

Jason Rigby (14:03):

But it's this whole idea of "I'm an expert and I know more than the people as a collective."

Alexander McCaig (14:06):

You are not an expert unless you've gone on TARTLE, signed up, and are actually walking that bridge to that person and having that conversation.

Jason Rigby (14:15):

So how can I have an intelligent conversation with somebody through TARTLE?

Alexander McCaig (14:18):

Oh, you create a data packet with all the questions you may want to ask or the data you want to receive. You give that to the marketplace. They interact with it. You then ask them for that information with financial compensation, and they will give it to you under their own free will. And then through that process, you can understand and actually be an expert.

Jason Rigby (14:38):

Wow. Under their own free will?

Alexander McCaig (14:39):

Under their own free will.

Jason Rigby (14:40):

Not this passive aggressive take information?

Alexander McCaig (14:42):

And I don't care what badges you have or what organization you sit in. You are-

Jason Rigby (14:45):

Or what country you're in.

Alexander McCaig (14:46):

Yeah. You are no expert, unless you've had the conversation with the individual directly.

Jason Rigby (14:50):


Alexander McCaig (14:51):

Thank You.

Announcer (15:00):

Thank you for listening to TARTLEcast with your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and the source data defines the path. What's your data worth?