Every Company is a Tech Company

Speaker 1 (00:07):

Welcome to Tartle cast with your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path.

Alexander McCaig (00:19):

Hey, Jason.

Jason Rigby (00:26):

What do you got going on there, Alex?

Alexander McCaig (00:28):

What I'm doing over here, this is a new type of a sommelier of apple cider vinegar.

Jason Rigby (00:34):

So, you're drinking apple cider vinegar?

Alexander McCaig (00:36):

Raw.

Jason Rigby (00:38):

Yeah, I do it... I mix it with something. I do it every morning. I think it's amazing.

Alexander McCaig (00:42):

I think it's great-

Jason Rigby (00:42):

It has amazing health benefits.

Alexander McCaig (00:44):

There's so many good things. The Greeks were on it. They were paying attention.

Jason Rigby (00:47):

Mm-hmm (affirmative). Not just in philosophy.

Alexander McCaig (00:50):

Not just in philosophy. It's really... No, it's cool stuff. Even steam engines, they had a lot of cool stuff going on. Who built that computer that they found deep in the [crosstalk 00:01:01]?

Jason Rigby (01:00):

Oh yeah, exactly. Yeah, there was-

Alexander McCaig (01:02):

They already knew the world was going to start with tech companies. They're like, "We got to build computers now."

Jason Rigby (01:06):

Well, they're all sniffing that volcano sulfur.

Alexander McCaig (01:09):

Yeah, it was all that sulfur.

Jason Rigby (01:10):

From the Delphi.

Alexander McCaig (01:11):

I am jacked up from Delphi. You know what I mean? I'm the Oracle up there and she's been high as a kite the entire time.

Jason Rigby (01:18):

Exactly. They were finding containers where they were doing plant-based medicines and stuff like that.

Alexander McCaig (01:22):

Laurel leaves.

Jason Rigby (01:23):

Yeah.

Alexander McCaig (01:24):

They were... So if you not to tell people to do this, but if you smoke laurel leaves, they can give you some sort of-

Jason Rigby (01:29):

Like a hallucinogenic-

Alexander McCaig (01:30):

Hallucinogenic, psychedelic effect and you can get them anywhere.

Jason Rigby (01:34):

That's crazy.

Alexander McCaig (01:34):

I mean, it's a herb For food.

Jason Rigby (01:35):

Right yeah, exactly.

Alexander McCaig (01:36):

But the thought is that I can't the... That's all folks. Now the... I can't even get it straight. That the Oracle of Delphi was actually huffing this stuff and it would put her into some sort of trance, hypnotic state where she would then send information out.

Jason Rigby (01:53):

Information out, yeah.

Alexander McCaig (01:54):

I wonder if she was talking about apple cider vinegar though.

Jason Rigby (01:56):

Yeah. And there's a whole... I don't want to get too heavy into this, but there's a whole thing with dimensions and mushrooms and but what I find it's interesting is how these states are adopting this and then how you see, like John Hopkins is doing a big research. I listened to-

Alexander McCaig (02:14):

They do a big thing on psychedelics.

Jason Rigby (02:16):

Yeah, with PTSD and different things.

Alexander McCaig (02:17):

And they say that when you give someone psilocybin, usually in the first session, it's completely cleared. But no one ever goes more than three sessions before their PTSD is cleared altogether.

Jason Rigby (02:29):

Yeah. And then alcoholism, they're actually what we would consider I think they're like class one drugs is or class three however it works-

Alexander McCaig (02:37):

I don't care how the government sets it up.

Jason Rigby (02:38):

But the government says it's actually helping people. Ketamine has been a huge help and they have ketamine clinics. One of the sponsors on my other podcasts, she has a ketamine clinic here in Albuquerque.

Alexander McCaig (02:51):

Oh, interesting.

Jason Rigby (02:51):

Yeah.

Alexander McCaig (02:51):

I didn't know that.

