Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
Tartle Best Data Marketplace
December 8, 2021

A Safe Space for Personal Data

A Safe Space for Personal Data

A Safe Space for Personal Data


As long as you are alive, you are constantly creating data—and in today’s digital age, it has become more important than ever before to know how to harness the power of your own data.. The question now is, how is data exchanged? How do companies obtain data?

Through the TARTLE Marketplace, everyone is able to exchange data. Even better, people are financially incentivized to sell their data to sellers. Buyers can also purchase specific data packets, from medical to financial data.

In this episode, join Alexander McCaig and Jason Rigby as they discuss the value of data, and what it means to share private information. They will also be listening to David Sinclair and Lex Fridman’s opinions on harnessing big data.

Taking Ownership of Your Data

Most people nowadays use the internet in their everyday lives. Since everyone is almost always plugged into the digital world, it’s no surprise that everyone’s data is up for grabs as well. There are plenty of third-party sites accessing our personal data and this complex web of interactions makes it near impossible to scrub our data off of the internet.

While it is difficult to find solutions to all the data ownership problems that we’ve run into on the internet, TARTLE does make it possible for individuals to become more informed and responsible about their own data. Through the platform, you have the capacity to share and sell your data. You also have the right to erase any of your unsold data whenever you want.

Assets and Liabilities within The TARTLE Marketplace

When it comes to data exchange, security and privacy are top priorities. Fortunately, TARTLE has a completely self-sovereign architecture for every person. That means that nothing gets leaked, as the passwords and other related information are only known to their respective owners. 

This is especially important for companies who want to purchase data from TARTLE. When a privacy issue arises, these companies do not want the liability of a data breach, nor do they want to get sued by their clients and those who sold their data.

Additionally, purchasing data through TARTLE can be seen as a verifier that the data was acquired ethically. TARTLE obtains data with consent from its respective owners while paying them, and gives them the power to choose how their data is used.

Ensuring Data Privacy and Accountability

One of the most common concerns when it comes to sharing any kind of information online, regardless of whether it is related to our personal health or medical records, is whether it will be safe and secure once it is uploaded to another platform. When people feel that their data may end up being permanently stored on the internet, or that they do not have control over their own information, then they will naturally stop feeling the incentive to share.

A part of the hesitation to share personal data stems from the reality that we do not feel like we have control over it in the first place. Another common reason could be attributed to the misperception that if we have any ailments or illnesses, it is because we do not take care of our health.

Sharing valuable and relevant information is key to helping improve the lives of everybody. There is nothing to be embarrassed about. Not your medical records, nor anything else. Every single one of us is a human being, and we are all learning from each other.

How do we encourage people to be more proactive about sharing their information?

Closing Thoughts: A Safe Space for Medical Records

The TARTLE platform gives people an opportunity to experience the benefits of sharing data in multiple ways. First, it encourages individuals to be more empowered about their own information. They no longer have to feel like they are victims of their own data.

Second, TARTLE provides a safe space for people to learn how to control their information. The marketplace does not profit from the data gathering in any way. Its main goal is to be of benefit to humanity by giving people the tools to become more self-aware and responsible.

Finally, the marketplace gives the people on the ground an opportunity to directly connect to causes, organizations, and businesses that they resonate with the most. In the status quo, one may need to go through multiple levels of red tape before they can participate in a certain cause. With TARTLE, they have the opportunity to directly express their support by selling data packets. It is similar to giving these movements a part of themselves.

What’s your data worth?

Feature Image Credit: Envato Elements

For those who are hard of hearing – the episode transcript can be read below:


Jason Rigby (00:11):

Why is there a kettlebell on your desk?

Alexander McCaig (00:13):

I am so-

Jason Rigby (00:14):

That's a heavy one.

Alexander McCaig (00:15):

I can't get the energy out of my mouth fast enough with my thoughts and just verbalizing it. I need to take my energy out on a kettlebell. Okay? I will sit here and pump some iron while we listen to David Sinclair and Lex Fridman literally trigger me left and right. Not because they're saying anything wrong, it's because they're saying everything right.

Jason Rigby (00:41):

And they're asking questions that TARTLE can answer.

Alexander McCaig (00:43):

Yes. All right. So let's just keep going with this here.

David Sinclair (00:47):

And that's also being worked on right now.

Lex Fridman (00:51):

I hope that we do create the kind of systems where I can volunteer to share my data, and I can also take the data back. I mean delete the data, request deletion of data, and then maybe policy creates the rules to-

Alexander McCaig (01:06):

TARTLE, no policy needed. It's just built into its fabric, the government doesn't need to do that for you. You can just do that.

Jason Rigby (01:15):

So I know you're anonymous and all that, let's get into what he's talking about. He wants to be able to own the data and then be able to take it back.

