Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
July 24, 2021

Corporate Resilience with Digital Acceleration

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Digital Acceleration and Public Benefit

The world has been noticeably going digital since the early 1990s, though it’s a process that actually goes back much further. However, it was in the time of grunge that the corner was really turned and the process has seriously kicked into overdrive thanks to the response to COVID. Suddenly, millions of people were working from home, making use of cloud servers to prepare documents, apps for work meetings, all of which pushed the digitization of society ahead by years. As restrictions lift in many places, conversations are being had about just how much of that transformation should be continued. Should people go back to work at the office? Should we go back to the more set schedules of 2019?

At the same time, TARTLE is still going through certifications as a public benefit corporation. How do these two seemingly disparate things relate to one another?

One of the major things that those certifications look at is how TARTLE as a company takes care of its people. How do we treat those who work with us to transform how people view data? One of the major things we do is allow people a great deal of flexibility. For the most part, our team doesn’t have fixed hours. There are certain activities that require multiple people to be working at the same place at the same time, but they are few. Filming episodes of TARTLEcast is probably the most labor intensive activity and that requires only a handful of people to get done. Otherwise, people get their work done as they are able. If they like to be up at night, they can get it done when the sun is down, or vice versa. If someone likes to break up their day with a visit to the gym or a walk in the park, there is nothing stopping them. Since nearly everyone works from home, they can get all their errands done when traffic is light, saving time and frustration. There is no sitting around an office either. How much time is wasted in the typical office building as people walk around the rows and rows of cubicles just to get the blood flowing again? Sure, the people are there for eight hours, but is eight hours of work getting done? Does eight hours of work even need to happen? Can someone get it done in six hours when they don’t have to deal with the company copy machine? 

That all makes vacations incredibly flexible as well. If someone needs a week or two away, they can do that. So long as the work gets done, it doesn’t matter. Whether it gets done before vacation, during, or things get caught up after, it isn’t really a problem, the individual gets to make those calls on his own. 

Speaking of staying out of the office, there is another benefit – the environment. Without the need for all those office buildings, there is much less environmental impact. After all, a person’s home is almost always heated or cooled whether they are there are not. Not to mention the emissions saved by not having to drive back and forth to the office. That also allows all those buildings to be used for some other purpose. Low cost housing springs immediately to mind. Suddenly, there is all kinds of construction that doesn’t need to happen, tons of resources that can stay in the ground. All because TARTLE and other businesses are letting people adopt a life and work style that is more flexible and suited to their own needs and desires. 

So, how are digital acceleration and public benefit certifications related? They directly feed into each other. Digital technology allows us to treat our collaborators better, allowing them to live a life they want to live, which in turn feeds the digital acceleration in general. The net result is a cleaner world and people with a greater amount of individual freedom in their daily lives than ever before. 

What’s your data worth?

Feature Image Credit: Envato Elements

For those who are hard of hearing – the episode transcript can be read below:


Speaker 1 (00:07):

Welcome to TARTLE cast with your hosts Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path. The path...

Alexander McCaig (00:26):

Yeah. I don't know why I did that. I don't even feel like fixing it. There we go. And digital acceleration.

Jason Rigby (00:32):

We're helping Lexus out.

Alexander McCaig (00:33):

We're helping Lexus out here.

Alexander McCaig (00:36):

Things shift. People love shifting things, but you got to shift to something which means there's always an option that's out there. The question is, do you want to shift to a better option?

Jason Rigby (00:44):

And when you look at the pandemic, I think that was a perfect example, and this article talks about this, this digital acceleration in the time of the coronavirus, especially here in North America. And how changing customer demands, this article talks about, and how it boosts growth. And then how do we as companies, and give some good news, I think this is really great with the B Corp and some new information on that. So people with TARTLE can understand that.

Alexander McCaig (01:13):

So with us and getting that certification?

Jason Rigby (01:16):

Yes. Because we're on the road to that.