Jason Rigby (02:52):

And so they... She has an infusion clinic and ketamine is part of it, but they have these procedures for fighting depression and all that.

Alexander McCaig (02:58):

That's wild.

Jason Rigby (02:59):

Here's my thing. Here's my view on it. Anytime we can go back to nature to solve a human problem, I personally-

Alexander McCaig (03:08):

I'm cool with it.

Jason Rigby (03:08):

Yeah, I'm cool with it. Yeah, I mean the more organic, the more-

Alexander McCaig (03:12):

If I need to go to sleep, chamomile tea. Chamomile tea.

Jason Rigby (03:13):

Yeah, whatever it is... Yeah, exactly.

Alexander McCaig (03:15):

A little bit of passion flower and I'm [crosstalk 00:03:17].

Jason Rigby (03:17):

I mean, look at us. We're jacked. We took some [inaudible 00:03:20] African root or something.

Alexander McCaig (03:21):

Long jack.

Jason Rigby (03:23):

It was legal by the way.

Alexander McCaig (03:25):

I'm over here, sipping apple cider vinegar out of a wine glass.

Jason Rigby (03:29):

Exactly. It's perfect. So I want to get into this and I kind of want to get... This episode's going be philosophical on data and technology. The article is every company is now a technology company.

Alexander McCaig (03:41):

That's correct, yeah.

Jason Rigby (03:43):

[TextMan 00:03:43] is expected to increase to 2.9 trillion in 2021.

Alexander McCaig (03:49):

That's a lot of-

Jason Rigby (03:50):

2.9 trillion.

Alexander McCaig (03:50):

That's a lot of spending.

Jason Rigby (03:52):

On tech.

Alexander McCaig (03:55):

Yeah. Well, it's because so many decisions and workflows and applications for our business are becoming technology driven.

Jason Rigby (04:03):

I mean, look, you have right now, we're freaking out because stocks down.

Alexander McCaig (04:08):

Their data's [crosstalk 00:04:08].

Jason Rigby (04:09):

Yeah. And so now their whole platform's down and we get information. We have bots that send us information.

Alexander McCaig (04:14):

Yeah. And we're not receiving any of that info. I can't make a business decision either can you, because their system's down that's [Crosstalk 00:04:23].

Jason Rigby (04:23):

I look at Google analytics multiple times a day and make marketing decisions based off of that.

Alexander McCaig (04:26):

Yeah, that's exactly Correct. And so what we find is that we're so reliant on these systems and the data within those systems that that's how we're going to make all of our decisions in the future. They're data-driven decisions because before we were just making ridiculous decisions.

Jason Rigby (04:41):

Right. But I think a company that's sitting, whether you're Nabisco or you're Hershey's or you're Chevron-

Alexander McCaig (04:49):

PepsiCo.

Jason Rigby (04:50):

PepsiCo, any of these big companies that has been around since the 1800s. They have to recognize you have to be a tech company now. It's just what it is. You can't... It's like fighting the internet. You're going to lose.

Alexander McCaig (05:04):

You are a hundred percent going to lose. If the data's telling you that palm oil is killing the Earth, harvesting it and using it because you want to stick it in your Quaker oats bar, stop using it.

Jason Rigby (05:15):

Yes.

Alexander McCaig (05:15):

If it's in Doritos and Frito-Lay, stop using it. Every time you buy a bag of that stuff, it's destroying things. Your data should not just be on...

Jason Rigby (05:21):

Or fast food chain. Why are you putting your food in that?

Alexander McCaig (05:24):

Yeah. Why? It's not just because it's economically more feasible for it because it costs less.

Jason Rigby (05:29):

Shout out McDonald's fries though.

Alexander McCaig (05:30):

Yeah, which are actually not French fries. I found out that they're raised like dough. Do you ever notice it doesn't have any of the like rind of the skin of a potato?

Jason Rigby (05:40):

Right, right.

