Let’s talk about the bid strategy and the way purchasing data works in TARTLE. It’s designed to put the power structure back in the hands of the individual. We’ve had all this information about us aggregated from various places on the internet so that others can then sell us certain goods or services. But we never had the option to relinquish it only when we chose to. That meant we had to employ something different in TARTLE, a type of bid system that focuses all the power and control in the sharing of data back to you as the individual.
Note, that we said ‘different’, not ‘new’. Think of ebay. That company has been around a long time, going back to the days when dial up was still common and smartphones hadn’t made it out of research and development. That simple and now time-tested system lets you sell your old sports memorabilia to anyone in the United States. You can throw out a hard price point that people have to meet if they want your stuff or you can allow a bidding process to occur and let competition drive the price up. Or you can come at it from the other end and search for some used exercise equipment and become one of the bidders.

TARTLE uses a similar system, letting you as a seller put your data packet up on the exchange so that buyers can make their own bids on them. And if you’re a buyer, you can look for the kind of data you want and then make the bid or meet the equivalent of the ‘reserve’ or ‘buy it now price’. We take it a step beyond though by adding a subscription option. With TARTLE, you have options. If you are a buyer, you can either search for just a one-time purchase of data, or you can subscribe to the data of different users and track it over time.

What kinds of situations are there where you want to subscribe to someone’s data? Medical applications are one area where there are obvious advantages. If for example you wanted to track the effects of different diets over time, you could subscribe to the data from vegans, carnivores, people who go to fast food a lot, whatever your interest is. You can keep track of weight, cholesterol, blood pressure, heart rate, etc. in order to get a long term picture of the effects of different diets on the body. To get an even better picture of how different diets work for different people you could purchase DNA data from the same users, allowing you to account for how different genetics interact with the different diets. You might find that carnivore diets work great for some and terrible for others. Same thing with vegan diets. Who knows, maybe you find the one anomaly that thrives off Burger King.

What about non-medical uses? Politics is another clear area of interest here. If you subscribed to the social media feeds of various users and more detailed data packets, you could track their thoughts on different policies and current events over time. This would be useful in predicting political and cultural trends, helping to shape policy, choose candidates, and run campaigns.
So, how do you get started as a buyer? Simply go to www.tartle.co and fill out the application. Once that’s done, you can either create your own data packets for people to fill out if you are looking for very specific data, or you can bid on packets that others have already completed. Once you have the data, you can do whatever you want with it. You can resell it or use it for you own analytics. Once you have purchased it, it’s yours.

Getting started as a seller is even easier. Just go to the same website and fill out the seller application, fill out the data packets you want and just wait. We’ve made the site compatible with pretty much every browser as well so that it will be as easy to use as possible, on desktop and mobile. Just make a bookmark or save a shortcut and you’ll always be able to get us quickly, just like an app, except we aren’t taking up any space on your phone. We’ll even send you all the notifications so you know when your data is being bid on.

With TARTLE, you can take all your data and regain control of it, using it to make a little money while you’re at it. Your information is secure and its valuable and you deserve to decide what happens with it.

What’s your data worth?