Subscriptions have become all the rage in recent years. Virtually everything is delivered on a subscription model. In many ways, this is of course nothing new. Newspaper and magazine subscriptions have been around for decades. Now, it has exploded. Rather than just listening to the radio, millions get their music from some sort of subscription service. Movies and TV are delivered in the same way. There are subscription boxes for specific pop culture fandoms. You can even get subscription services for underwear and your dog (BarkBox for the curious). Looking at all of this, we at TARTLE couldn’t help but wonder, why not a subscription for data?
First, what is it that people like about these subscriptions? In particular, what is the appeal of things like BarkBox or Bespoke Post, boxes of things that come in the mail on a regular basis? It’s a combination of three factors; convenience, customization, and surprises.
The convenience comes from that fact that you don’t need to go looking for things. Instead of having to go out and search for the kind of items you’re looking for, or even browsing through Amazon, the box simply shows up every month.
These boxes can also be customized. That is, you can decide what sort of items you would like the subscription to focus on. Some feature boxes for whiskey lovers, others for campers, or outdoor grilling, etc. Whatever you would like, you can be sure that you’re going to get something you both like and find useful with these kinds of services.
Finally, there are still surprises. Even though you have customized your subscription, you still get things every month that you might not have been expecting. These may even turn out to be the best part of the subscription.
So, how does all of this relate to purchasing data through TARTLE? Easier that you think. Through the typical means of data collection, a company often buys a massive amount of data from another party such as a social media company and has to sift through it, hoping to find data that is useful. Even if the social media company will allow you to customize your purchase, the options to do so will be limited. You’ll also need to rely on them to actually give you what you asked for. What’s more, in any of these scenarios, you have to go to them get what you are looking for and then spend tons of time and money to actually translate that pile of data into useful information. That is neither convenient nor customizable.
By going through TARTLE, you can subscribe to our users and the data comes to you every month, or even in real time. You don’t have to go back out looking for it. Sure, you still have to identify the users that have the kind of data you want but once that is done, you don’t need to worry about it again. Our users can also come to you and offer their data when they believe they have the kind of information you are after. That selection process is incredibly customizable, making it easy to make sure you get the data you want and only the data you want. No noise to sift through. That saves you time and money in the long run.
What about surprises? After all, won’t there be surprises in the pile of data from the social media companies? Probably. However, all of those surprises can be found in the TARTLE model as well, and much more. By working directly with our users, you are getting all that data from the source, without any filters. That means you are getting all the valuable context behind the data. Knowing that context will help you understand why people make the decisions they make when they make them, which will provide much more long term value to your company than anything you’d find by sifting through a collection of context free facts.
With that context, you can move from merely reacting to market trends and begin to actually predict them, to anticipate customer needs with greater accuracy than ever before. This helps your company to make a more reliable profit by doing a better job of getting people what they want when they want it. In this way, source data can revolutionize the entire way industry works.
What’s your data worth?