Alexander McCaig (05:41):

Is because they take like the flour and they mix it with a lot of other things. So it's actually, it's raised like dough.

Jason Rigby (05:45):

So it's almost like a bread.

Alexander McCaig (05:47):

It's a bread. It's a fried bread. That's why.

Jason Rigby (05:49):

Oh wow. So it's not-

Alexander McCaig (05:51):

And they actually mix a lot of beef fat and beef oils with it.

Jason Rigby (05:54):

Really? I did not know that.

Alexander McCaig (05:56):

It's gross.

Jason Rigby (05:59):

I know In and Out. I see the potatoes that come out.

Alexander McCaig (06:00):

Yeah, that's fine. Those are fine.

Jason Rigby (06:02):

Those are-

Alexander McCaig (06:02):

But you know McDonald's, whatever's most efficient.

Jason Rigby (06:04):

Yeah, that's how they roll. Burger King onion rings are delicious.

Alexander McCaig (06:10):

Are they good?

Jason Rigby (06:10):

Yeah, they're great. They have that impossible burger. Have you tried that?

Alexander McCaig (06:14):

I have. It's very dry there.

Jason Rigby (06:15):

Oh, is it?

Alexander McCaig (06:16):

Yeah. Burger King work on that.

Jason Rigby (06:18):

But I mean, why would they even do an impossible burger?

Alexander McCaig (06:21):

No, why would you do all regular burgers?

Jason Rigby (06:23):

Yeah. But I'm what I'm saying-

Alexander McCaig (06:24):

Oh, I see the point you're getting at.

Jason Rigby (06:26):

The point I'm saying is because they're... Burger King is a tech company.

Alexander McCaig (06:30):

Yes.

Jason Rigby (06:30):

Whether they realize it or not, they're a tech company.

Alexander McCaig (06:32):

Walk into the kitchen of a Burger King.

Jason Rigby (06:34):

And they realized that there is a big enough population of 20 year olds that want fast food after smoking weed.

Alexander McCaig (06:43):

No joke because go to Colorado, legalize it up there. They're like, "We got to get something quick."

Jason Rigby (06:47):

Exactly. Yeah, so they're like, "I will go to Burger King and eat an impossible burger over every other place."

Alexander McCaig (06:53):

Yeah, because one, it's cheap. It's fast and I don't have to eat a cow.

Jason Rigby (06:57):

Yeah. And it's bean-based.

Alexander McCaig (06:59):

That's know millennials are changing.

Jason Rigby (07:00):

Yeah, exactly. So millennials are changing companies in the way that they interact. I mean, you've got a Patagonia jacket on. I have a North Face jacket on. Whenever you look at those companies, the reason that we support those companies is very simple.

Alexander McCaig (07:14):

It's because of their mission and values.

Jason Rigby (07:15):

Yes, exactly.

Alexander McCaig (07:16):

Clear cut.

Jason Rigby (07:16):

I know when I bought a Patagonia jacket for someone a couple of weeks ago for their birthday. I went to REI and specifically bought that for that reason because I was like, "It's winter time, here's a coat that's practical."

Alexander McCaig (07:30):

And you bought something you can feel good about where someone was paid correctly.

Jason Rigby (07:33):

Yes.

Alexander McCaig (07:34):

They're due value.

Jason Rigby (07:35):

Everything that is made in that jacket is-

Alexander McCaig (07:37):

Coming from an eco-conscious line.

Jason Rigby (07:38):

Right, yes.

Alexander McCaig (07:39):

And I support the mission values and principles of Patagonia and their preservation of natural lands here in the United States and elsewhere.

Jason Rigby (07:45):

Yes, exactly.

Alexander McCaig (07:46):

How would you not want to put your money towards that?

Jason Rigby (07:47):

But Patagonia is a tech company.