Alexander McCaig (01:18):

Yeah. We're on the road. We've been on it for a year, and then we're going through this re-certification from our pending to our final. And through that, you have to prove that your company is in this for the social good, that you are an option that people can shift to and they can feel good that a third party has come in and vetted you, to say, "Yes, they are doing this for people and the planet first, before profit." So that's essentially the third party badge we're looking to have solidified to go along with [crosstalk 00:01:47]-

Jason Rigby (01:47):

Yeah, that we're here for the people.

Alexander McCaig (01:49):


Jason Rigby (01:50):

And when we look at these tech companies, a lot of them may be in this situation of looking after their employees. And especially Verizon, they talk about this in this article about Verizon business group, the telecom company, and understanding how it can have... Not only worried about outages, self service outages, but then also, how do we take care of the wellbeing of our employees and how do we care for them in this new environment where they're working from home?

Alexander McCaig (02:16):

Can I ask you something? Offices don't bring a lot of wellbeing.

Jason Rigby (02:22):

No, they don't. Yeah.

Alexander McCaig (02:23):

It's just this weird, non-coherent energy box, typically in a high rise. And all of these people are bringing all their attitudes in, good or bad, and they're all mixing together doing their work.

Jason Rigby (02:37):

Well, plus you have childcare, you have office equipment, you have leasing space. I mean, the list goes on and on.

Alexander McCaig (02:43):

So you're asking how you care for them in their own home? They're in their own home.

Jason Rigby (02:47):


Alexander McCaig (02:47):

They know how to care for themselves. It's their house.

Jason Rigby (02:50):


Alexander McCaig (02:50):

So if you can deliver them resources that allow them to enhance their life rather than put them into a structure that you've designed that you think is for their best interest, I think that's a little bit of a different story.

Jason Rigby (03:00):

But I think there needs to be this... Because in this article it talks about future workplace priorities. And then what are some of the things that tech executives are worried about, and then in this remote work environment, how do we have policies? Because you need policies, you need structure. 67% said formalizing... I can barely read this with my eyes. Formalizing work from home policies. So understanding... But here's my question with this, with all of these. And we're going to go through these real quick. Why doesn't Verizon get with TARTLE, and then let's ask all the employees some of their concerns?

Alexander McCaig (03:40):

What are your concerns?

Jason Rigby (03:40):

What is your well-being? What does well-being look like to you? Do you want to work from home 80% of the time and 20% come into?

Alexander McCaig (03:46):

We asked this about social determinants of health, right? So when healthcare researchers use the TARTLE marketplace, they say, "Okay, let's look at these SDOH." But how do we have individuals self identify and self determine how they feel what wellbeing is? We have an idea in our mind, as researchers, how we measure wellbeing, but an individual has a different idea of wellbeing. What you think might be a cesspool for somebody, that could be the best situation they could ever be in.

Jason Rigby (04:11):

Right, exactly.

Alexander McCaig (04:12):

In their own mind.

Jason Rigby (04:12):


Alexander McCaig (04:13):

You see what I mean? So use TARTLE as Verizon to come in and buy that data from all your people. Buy it from them. Ask them how they feel, ask them what they want to see in the future.

Jason Rigby (04:23):

And you can be, if you do it well, 52% of executives are worried about employees' efficiency from home. And they're finding out with good employees that the efficiency's gone up, you know? And at TARTLE we all work from home, and we've talked about this before, being able to take off in the afternoon and go to the gym and then come back and get back to work. Or maybe you're a night owl and your best work is done from 12 to four in the morning.

Alexander McCaig (04:47):

That's not nine to five work hours that your office is open.

Jason Rigby (04:49):

Yes. Yeah. Or you're just tired all the time because your clock is geared towards working at night.

Alexander McCaig (04:54):

What about not driving in traffic.

Jason Rigby (04:56):

Oh my goodness.

Alexander McCaig (04:58):

I remember how much traffic used to just eat away at my spirit. That's the only way I can describe that. I mean, not having people to come into an office, right? But giving them the resources so they can find that balance at home, but not having to drive in... Come on. Yeah.