Alexander McCaig (01:23):

Okay. Shut the data stream off.

Jason Rigby (01:28):

So basically Lex Fridman could say, "Oh, okay, I want to share my DNA data to Harvard research because they're willing to buy my data packet. And so I want to share it to Harvard research, but I don't want to share it to anybody else."

Alexander McCaig (01:41):

See, there-

Jason Rigby (01:41):

Or I want to delete it after I share it to Harvard.

Alexander McCaig (01:43):

Okay. So here's the tough part. The data which you are selling is your asset. When you sell it, you give it to somebody else. So, you don't own it.

Jason Rigby (02:00):

Right. But I get that part, but can I take it off the marketplace?

Alexander McCaig (02:05):


Jason Rigby (02:06):

After I sell it?

Alexander McCaig (02:06):


Jason Rigby (02:07):


Alexander McCaig (02:07):


Jason Rigby (02:08):

I'm thinking internally in TARTLE.

Alexander McCaig (02:09):

Yes, absolutely you can.

Jason Rigby (02:11):

Because it's like, "Oh, okay. I sold it to Harvard. I don't want to sell my DNA records anymore, but I sold it to him because I liked the... Or I donated it."-

Alexander McCaig (02:20):

You're done. You don't have to delete it. We have phenomenal encryption on our trustless marketplace.

Jason Rigby (02:25):


Alexander McCaig (02:26):

So you could just leave it there. And when you change your mind, well then sell.

Jason Rigby (02:32):

I mean, personally, I would leave it there if it's encrypted. And then there may be another research study that comes along.

Alexander McCaig (02:37):

Yeah, but policy's not necessary-

Jason Rigby (02:39):

I may be able to.

Alexander McCaig (02:39):

Policy is saying, "I don't want to be responsible. I want the government to be responsible on my behalf." Just do it yourself. Tool's right here.

Jason Rigby (02:47):

Yeah. That makes sense.

Alexander McCaig (02:47):

Sorry, we'll keep going.

Lex Fridman (02:50):

Where you could share data, you could delete the data. And I think if I have the option to delete all my data that a particular company has, then I'll share my data with everyone. I feel like if... Because that gives me the tools to be a consumer, an intelligent consumer, of awarding my data to a company that deserves it, and taking it back when the company is misbehaving.

Alexander McCaig (03:21):

That awarding is your choice on TARTLE all the time. You choose when and how you would like to share it. If you don't want to give it to those people, then don't.

Jason Rigby (03:32):

Yeah, and if later down the road they want to purchase other parts of data.... If they send you another data packet to purchase, but you don't like the way the direction of the company is going, then you choose not to. It's that simple.

Alexander McCaig (03:42):

Simple as that.

Jason Rigby (03:44):

Worst case scenario is you can delete yourself right off the system. I mean it's so simple. There's so many choices and freedom that puts you as the sovereign individual over your data.

Alexander McCaig (03:55):

Yeah. Like, "Oh, I want to pull it off their servers." That's the past. All that matters is the data now in this moment and going forward. It doesn't really matter about going back and pulling data off servers. It's about how you share it going forward.

Jason Rigby (04:16):

Well, good luck on trying to go through to find all your data through... You know how many times that [inaudible 00:04:20] third party, third party, third party, third party. I mean, you're everywhere.

Alexander McCaig (04:23):

You're everywhere.

Jason Rigby (04:23):

You're done.

Alexander McCaig (04:24):

And so, let them deal with looking at the past, and you worry about now and what you can control going forward into the future. And you do that with TARTLE. Lex, sign up, buddy. David, buy Lex's data. [inaudible 00:04:42] You're not the only one thinking like this. There's many, many people in the TARTLE marketplace in every country across the globe, except for North Korea and Iran, that are participating in this. Time for you to participate. We're sharing it with you. It's open. It's a tool, like he asked for, that affords him choice. The fundamental of our human psychology is choice. The free will for us to do what we want to do with what we rightfully have claim over. And that's our life. That's what that comes down to. That's the fundamental of what he's speaking about.

Alexander McCaig (05:24):

And data, your data, is the capture of your life created by you through your labor. It is your right to control and share and delete when you choose to do so, at tartle.co.

Jason Rigby (05:39):

So let's continue, because the next part he gets into is going to be really, really interesting. Listen to this.

Lex Fridman (05:45):

And that way, encourage as a consumer in the capitalist system, encourages the companies that are doing great work with that data.