Alexander McCaig (07:49):

Yeah, their technology. They realized through observation of their data, they analyzed their entire supply chain and what type of value did that create for them? They created a new focus on what they truly value and how they deliver that value and that message back to people, back to their buyers.

Jason Rigby (08:07):

But the data tells you what to value.

Alexander McCaig (08:09):

The data tells you what to value and it doesn't do it in a biased sense. It doesn't do it dogmatically, agnostic. I like using those words because there's no sort of like a false emotion or dogma that's placed on it that doesn't need to be there. It's saying, "This is what it is so focus on it or fix it because what you're doing is creating harm." Right? So that goes both ways.

Jason Rigby (08:31):

I think it's more people, especially business leaders, understanding that the data that you have, the data that you've collected, whether you've been in business a hundred years or one year, whether you have a 300 million email addresses and information on your consumers, or whether you have 3000, it doesn't matter. That information is a person.

Alexander McCaig (08:53):

That's the thing-

Jason Rigby (08:54):

And it is your responsibility as a company to take that information from that person and create value for the world.

Alexander McCaig (09:02):

And the key word is responsibility.

Jason Rigby (09:04):

Yes.

Alexander McCaig (09:04):

And if you want an efficient way to be responsible and bring value back to those people, you do it through a technology base. You do it through bringing in new business systems and new ways to collect and analyze data. That will help you drive to those most important factors quicker.

Jason Rigby (09:19):

I mean, look at we'll use a prime example we're seeing in the food industry probably because we're hungry, but look at Chipotle.

Alexander McCaig (09:25):

I'm very hungry.

Jason Rigby (09:26):

So Chipotle turned around and said, "Okay, well there's a need for something that's fast. That's quick. But then at the same time, that's healthy." And so they turned around them and they had a lettuce scare or whatever, people were dying off their lettuce.

Alexander McCaig (09:37):

Yeah, but they were giving it a two for one deal during that time and I loved it. I got to tell ya.

Jason Rigby (09:43):

That's probably... Yeah, oh my god.

Alexander McCaig (09:44):

Double burrito bowls for the price of one? I'm on my way.

Jason Rigby (09:45):

And so they came to the conclusion that saying, "Okay, well how can we have a company where we value our employees, where we value our farmers, where we value the food chain." And at the same time, yeah you're going to pay eight bucks or 10 bucks, not the 99 cent burger. But at the same time, I will choose Chipotle every time.

Alexander McCaig (10:03):

Every time. I drove by it yesterday and I'm like, "Oh man, that looks so good."

Jason Rigby (10:06):

And for you being a vegan, they have vegan options.

Alexander McCaig (10:08):

Of course they do, yeah.

Jason Rigby (10:09):

They have plant-based and that's yummy.

Alexander McCaig (10:10):

They've got sofritas. I can go get my tofu.

Jason Rigby (10:12):

Yeah, exactly. Yep. They have all that. I love the sofritas.

Alexander McCaig (10:15):

People bashing on tofu because they haven't done the research. The data shows that it's good for you.

Jason Rigby (10:19):

Right, yeah.

Alexander McCaig (10:19):

You don't have to get into that.

Jason Rigby (10:20):

It's a protein source.

Alexander McCaig (10:21):

Yes, it's a protein source. No, it does not fill with estrogen. It's called phytoestrogen. That's the thing, unless we have the raw data in front of us, I know I'm like sifting this thing over here, it's hard to not be biased by what other people are saying.

Jason Rigby (10:37):

Well, because we politicize everything. Look what we've done with the virus.

Alexander McCaig (10:40):

Yeah.

Jason Rigby (10:40):

We've turned it into a Republican or Democrat but the virus doesn't care.

Alexander McCaig (10:44):

No, the virus doesn't care. It liked me.

Jason Rigby (10:47):

Yeah.

Alexander McCaig (10:48):

I'm neither. I'm literally neither.

Jason Rigby (10:50):

Right. It has a preference for blood. So far, they're figuring out that maybe it has a preference for blood type. Maybe has a preference for indoors not outdoors.

