Companies spend a ton of money on studies, both internal and from third parties. These studies are meant to evaluate their products and practices. What can they do better? What is the next thing people want to see? What do they never want to see again? All of these are important questions for any organization that exists to market any kind of product or service to others, whether it be baseball bats, rockets, or a homeless shelter.
However, often the tools they use to conduct those studies and produce those reports discussed in meeting rooms around the nation are unreliable. Not dishonest necessarily, simply the wrong tool for the job. TARTLE is proposing a tool that will allow any organization to get the information they need to get truly reliable reports, reports that will accurately reflect where the organization is at and so help provide a more reliable guide for the future. You want every report to hit it out of the park and we want to help make that a reality. If that can be possible, then you will not only be successful, you’ll be so far ahead of the competition that they’ll be wondering how you managed to pull that off.
What is it that makes those other tools so unreliable? After all, you’re spending plenty of cash for them, you would hope they would at least be reliable. The thing is, there is every incentive for these tools (other data and research companies) to make sure they get as much money out of you as they can. That means they may not always be producing the best product. Sometimes it just means they are producing a report that looks and sounds good. Be honest, a thick stack of paper with a glossy cover full of graphs and big words is impressive. While such things might be very impressive, they don’t necessarily make for good reports. Because at the end of the day what matters is not whether or not the report looks good, what matters is that it gives you the kind of information that will help your organization make effective decisions in the future.
There is also the fact that those reports are going through a filter, someone else’s filter. Yes, you give them instructions and maybe even have some oversight, yet, everyone has a filter, an interpretative lens that is all but impossible to completely eradicate. Wouldn’t you rather the filter be yours? Wouldn’t you rather do the analysis in the way that you want it done so that you are getting the answers you need, not the answers someone else thinks you need?
The tool TARTLE offers lets you do exactly that. You are the one in full control of what data you get and how you analyze it. You also know exactly where it is coming from. We put you in direct contact with the individuals who are the sources for that data that gets aggregated by all those third parties. Would you or would not rather get the raw unfiltered data? Doing so lets you be flexible, lets you adjust things on the fly as needed so you are getting the information you need when you need it. That allows you to make much better, much more timely decisions than are possible when you are going with giant reports that take weeks or months and thousands if not tens of thousands of dollars.
Can it be risky to make a change? It can certainly seem that way. Changing the way things are done always implies some level of risk. Yet, no one ever got better, no one ever made a breakthrough or got out in front of the pack by not taking a risk. Do you want to be a Fortune 500 company or a Fortune 1 company? Take the risk and see what happens.
What’s your data worth? Sign up and join the TARTLE Marketplace with this link here.
