TARTLE exists to lift up individuals and put them back in control of their data. We do this by providing a secure place for you to store all of your data. From there, you get to decide who gets to see it and even better you get rewarded financially for your trouble. That begs the question, how much are you rewarded? How much can you expect to be paid for a given data packet? 

We could have created a system in which data is sold for predetermined amounts. We could have, but we didn’t because we at TARTLE believe in this little thing called a free market. Like many others, that’s a term that gets thrown around a lot. Unfortunately, it has largely lost its meaning. Between literally thousands of regulations and coordination between major corporations, the market is significantly less free than it should be. TARTLE is different. By putting individuals in charge of the resource being sold, we can maintain a truly free market. That means that it is the interactions between the buyers and the sellers that will ultimately determine the value of your data. If a buyer makes an offer you can always deny the offer, and wait for a better price. Eventually, you will reach agreement on a price. That feeds into what the true market value of your data is. Enough such interactions with enough buyers and sellers eventually lands on the true market value, which can shift based on the demand for a given packet of data. For example, during an election year, opinions on the current administration, tax policy, foreign policy, etc. will be in higher demand, meaning that the market value for that data will be higher. 

The focus on the individual is key. We tend to devalue ourselves all too often. How many times have you come away from a contract negotiation with the feeling that you could have asked for more? It could be more money, vacation time, benefits, whatever. Or if you do freelance work, how many times have you thought that you could have charged more for a service? With TARTLE, you have the chance to get paid what you are actually worth. Even if you think you have left money on the table with one transaction, you can always correct that issue the next time around. 

We also don’t leave you entirely without guidance. After all, especially if you are new to the world of data exchange, it would be easy to just accept whatever a company offers you. Or to make the opposite mistake and overreach, asking for significantly more than market value. We help you out by providing information about what the current rates are for a given data packet, which you can either follow strictly or simply use as a guideline. The choice is yours.

We’ve talked a lot about the financial rewards of working with TARTLE. If you are thinking ahead, you might be asking about how it might affect your taxes. It is income, isn’t it? Well, you don’t have to worry. It turns out our use of cryptocurrency like Bitcoin is a significant asset here. To cover our bases, we contacted the IRS and after a very long and not necessarily cordial conversation (it turns out the IRS doesn’t like talking about cryptocurrency a whole lot) we finally got to the main point – cryptocurrency wallet transfers are currently non-taxable. There are no laws, rules, or regulations governing wallet to wallet movements. So long as you are moving crypto from one digital wallet to another you will not pay a dime in taxes on it. It is only when you convert it to US dollars that you have to worry about paying anything to the IRS. 

That begs another question. What can you get with crypto? It turns out a lot. Bitcoin in particular is widely accepted. You can use it to get hotels and airfare, to buy homemade crafts on Etsy, electronics on NewEgg and of course, the ever popular Amazon. Using Bitcoin to buy Amazon gift cards means that you can use your rewards from selling data on TARTLE to get nearly any good or service you will need. The only real limits are set by you, your ambition and imagination. Using TARTLE isn’t just a way to circumvent social media data mining, it’s a way to help gain control over your digital identity and your financial life.

What’s your data worth?