David Sinclair (05:54):

Well, yeah, healthcare data security is number one on my mind. InsideTracker made sure that that was true. These buttons on your chest, there's very private stuff, they can probably tell if you're having sex one night, so this is not the kind of stuff you want leaked. So I don't know whether it's Blockchain-

Lex Fridman (06:14):

Speak for yourself, I want this public. [inaudible 00:06:17]

Alexander McCaig (06:20):

Don't want it leaked. We have a completely trustless self-sovereign architecture for every individual, nothing gets leaked, you're the only one that has the backup passwords, everything, the keys, we can't see your data, nobody else can. You have full control, full access all the time.

Jason Rigby (06:33):

So let's get into it this a little bit more, because I know you talked to a lot of health companies considering this. And you're talking to some pretty high up individuals in different organizations... Government, and world health organization, stuff like that. When it comes to health data privacy, what is... He said that's number one concern. So, that sounds good, it's almost like a political soundbite, but what is actually happening-

Alexander McCaig (07:04):

They don't want to get sued-

Jason Rigby (07:05):

In reality? Yes.

Alexander McCaig (07:07):

They have no interest in getting sued. They want the data, they don't want the liability. Simple as that. So we solved the liability issue. There's no privacy issue when someone hands you an asset, you fully own it. Liability is gone. If you do something stupid with it, that's on you.

Jason Rigby (07:25):


Alexander McCaig (07:26):

But everything else about that transaction... It's your asset, it's your ownership.

Jason Rigby (07:30):

The transaction in and of itself is legit because somebody has choose to their own freewill to sell you that data that they've acquired, whether it's their medical records from Kaiser Permanente, or whatever digital download that they've done, and then they've turned around and sold that to that organization. Then if it's Harvard medical research, then David Sinclair can take that data lawfully, legally, and then use it for his research and studies.

Alexander McCaig (07:58):

And he can prove with provenance on our data ledgers that are public, to see that in fact, this data came from the TARTLE marketplace and it only came from here once.

Jason Rigby (08:07):

That's what I was wanting to get into, some more micro detail like that.

Alexander McCaig (08:10):

So they can prove anything that may come up with liability to say that, "No, we didn't give it to these other guys. And if they're using it, they stole it from us because we ethically sourced it from the marketplace. The ones that's liable... Well, first of all, they stole it in some sort of fashion, so I guess we're liable for that. But we honest to goodness with actual truthful fact and ledger and provenance and timestamping, show that it did come from TARTLE."

Jason Rigby (08:36):

I think this is interesting. And this is why you can't put people in boxes and why you can't have matrix on [inaudible 00:08:42] people. Here's a perfect example. David Sinclair's like, "Big data, privacy, whatever, dah, dah, dah, dah, dah. Especially when you're having sex, that's very personal, very private." Fridman's like, "I would love to have my sex data out there." And they're making jokes about it. But I'm the same way as Lex, I don't really care-

Alexander McCaig (08:59):

Why's it matter?

Jason Rigby (09:00):

If a company wants to see my heart rate while I'm having sex and wants to ask me certain questions specifically about sex-

Alexander McCaig (09:07):

Whoop does.

Jason Rigby (09:07):

Yeah. I'm down, I don't mind. But see how people are different? To some people it's very private, to others, it's public. You can't put people in boxes.

Alexander McCaig (09:16):

So your threshold to privacy, it's completely matched on TARTLE. It's unique to you. So you choose how much you want to share, and when and how often.

Jason Rigby (09:26):

So this device that he has on... Because that's what they're talking about... This IoT device that he has on that is measuring his heart. And then that device turns around and they're signed up for TARTLE, and they could specifically have data packets. So let's say they'd make a sex data packet, and they'd say, "Oh, okay, we noticed at 10:00PM at night, three times a week, you're with your partner. And it seems like you're having sex,"... 30 minutes, 45 minutes, whatever it may be.

Alexander McCaig (09:49):


Jason Rigby (09:49):

10 seconds.

Alexander McCaig (09:51):

Great relationship, I guess.

Jason Rigby (09:52):

Yeah. That's I'm going to. So, then from there-

Alexander McCaig (09:56):

David Sinclair, six hours.

Jason Rigby (09:59):

What is going on? And then from there, now you have the choice. So there's a packet that's out there to everybody that has this IOT device. So let's say there's 30,000 people in United States, Canada that have this device. Now you can say, "No, I don't want to participate in this data packet."

Alexander McCaig (10:16):


Jason Rigby (10:17):

"I'm not going to sell my sex data from my heart monitor to that."

Alexander McCaig (10:21):


Jason Rigby (10:21):

But out of 30,000 people, I'd imagine probably 10, 15,000 of them don't mind filling that out, eEspecially if they're going to get incentivized, or they get it donated towards causes that they care about.

Alexander McCaig (10:31):

What the hell kind of tool will afford that structure?

Jason Rigby (10:34):

I know. Exactly. That's what's solving this problem.