Jason Rigby (05:14):

Yes. Yeah. And I think one of the things that companies... There are only 38% talked about this, and I think this should be number one. If you're making the decision for people to work at home and you're prioritizing it and having it more of a de-centralized structure, IT services and help desks become huge. And we had a whole episode on help desks. But yeah, IT services. Me being able to, "Okay, something's wrong with my laptop. I'm not being able to get into my Excel sheets or whatever-"

Alexander McCaig (05:38):

Something's always wrong with your laptop.

Jason Rigby (05:39):

"...can I have something?" Yeah, yeah, yeah. With mine, yeah. I have the old. But it's like, I need quick access to that to be able to get me up and running so I am more efficient.

Alexander McCaig (05:48):


Jason Rigby (05:48):

So you're going to have to have more IT support. That's just what it is.

Alexander McCaig (05:51):

Those decentralized resources are going to be required for decentralized workforces. You can't have centralized efforts for decentralized situations.

Jason Rigby (06:00):

That's so good. Say that again.

Alexander McCaig (06:01):

You can't have centralized efforts for decentralized situations. It doesn't work. It can't work. General Stanley McChrystal, team of teams was completely decentralized.

Jason Rigby (06:09):


Alexander McCaig (06:10):

You know, the military use it for certain efficiencies. I mean, your business can also learn a couple of things from that. Just because it's military doesn't mean it has to be negatively oriented, you could positively orient these things. And that can be quite beneficial for you. But the real stance here is if a leader of a company like Verizon or what have you, if you really want to make a decision for these work at home policies, don't you be the end all, be all, say all. Ask the employees what that policy should look like at home and then meet them in the middle.

Jason Rigby (06:39):

Ask your IT support people, "How can we better facilitate this?" You have so many huge divisions. These large corporations have so many huge divisions of people that specialize and they work for you. They're your employee. Find out what's important to them.

Alexander McCaig (06:55):

They work with you.

Jason Rigby (06:56):

Yes. Yeah. Yeah. Not for you. Supposedly they work with you, yeah.

Alexander McCaig (06:59):

Ah, word choice.

Jason Rigby (07:00):

Yes. And so future-proof against coming unknowns. Best way to do that is TARTLE. And how can somebody sign up for TARTLE?

Alexander McCaig (07:07):

They can sign up for TARTLE by going to tartle.co and clicking on the big, electric green button that says, get started.

Jason Rigby (07:14):

And that's on the seller side, if you want to sell your data. What if you're Verizon and you want to pool your IT people or pool your employees? How can they do that?

Alexander McCaig (07:21):

Oh, we appropriate the same process. So what you would do is, you go on there and you would sign up as a buyer, through [inaudible 00:07:27] quite similar workflow. And then you would send an email out to all the people in your company, say, "Hey, sign up on TARTLE. We want to buy your data from you. We want to buy your thoughts from you. We want to ethically source it from our employees." And then that's all you got to do. And then you go in, create that data pack and purchase it from them. And I'm sure, I'm actually quite sure that they'd be more than willing to share that with you.

Jason Rigby (07:48):

Yeah. And you can also, on the website, what if they want it before they sign up? What if they want to contact us?

Alexander McCaig (07:53):

Oh, that's great. 833-243-3282. So 833-BID-DATA. Call us.

Jason Rigby (08:00):

Oh. Yeah, yeah.

Alexander McCaig (08:01):

Or you can email us, at admin@tartle.co.

Jason Rigby (08:04):


Alexander McCaig (08:05):

Or you can reach out to us on social media. We're on absolutely every single stream. We pay attention to all the comments. All these things are here. Every avenue is available for you to contact us if you have a question.

Jason Rigby (08:16):

And this will help you streamline. More than anything, this will help you streamline and be proactive, not reactive to the coming uncertainties that we have in this new decentralized world.

Alexander McCaig (08:26):

Because if you're truly knowing, you're not a lagger, you're a leader.

Speaker 1 (08:37):

Thank you for listening to TARTLE cast with your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and source data defines the path. What's your data worth?