Alexander McCaig (10:56):

But what's the driver? Data.

Jason Rigby (10:58):

Yes, exactly.

Alexander McCaig (10:58):

So much data had to be collected to try and figure something like that out.

Jason Rigby (11:01):

Yes, exactly.

Alexander McCaig (11:02):

If you as your company, whatever it is right now are not redefining yourself into a technology company, you will fail.

Jason Rigby (11:09):

If you're a government, an educational system, a higher educational system, you're a tech company.

Alexander McCaig (11:16):

You're a tech company.

Jason Rigby (11:17):

They're realizing that right now because college kids are not on campus.

Alexander McCaig (11:20):

No, they're not on campus.

Jason Rigby (11:21):

And they're doing college.

Alexander McCaig (11:22):

You know how ridiculous a campus is?

Jason Rigby (11:25):

Yeah.

Alexander McCaig (11:26):

What is it? I mean, unless it's the dining halls are great. I love buffets of food, but in general, what's the point of having all that space?

Jason Rigby (11:34):

Yes, exactly. A hundred percent.

Alexander McCaig (11:35):

You might as well just create a campus of people lodging, not actually having a classroom.

Jason Rigby (11:40):

I want it to read this tweet. Let's see if I can find it.

Alexander McCaig (11:45):

Find it.

Jason Rigby (11:45):

You're going to love this. So I follow this guy, Naval.

Alexander McCaig (11:49):

This is potent. This is really potent by the way.

Jason Rigby (11:51):

Naval. Oh yeah, it's strong.

Alexander McCaig (11:52):

It's got a lot bite.

Jason Rigby (11:53):

Yeah, it's got a lot of bite. Shout out to it's organic from Costco.

Alexander McCaig (11:57):

Kirkland brand.

Jason Rigby (11:57):

Yeah, Kirkland brand. He said this on his tweet. Bitcoin is an exit from the Fed. Defi is an exit from wall street. Social media is an exit from mass media. Homeschooling is an exit from industrial education. Remote work is an exit from nine to five. Creator economy is an exit from employment. Individuals are leaving institutions.

Alexander McCaig (12:20):

Wow. Someone just wrapped up the whole flavor of society real quick. He's not wrong. That was all perfect.

Jason Rigby (12:27):

Yes. And we're using tech to decentralize.

Alexander McCaig (12:30):

Tech is decentralizing everything.

Jason Rigby (12:31):

Yes.

Alexander McCaig (12:32):

And then through that, it's forcing us to make decisions where we decentralize ourselves. How cool is that?

Jason Rigby (12:37):

Every system that has been put in place for hundreds of years is crumbling. And how do you recognize that as a company?

Alexander McCaig (12:45):

How do you recognize that you're crumbling?

Jason Rigby (12:47):

Yes.

Alexander McCaig (12:47):

You're lacking the adoption of some sort of truthful resource that's not allowing you to make decisions effectively. You wouldn't crumble if you were making smart decisions.

Jason Rigby (12:54):

Right.

Alexander McCaig (12:55):

Would you?

Jason Rigby (12:57):

No. If could be fast and make decisions accurately, I mean, that's success.

Alexander McCaig (13:00):

You wouldn't crumble if you had data about the people buying your products or why they aren't buying it. Oh we know we need to do. We know how we need to pivot.

Jason Rigby (13:08):

Yes, exactly. The speed of data along with the speed of execution.

Alexander McCaig (13:11):

Yeah. I've had people ask, "What is it? What do you fear? What keeps you up at night?" What keeps me up at night? What keeps me up at night is the fact that we haven't been sharing truthful information. We've all been making bad decisions.

Jason Rigby (13:25):

Yes.