Alexander McCaig (10:37):

Oh, interesting. Yeah, this is great.

Jason Rigby (10:39):

When you decentralize it and give it back to the people, it solves a lot of the privacy issues.

Alexander McCaig (10:43):

Oh, and you take a unity based model that doesn't put things into two dimensions, but keeps it three-dimensional?

Jason Rigby (10:48):


Alexander McCaig (10:49):

Interesting how efficient that is.

Jason Rigby (10:51):

Yeah, we're almost done, here we go.

Alexander McCaig (10:52):

I don't think we're almost done.

David Sinclair (10:58):

[inaudible 00:10:58] But, there's a lot of stuff you don't want out there and this definitely has to be number one, because it's one thing to have your credit card information stolen, it's another thing health records are permanently out there.

Lex Fridman (11:10):

Yeah. So, on the biology side, super exciting ways to slow aging.

Jason Rigby (11:16):

Let's stop right here because I think we're done. But here's what I want to talk about. So once your health records are out there, and... He used the word permanently-

Alexander McCaig (11:27):

The old records-

Jason Rigby (11:28):

So, that's the fear.

Alexander McCaig (11:30):

Fear of what? Fear of truth? Fear of understanding? Is that your fear?

Jason Rigby (11:38):

No, I think most people's thing is like, "Okay, I have this..." Let's pretend like this is my phone. I have these secret texts that I've talked to somebody that's very, very personal and I don't want anybody to see those texts. That's a data packet of text messages-

Alexander McCaig (11:54):

It is.

Jason Rigby (11:54):

Between myself and maybe another woman. And it would be embarrassing for somebody to read those texts, for them to get out there to the whole public. So it's almost that same view of fear and shame that we have towards our health records. Like, "These are my health records. I almost don't even want them online. I want a folder, sits in the hospital-

Alexander McCaig (12:12):

Is that because you're not responsible with your health, and you don't take care of yourself?

Jason Rigby (12:15):

Well, this is where I'm getting at. Do you see what I'm saying?

Alexander McCaig (12:18):

Yeah. Jason-

Jason Rigby (12:21):

It gets into, "What if I have a problem with, I vomit uncontrollably, whenever I have to go speak in front of somebody?"... I'm just making something up. Maybe I... Like embarrassing things, like people have like-

Alexander McCaig (12:37):

What is embarrassing? The only person that's embarrassed is yourself. Because of your perception of how people are viewing it. You're a human being. We all have intricate medical things that go on with us.

Jason Rigby (12:49):

Yes, but I mean, if you look at the unity model... And so let's say we have a great organization, they're coming in, they're doing a research on people that vomit uncontrollably, and then you get, "Oh, well, there's 500,000 people that have this same thing. Now let's begin a study on them." Now you're having the ability to be able to help.

Alexander McCaig (13:07):


Jason Rigby (13:08):

And you'd have the ability to be able to help humanity.

Alexander McCaig (13:11):

Do not have fear. One thing I would leave this with, don't have fear to share and be truthful, because when you do that, you can help yourself and you can help other lives. Remind yourself of that all the time. There's nothing to be embarrassed about, about being a human being. We are all learning.

Jason Rigby (13:34):

So how would Lex Friedman go on to great podcasts... By the way, we encourage everyone to listen to it. Very well thought out podcast-

Alexander McCaig (13:40):

Thank you for the catalyst plugs.

Jason Rigby (13:42):

How would he go and sign up for TARTLE right now?

Alexander McCaig (13:44):

Lex Fridman would go to T-A-R-T-L-E-.-C-O, and right in the huge hero image when you load the screen up, there's a button that says, "Get Started", and that's all he's got to click on. And with full assurety, transparency and technological awareness of what is going on, he can see it, make the choice for himself to be a part of this marketplace, and use this tool for the betterment of his health and everybody else's health across the globe.

Jason Rigby (14:16):

Last question, if David Sinlair through Harvard... You're on one of his mini private things that he does, seems like, since he's leading in this... How would he purchase data from TARTLE? He wanted to purchase medical records?

Alexander McCaig (14:30):

David Sinclair, this is what you're going to do. You're going to go to T-A-R-T-L-E-.-C-O.

Jason Rigby (14:37):

Noticing the theme.

Alexander McCaig (14:38):

You're going to click on the Buyer's tab, and you're then going to click on, Get Started, and through the transparent educational and technological awareness of our processes, you be able to fundamentally make a choice whether or not you choose to participate in accessing the world's most granular and find data on human beings as individuals collectively across 222 countries.

Speaker 5 (15:10):

Thank you for listening to TARTLECAST. With your hosts, Alexander McCaig and Jason Rigby, where humanity steps into the future and the source data defines the path. What's your data worth?