Alexander McCaig (13:25):

I'm not worried about someone coming in and like violently trying to destroy our company. I'm not worried about that. There's just good business practices. We know what we're doing with security and development. What keeps me up is how quickly can I do it so that I can help the world solve its problems? That's what keeps me up at night. But we're in a business. We've designed something about transferring information, perfect information. That's great. What keeps me up at night is I'm so jazzed about it. I have no fear about it. I'm excited. And I'm excited that that value translates to 70 plus countries that we're in right now.

Jason Rigby (14:05):

And if a company wants to move into a tech company, I'm going to make the right decisions, how would they do that with Tartle?

Alexander McCaig (14:10):

Oh come on. Don't tee me up like that. I was just about to take another swig of this. If they want to do that, you go to tartle.co. And if you want to get that information, so you can begin to analyze it effectively, you can make a data packet as complicated or as simple as you want. But if you want to collect that info, that data packet that has the information you need to make a business decision, you get started at tartle.co and you do it all for free and you only pay for it when you want to go buy it. That's it. The system's free to use. You can sift through it, do whatever you want. But we're not going to put up some sort of barrier for you to be a more efficient business. We're just asking you to compensate the people for that information. It's not a hard ask.

Jason Rigby (14:50):

No, it's not.

Alexander McCaig (14:51):

You know that you're getting something of such tremendous value when you go through that process. And the process takes 24 hours, you put out your bid for the information, when the cycle's up, you collect what you collected. Great. And right here, I can download the file and analyze it in a matter of moments. Come on, could it be any more simple? Like it's insane.

Jason Rigby (15:13):

Right.

Alexander McCaig (15:14):

When I say this to some businesses, they start laughing. They're like "What?" I'm like, "Yeah. It's literally that easy." And they're like, "No." And I'm like, "I am telling you, it's that simple."

Jason Rigby (15:23):

It's that simple because whenever you look at speaking to humanity and creating that story that we talked about earlier, it's that simple.

Alexander McCaig (15:30):

It's really that easy-

Jason Rigby (15:31):

it's just understanding a person's story and what motivates them.

Alexander McCaig (15:34):

Jason, you're [crosstalk 00:15:36].

Jason Rigby (15:35):

That's what a business needs.

Alexander McCaig (15:36):

You're giving me goosebumps. But we, as human beings tend to over complicate things and the more we have thought about it when we originally designing Tartle, how do we continue to simplify things and get down to what the real brass tacks of the whole situation is. And that brass tacks that we are not sharing information properly. We're not... We can't truthfully incentivize people enough to give us that information that we need and we should pay them for it because they put in the work for it. We got to be fair about this and you should feel good about giving ergonomic opportunity to them.

Jason Rigby (16:16):

Ergonomic.

Alexander McCaig (16:17):

Ergonomic. Ergonomic opportunity. You can bend better and use it better. No, about giving people all over the globe economic opportunity and you get perfect information so you can start making smart decisions So you, as a business are not wasting your own time and resources. Don't you want to be on the bleeding edge? Don't you want to have... If you're in the sense you're like totally consumed with competition, don't you want to have something that other people don't?

Jason Rigby (16:41):

And help humanity.

Alexander McCaig (16:42):

Yeah, it's just like and here's the cool part. You can be as competitive as you want, but every time you do it, you're helping out the world.

Jason Rigby (16:47):

Yes.

Alexander McCaig (16:47):

So I don't care. Be as competitive as you like. It's beneficial to everybody.

Jason Rigby (16:51):

Right. It's helping so be a part of this movement, tartle.co.

Alexander McCaig (16:55):

Be a technology company. No matter how much you think you aren't.

Jason Rigby (16:58):

Tartle.

Alexander McCaig (16:59):

Tartle.

Jason Rigby (17:01):

.co.

Alexander McCaig (17:01):

.co.

Speaker 1 (17:10):

Thank you for listening to Tartle cast with your hosts, Alexandra McCaig and Jason Rigby. Where humanity steps into the future and the source data defines the path. What's your data worth?